- Dismay Advertising and Me
OMMA Magazine, Larry Dobrow - Tuesday, July 12, 2011
It's an uncomfortable moment in any journalist-type person's day when the interview ...
- Sony Has That X Factor
Marketing Daily, - Friday, July 29, 2011
Sony Electronics has signed on as the official consumer electronics sponsor f ...
- C3 Ratings Expected To Include Digital Video In Future
MediaDailyNews, Wayne Friedman - Friday, July 29, 2011
TV marketers could be seeing digital video viewership numbers in C3 ratin ...
- Zinio Debuts 2.0 App At iTunes Store
Online Media Daily, - Friday, July 29, 2011
Zinio, the digital magazine newsstand, says its 2.0 app for the iP ...
- Mini: Get In Touch With Your Inner 'Manualhood'
Marketing Daily, Karl Greenberg - Friday, July 29, 2011
Mini is rolling out a campaign celebrating its "Manualhood," touting the virtu ...
- Nissan Taps Synthesio For Global 'Listening' Project
Marketing Daily, Karl Greenberg - Thursday, July 28, 2011
The project gives Nissan ongoing Web listening and human analysis in vario ...
- TWC Screens Strong Earnings, Digital Critical To Future
MediaDailyNews, Wayne Friedman - Thursday, July 28, 2011
Following other cable operators, Time Warner Cable continues to see growth ...
- Why The Media Kitchen Just Hired Our first Of Many Media Technologists
Online Media Daily, Darren Herman - Friday, July 29, 2011
The role of the "media technologist" was created and born in T ...
- NBCU Shakes Up Digital, Schneider To Head Biz Affairs
Online Media Daily, Gavin O'Malley - Thursday, July 28, 2011
NBC Universal named Jeffrey Schneider to the newly created position of executi ...
- Fox 'Enhances' Consumer Value -- Other Nets Sure To Follow
TV Watch, Wayne Friedman - Friday, July 29, 2011
It's a tricky scenario for traditional TV networks. How can they ke ...
- Citroën Gets Vibrant In New Europe Digital Push
Marketing Daily, - Thursday, July 28, 2011
French car manufacturer, PSA Peugeot-Citroën, once the Official Car of Philosophy Professo ...
- Sharpie Launches Back-to-School Effort
Marketing Daily, - Wednesday, July 27, 2011
Urging teens to express themselves, Sharpie has launched a new back-to-school campaig ...
- E-Readers Are For Boomers, Smartphones For Millennials
Online Media Daily, Mark Walsh - Wednesday, July 27, 2011
There's a mobile device for every age group. New findings from med ...
- The Power Of The Index
Engage:Affluent, Layton Han - Wednesday, July 27, 2011
The real power comes when a digital marketing property can index i ...
- QR-Coded Taco Bell Boxes Tie Into MTV Awards
Marketing Daily, - Tuesday, July 26, 2011
Taco Bell is launching several promotions tying in with the MTV Vid ...
- Synovate Spin-Off Sparks Aegis Takeover Talk
MediaDailyNews, Steve McClellan - Tuesday, July 26, 2011
London-based holding cNow that Aegis Group has agreed to spin off i ...
- Not Quite Ready For Prime Time
Research Brief, Jack Loechner - Wednesday, July 27, 2011
According to a new Accenture survey, 91% of senior executives of med ...
- Stations Like Social Media, Dislike Digital Threat
TVBlog, Wayne Friedman - Wednesday, July 27, 2011
For a while now, some media pundits have questioned the future ...
- Crafts Retailer Michaels Goes Digital
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, July 26, 2011
Crafts retailer Michaels is using a mobile-optimized site application and mobile coupo ...
- Speedo Launches Biggest Digital Push To Date
Marketing Daily, Karl Greenberg - Monday, July 25, 2011
Speedo has launched its largest ever digital effort, which centers on ...
- EA Sports Taps Into College Football Devotion
Marketing Daily, Aaron Baar - Monday, July 25, 2011
"Unlike other sports where people are involved with the league or wi ...
- Donovan Launches iDesk: 'The Next Generation'
Online Media Daily, - Tuesday, July 26, 2011
Ad agency media and billing systems provider Donovan Data Systems this morni ...
- Neslund's Got Moxie, As Founder Lunenfeld Departs For Twitter
Online Media Daily, Joe Mandese - Tuesday, July 26, 2011
Joel Lunenfeld, one of the most knowledgeable executives on Madison Avenue abo ...
- McElroy Named Digital Director, Cox Media Ohio
Online Media Daily, - Monday, July 25, 2011
Quindelda McElroy has been named digital director for Cox Media Group O ...
- Down Under: Havas Buys Controlling Interest In Host
MediaDailyNews, Steve McClellan - Friday, July 22, 2011
Havas took another step this week to boost its Asia-Pacific presence wi ...
- O&M Adds Video Practice For Digital Clients
MediaDailyNews, Wayne Friedman - Friday, July 22, 2011
Pushing its digital marketing clients content further, ad agency Ogilvy & Math ...
- Study: 30% Watch Videos On Emerging Devices
Online Media Daily, Laurie Sullivan - Friday, July 22, 2011
The preferred "can't-live-without" method to view videos and watch and search f ...
- Politics As Usual
TVBlog, Joe Mandese - Monday, July 25, 2011
Filling in for Dave Goetzl while he's on a much-deserved vacation th ...
- NBCU Launches Private Ad Exchange
MediaDailyNews, Wayne Friedman - Thursday, July 21, 2011
NBC Universal is getting into the private digital ad exchange business. N ...
- NYTCO Revenues Slip, But Paywall Holds Promise
MediaDailyNews, Erik Sass - Thursday, July 21, 2011
The bad revenue news at NYTCO was partially offset by the promisi ...