- Mag Bag: RDA Launches 'Best You'
MediaDailyNews, Erik Sass - Thursday, December 30, 2010
Reader's Digest Association is betting on a new multiplatform brand -- includi ...
- Um, Kid, Did You Pay For That App?
Around the Net In Brand Marketing, Karl Greenberg - Thursday, December 30, 2010
Consumers, especially young ones, have no problem shelling out for digital conte ...
- Pew: Two-Thirds of Web Users Buy Online Content
Online Media Daily, Mark Walsh - Thursday, December 30, 2010
The paid-content model made a comeback of sorts in 2010 as newspaper ...
- Special K Inspires With 'Gain By Losing' Theme
Marketing Daily, Karlene Lukovitz - Tuesday, December 28, 2010
The Special K Challenge's fundamentals are the same, but the campaign encourag ...
- Kodak Partners With Burton Snowboards
Marketing Daily, - Tuesday, December 28, 2010
Kodak announced a new marketing relationship that names Kodak the Consumer Digit ...
- Sears, Kmart Launch Netflix Rival
MediaDailyNews, Fern Siegel - Tuesday, December 28, 2010
Sears may have a new slogan: "Where America Shops ... for mov ...
- Gen Y Connects To Brands Via Digital Media
MediaDailyNews, Erik Sass - Monday, December 27, 2010
With approximately 75 million individuals ages 12-29 living in the U.S. toda ...
- News Corp. Sells Fox Mobile To Jesta
MediaDailyNews, Fern Siegel - Monday, December 27, 2010
News Corp., owner of The Wall Street Journal and Fox TV, so ...
- Rovi To Buy Sonic Solutions
Around the Net In Media, Fern Siegel - Friday, December 24, 2010
Rovi Corp will pay $720 million in cash and stock to b ...
- Sony TV Launches Online Ad Platform
MediaDailyNews, Fern Siegel - Thursday, December 23, 2010
Sony Pictures Television kicked off its online platform for Latin America, whi ...
- What Will It Take To Engage Teens In 2011?
Engage:Teens, Frank O'Brien - Thursday, December 23, 2010
There's no doubt that teens will play a major role in whatev ...
- MTV Ends Decade With Rock-Star Ratings
MediaDailyNews, David Goetzl - Wednesday, December 22, 2010
On the backs of shows such as "Jersey Shore" and "Teen Mom ...
- i-Opening: Americans Clamor For Tablet Computers
MediaDailyNews, Erik Sass - Tuesday, December 21, 2010
More than one in five Americans already own or plan to b ...
- Murdoch's Record On Digital Sketchy
Around the Net In Media, Fern Siegel - Tuesday, December 21, 2010
When it comes to the Internet, it would be hard to ca ...
- What Digital And Mobile Marketers Should Look For In 2011
Online Spin, Joe Marchese - Tuesday, December 21, 2010
It has been an enlightening year. While media spending has bounced bac ...
- TV Sites Record Big Gains, Less Reach In Video Ads
MediaDailyNews, Wayne Friedman - Friday, December 17, 2010
Top TV-based online businesses witnessed mostly gains in video advertising, according ...
- Total Tablet Sales To Top 140 Million By 2012
MediaDailyNews, Erik Sass - Thursday, December 16, 2010
Tablet computers are poised to transform the marketplaces for personal computers a ...
- Digital Reputation: Brands Doing Their Job
Marketing Daily, Youmna Ovazza - Thursday, December 16, 2010
Taking a broader view on the definition of "reputation" can shift perspecti ...
- Time Inc. Taps Rothenberg As Chief Digital Officer
Marketing Daily, - Monday, December 13, 2010
Starting in January, he is responsible for developing Time Inc.'s digital grow ...
- E = Time + R2
MediaDailyNews, The Riff - Tuesday, December 14, 2010
We're not exactly sure how Randall Rothenberg got the nickname R2. It ...
- MDC's Berger Rejoins O&M As Digital Chief
MediaDailyNews, - Tuesday, December 14, 2010
Brandon Berger, the chief architect behind MDC Partners' digital strategy over t ...
- Time Inc. Taps Rothenberg As Chief Digital Officer
MediaDailyNews, Fern Siegel - Monday, December 13, 2010
Starting in January, Randall Rothenberg is responsible for developing Time Inc's digit ...
- Trad Media Forced To Play Digital Catch-Up
On Media, Diane Mermigas - Friday, December 10, 2010
Have we reached an inflection point where new digital technologies are bei ...
- Buick Targets Mid-Sized And Small-Car Buyers
Marketing Daily, Karl Greenberg - Monday, December 13, 2010
Craig Bierley, head of advertising and promotions for Buick and GMC, w ...
- Kraft EBook Spreads Philly Cream Cheese 'Joy'
Marketing Daily, David Goetzl - Monday, December 13, 2010
Kraft is launching an eBook to back its Philadelphia cream cheese, anoth ...
- Bonnier Launches Roadtrip For iPad
MediaDailyNews, Erik Sass - Sunday, December 12, 2010
Bonnier Corp. has unveiled an original iPad-only magazine targeting automobile travel enthusiast ...
- News Corp. Wants 'The Daily' Safe from Trademark Claims
MediaDailyNews, Erik Sass - Saturday, December 11, 2010
The new digital-only newspaper from Rupert Murdoch's News Corp. has a famili ...
- Snapfish Spreads Cheer, Wishes
Marketing Daily, - Thursday, December 9, 2010
The Facebook effort encourages users to dedicate a photo of someone speci ...
- Man Bytes iPad, News Most Popular App
MediaDailyNews, - Thursday, December 9, 2010
Keeping up with news and current events is the most popular u ...
- Mag Bag: Meredith Wants Rodale Titles
MediaDailyNews, Erik Sass - Thursday, December 9, 2010
Just a few weeks after Hearst expressed interest in buying big consum ...