- IAB, 4A's, ANA Hope To Standardize Digital Metrics
Marketing Daily, - Monday, February 28, 2011
The big three advertising trade groups -- the IAB, 4As and A ...
- 4As, ANA, IAB Band Together To Create Digital Metrics
MediaDailyNews, Wayne Friedman - Monday, February 28, 2011
In another call to consolidate a wide variety of disparate and oft ...
- Send In The Cloud: Amazon Trumps Netflix, Others with Savvy Interactivity
On Media, Diane Mermigas - Friday, February 25, 2011
Despite all the fuss over Netflix, Hulu and iTunes, the honors cou ...
- Brands Get Behind MSG's 'BNP Paribas Showdown'
Marketing Daily, Karl Greenberg - Saturday, February 26, 2011
The title partner, for the third year, is financial firm BNP Pariba ...
- Under Armour Signs U of Alabama's Jones To Deal
Marketing Daily, - Friday, February 25, 2011
Baltimore-based Under Armour has signed a sponsorship deal with University of Alaba ...
- Strata's New Gambit: All-In-One-Place Metrics System Dubbed 'Ambit'
MediaDailyNews, Joe Mandese - Monday, February 28, 2011
Strata, the media-buying technology provider owned by Comcast Corp., this morning wi ...
- Marketing Focus: Agent209 Targets Online Brand Influencers
Online Media Daily, Gavin O'Malley - Friday, February 25, 2011
With the help of consulting firm DeepMile, Digitas is rolling out ...
- Mag Bag: ASME Announces Digital Ellies Finalists
MediaDailyNews, Erik Sass - Thursday, February 24, 2011
The American Society of Magazine Editors has announced the digital media finalis ...
- 7-11 Targets The 'Big 4,' Broadcast Nets, That Is
MediaDailyNews, Joe Mandese - Thursday, February 24, 2011
In a deal that its principals say will transform the 7-Eleven convenien ...
- Tocquigny Posts 100% Revenue Gain, Expands Staff 40%
Online Media Daily, - Thursday, February 24, 2011
Austin-based digital agency Tocquigny this morning reported a 100% revenue gain duri ...
- Farmland To Advertise In Health Clubs
Marketing Daily, - Tuesday, February 22, 2011
Farmland Dairies is marketing with the Health Club Media Network (HCMN). T ...
- Rentrak Cracks Donovan: Deal Is First To Bring TV Set-Tops To Agency Desk-Tops
MediaDailyNews, Joe Mandese - Wednesday, February 23, 2011
In a move that could make planning and buying via digital ...
- Rothenberg Follows Griffin Out Time Inc.'s Revolving Door
MediaDailyNews, Erik Sass - Tuesday, February 22, 2011
The situation at Time Inc. is looking increasingly chaotic. Tuesday morning broug ...
- Rothenberg Exits Time Inc, Returns To IAB
Online Media Daily, Gavin O'Malley - Tuesday, February 22, 2011
It looks like Time Warner's loss is the Interactive Advertising Bureau's gai ...
- Hogan To 'Vanity Fair' Exec Digital Editor
Online Media Daily, - Tuesday, February 22, 2011
A 10-year mag veteran of the magazine, Michael Hogan has been promot ...
- Legal Reprimand: Web Video Distributor Ivi Is Not 'Cable System'
Online Media Daily, Wendy Davis - Tuesday, February 22, 2011
Granting a request by TV broadcasters, a federal judge has ordered t ...
- Digital Coupon Users Are An Upscale Market
Research Brief, Jack Loechner - Wednesday, February 23, 2011
According to the Coupons.com Digital Coupons Trends Report for 2010, more th ...
- Arbitron Cites Growth Options In Cross-Platform PPMs
MediaDailyNews, David Goetzl - Tuesday, February 22, 2011
Arbitron CEO Bill Kerr cited potential growth opportunities by deploying the portab ...
- Online Research A Significant Part Of Consumer Buying
Research Brief, Jack Loechner - Tuesday, February 22, 2011
According to a new study, "Inside the Buy," by the AMP Agenc ...
- BCG's Rose: Marketing Comms At 'Break Point'
Marketing Daily, Karlene Lukovitz - Friday, February 18, 2011
After years of evolutionary change, digital media have now brought marketing communicatio ...
- Razorfish's Matt Cava Navigates Mobile Marketing
Online Media Daily, Mark Walsh - Friday, February 18, 2011
Matt Cava, account director for mobile at Razorfish, reflects on the b ...
- Fat Tire Ale Ad Format Makes Like 'Mad' Magazine
Marketing Daily, Karlene Lukovitz - Thursday, February 17, 2011
In a perhaps-inevitable development, this year, New Belgium and agency Cultivator Advertisi ...
- Mag Bag: Affinity VISTA Measures Digital Editions
MediaDailyNews, Erik Sass - Thursday, February 17, 2011
As magazine publishers hurry to introduce new digital editions of magazines design ...
- Hauser Upped To Digital Prez, Time's SE, Lifestyle Groups
Online Media Daily, Gavin O'Malley - Thursday, February 17, 2011
Fran Hauser has been promoted to president of digital for Time Inc. ...
- Hauser Named Digital Head Of Time Style Group
Around the Net In Online Marketing, Gavin O'Malley - Thursday, February 17, 2011
Fran Hauser has been promoted to president of digital for Time Inc. ...
- Digital Video Ads In Premium TV Earn Most Attention
MediaDailyNews, Wayne Friedman - Wednesday, February 16, 2011
Getting more bang for your digital video ad has less to ...
- WPP's Possible Media Touts Scale As Client Boon
Online Media Daily, Gavin O'Malley - Wednesday, February 16, 2011
Upon hearing the news that WPP Digital merged four disparate digital asse ...
- Farrell To ECD, Ascentium
Online Media Daily, - Wednesday, February 16, 2011
Ascentium named Steve Farrell executive creative director of the Seattle-based digital age ...
- Hsia Upped To EVP, Bravo Digital
Online Media Daily, - Wednesday, February 16, 2011
Lisa Hsia has been upped to executive vice president of Bravo digit ...
- Lexus, Nissan Show Some Skin For 'SI' Swimsuit Ish
Marketing Daily, Karl Greenberg - Tuesday, February 15, 2011
Lexus and Nissan are both featuring beautiful models in some new marketi ...