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Results for May 2011
Ben & Jerry's Expands Tweet-driven Freebies Tour
Marketing Daily, Karlene Lukovitz - Tuesday, May 31, 2011
In addition to their pre-planned stops at retailers, community events, businesses ("office ...
Bamboom To Test Digital TV Distribution
MediaDailyNews, Wayne Friedman - Tuesday, May 31, 2011
Bamboom is currently looking for New York-area TV viewers to participate in ...
Lander To CD, Domani Studios
Online Media Daily, - Tuesday, May 31, 2011
Digital agency Domani Studios hired Jonathan Lander as creative director. ...
B2B Digital Marketing: The New Sales/Marketing Paradigm
MarketingTools: CRM, Dennis Reilly - Tuesday, May 31, 2011
Does this sound familiar? Your company sales goals are higher, but your ...
Mitchum Pitches Pits In New Global Campaign
Marketing Daily, Karl Greenberg - Wednesday, May 25, 2011
The television, print, digital, social media, point-of-sale, out-of-home and radio effort centers ...
'Emerging Affluent' Are Key Digital Consumers
Online Media Daily, Les Luchter - Wednesday, May 25, 2011
As a consumer's affluence increases, so do factors such as early adoption ...
Lyman Heads Publicis Modem's LG Mobile Work
Online Media Daily, Gavin O'Malley - Wednesday, May 25, 2011
Publicis Modem San Francisco just named Alex Lyman as its new vice ...
Elite SEM Named Digital AOR For Clarks
Online Media Daily, - Wednesday, May 25, 2011
New York's Elite SEM has been named digital search AOR by Clarks ...
Visa Launches Travel-Themed Campaign
Marketing Daily, Tanya Gazdik - Tuesday, May 24, 2011
Social media engagement continues to play a significant role in San Francisco-based ...
Bacardi Campaign Brings It All Together
Marketing Daily, Karlene Lukovitz - Tuesday, May 24, 2011
An anchor of the new campaign is a 30-second TV spot, "Inventions," ...
Mullen Signs With Donovan: Interpublic Agency Deal Covers Traditional, Digital Media
MediaDailyNews, Joe Mandese - Wednesday, May 25, 2011
Chalk one up for Donovan Data Systems. The Madison Avenue media and ...
Glee Wikia Trumpets TV Show, 'Engagement'
MediaDailyNews, Wayne Friedman - Tuesday, May 24, 2011
Social engagement adds incredible value to TV shows, according to TV executives ...
Thorp Returns To Agency Biz To Head LBi Board
Online Media Daily, Les Luchter - Tuesday, May 24, 2011
European digital agency powerhouse LBi, looking to expand its U.S. footprint, has ...
Choice Hotels Unites Brands For Campaign
Marketing Daily, Tanya Gazdik - Monday, May 23, 2011
Choice Hotels is a true "brand of the people," said Bruce Dincin, ...
Prudential Launches 'Bring Your Challenges' Campaign
Marketing Daily, - Tuesday, May 24, 2011
Prudential Financial is inviting individuals, financial professionals and institutions to "Bring Your ...
TiVo Adds Hulu Plus To Offerings
MediaDailyNews, Wayne Friedman - Monday, May 23, 2011
TiVo continues to amass digital video services -- this time Hulu Plus ...
Conde Nast Ideactive Markets Digital Capabilities
MediaDailyNews, Erik Sass - Monday, May 23, 2011
Conde Nast is launching a new division specializing in marketing services, called ...
Wisconsin, Denver Launch Summer Tourism Ads
Marketing Daily, Tanya Gazdik - Saturday, May 21, 2011
The strategic vision for the Wisconsin campaign was based on research conducted ...
Troy-Bilt Gets Technical In New Mower Campaign
Marketing Daily, Karl Greenberg - Friday, May 20, 2011
Troy-Bilt is taking a different approach both in medium and message. The ...
Kraft's Halls Stages Irritation Opera
Marketing Daily, Aaron Baar - Saturday, May 21, 2011
The onset of allergy season can bring with it sore and scratchy ...
Source Interlink Buys Creative Shop
MediaDailyNews, Erik Sass - Friday, May 20, 2011
Another major magazine publisher is getting into the advertising and marketing business. ...
Interpublic's Geomentum Reorganizes, Taps Omnicom's Curry As Chief Digital Officer
Online Media Daily, Joe Mandese - Monday, May 23, 2011
Six months after Interpublic shook up the top management of Geomentum, the ...
Honda Puts Music In The Tank For Civic
Marketing Daily, Karl Greenberg - Wednesday, May 18, 2011
The contest, for which Honda is taking submissions until June 5, with ...
Magazine Consortium Unveils Digital Newsstand
MediaDailyNews, Erik Sass - Wednesday, May 18, 2011
Next Issue Media, the consortium formed by five major magazine publishers to ...
SIM Acquires Mind Over Eye
Online Media Daily, - Wednesday, May 18, 2011
Source Interlink Media, a large publisher of multimedia content for enthusiast audiences, ...
Grey Goose TV Spot Backs New Facebook Initiatives
Marketing Daily, Karlene Lukovitz - Tuesday, May 17, 2011
The television buy and supporting digital and other media (including streaming video, ...
Kimberly-Clark GoodNites Effort Includes TV
Marketing Daily, Karl Greenberg - Tuesday, May 17, 2011
The company says the campaign touts GoodNites' design and fit, with -- ...
5 Forces Driving Attribution: Why Digital Measurement Is Coming Of Age
Online Media Daily, Steve Latham - Wednesday, May 18, 2011
Advertisers are finally looking beyond the last click. While adoption has been ...
WPP Raises Data Analytics Stake For Kantar, MIG
Online Media Daily, Les Luchter - Tuesday, May 17, 2011
WPP's market research group Kantar and its digital marketing technology unit Media ...
The Evolving Digital Dynamics Of Sports Event Coverage
Marketing: Sports, Brian Grey - Tuesday, May 17, 2011
The sound bite coming out of ESPN's coverage of the first round ...
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