- GMs' GMC Division Launches Smartphone App
Marketing Daily, Karl Greenberg - Thursday, June 30, 2011
The app lets users shop, research and configure the division's lineup ...
- Big Brands Piloting In-Store 3GTV Networks
Marketing Daily, Karlene Lukovitz - Wednesday, June 29, 2011
The in-store media platform -- being touted as a breakthrough in t ...
- Kenshoo Names Oren CIO
Online Media Daily, Gavin O'Malley - Wednesday, June 29, 2011
Online ad technology firm Kenshoo on Wednesday named Ziv Oren as i ...
- Trident Vitality Offers IOS Digital Toy App
Marketing Daily, - Tuesday, June 28, 2011
Trident Vitality has launched what the company describes as the first brand-creat ...
- Taco Bell Thinks Outside The Bun, Turns Restaurants Into Media Network
MediaDailyNews, Joe Mandese - Wednesday, June 29, 2011
In what likely is the biggest deal yet since Turner Broadcasting tri ...
- Kavanagh Upped To SVP, Oxygen Digital
Online Media Daily, - Tuesday, June 28, 2011
Oxygen Media promoted Jennifer Kavanagh to senior vice president, Digital. ...
- R/GA Named Digital AOR For Grey Goose
Online Media Daily, - Tuesday, June 28, 2011
R/GA has been named global digital AOR for Grey Goose, a premi ...
- Aunt Jemima: Video Response Prompts TV Effort
Marketing Daily, Karlene Lukovitz - Monday, June 27, 2011
That approach came about because the marketing team was so impressed ...
- Mobile Gamers Outpacing Core Gamers
Marketing Daily, Aaron Baar - Monday, June 27, 2011
The image of a "gamer" as someone who sits on a cou ...
- Bacardi Campaign Using Live Nation Platforms
Marketing Daily, Karlene Lukovitz - Friday, June 24, 2011
In an extension of its "Bacardi Together" campaign, Bacardi rum has launch ...
- Summer's Eve Declares 'That's Vaginal!'
Marketing Daily, Tanya Gazdik - Thursday, June 23, 2011
The video features Carlton, a scholarly talking cat, who is on ...
- Harry Potter Mounts The Digital Broomstick
Marketing Daily - Top of the News, Thom Forbes - Friday, June 24, 2011
Talk about a Panglossian way to spin a shrewd business proposition: Publish ...
- Ye Gods, Scion Climbs Mt. Olympus To Trumpet TC
Marketing Daily, Karl Greenberg - Thursday, June 23, 2011
A source close to Attik points out that comedy is something ...
- Southern Comfort Lime Launches Social Hub
Marketing Daily, Karlene Lukovitz - Wednesday, June 22, 2011
The concept: Helping SoCo fans to plan and interact throughout their nigh ...
- Shetty Leads Hill Holliday Strategy Group
MediaDailyNews, Wayne Friedman - Wednesday, June 22, 2011
Boston-based Hill Holliday said it would combine brand planning, media, and conte ...
- Bant Breen Leaves IPG: Former Reprise Chief Pursuing Personal Goals, Possible Venture
Online Media Daily, Joe Mandese - Thursday, June 23, 2011
Bant Breen, the digital wunderkind who brought the agency holding company ...
- Davies To Planning Head R/GA London
Online Media Daily, - Wednesday, June 22, 2011
R/GA named Russell Davies as head of planning for its London offic ...
- Cyber Judges Tout Diversity, But Award Three Grand Prixs To Americans
Online Media Daily, Joe Mandese - Wednesday, June 22, 2011
CANNES, FRANCE --The Cyber Lions judging committee awarded three grand prix winne ...
- R/GA Goes Global The Old-Fashioned Way, With Talent That Earns Less
Online Media Daily, Joe Mandese - Wednesday, June 22, 2011
CANNES, FRANCE --Two years from now R/GA will look different. Chief B ...
- GMA/PwC: Digital Key In Driving CPGs' Recovery
Marketing Daily, Karlene Lukovitz - Tuesday, June 21, 2011
Every one of the 148 food/beverage/consumer products companies analyzed (using publicly availab ...
- Sheraton Spends $20 Million On 'Meet You There'
Marketing Daily, Tanya Gazdik - Tuesday, June 21, 2011
Sheraton has never launched a campaign with digital assets like "Meet Y ...
- Give Away Apps to Gain Market Share
Online Media Daily, Andy Roy - Wednesday, June 22, 2011
Today's marketers have to work harder to acquire and retain customers d ...
- ANA Finds Fees Dominate Digital Agency Comp
Online Media Daily, Joe Mandese - Tuesday, June 21, 2011
Fees continue to be the dominant method of compensating digital agencies, accordi ...
- NPR Promotes Digital Initiative
Online Media Daily, - Friday, June 17, 2011
NPR has kicked off a 10-week, 18-city "road show" to sell i ...
- ANA, 4As, IAB Release Digital Measurement Principles
Online Media Daily, Joe Mandese - Friday, June 17, 2011
Three key ad industry associations released their Guiding Principles of Digital Measuremen ...
- Initiative Consolidates Innovation Teams, Puts Them Under Digital
MediaDailyNews, Joe Mandese - Friday, June 17, 2011
Interpublic's Initiative unit is trying an innovative approach to its disparate arr ...
- OgilvyAction Taps Boyle As Global Digital Director
Online Media Daily, - Thursday, June 16, 2011
OgilvyAction, the brand activation arm of the Ogilvy Group, promoted Hugh Boy ...
- Cross To Digitas, SVP, Media
Online Media Daily, - Thursday, June 16, 2011
Digitas named Robert Cross as senior vice president, media. He will le ...
- Happy Fathers: More Kid Time Online And Off
Marketing Daily, Karl Greenberg - Wednesday, June 15, 2011
"I think, especially if you are marketing any kind of digital entertainme ...
- Procter & Gamble Launches App For Grooming
Marketing Daily, - Wednesday, June 15, 2011
P&G Beauty & Grooming has launched a free iPhone and Android a ...