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Results for July 2011
Dismay Advertising and Me
OMMA Magazine, Larry Dobrow - Tuesday, July 12, 2011
It's an uncomfortable moment in any journalist-type person's day when the interviewee ...
Sony Has That X Factor
Marketing Daily, - Friday, July 29, 2011
Sony Electronics has signed on as the official consumer electronics sponsor for ...
C3 Ratings Expected To Include Digital Video In Future
MediaDailyNews, Wayne Friedman - Friday, July 29, 2011
TV marketers could be seeing digital video viewership numbers in C3 ratings ...
Zinio Debuts 2.0 App At iTunes Store
Online Media Daily, - Friday, July 29, 2011
Zinio, the digital magazine newsstand, says its 2.0 app for the iPad ...
Mini: Get In Touch With Your Inner 'Manualhood'
Marketing Daily, Karl Greenberg - Friday, July 29, 2011
Mini is rolling out a campaign celebrating its "Manualhood," touting the virtues ...
Nissan Taps Synthesio For Global 'Listening' Project
Marketing Daily, Karl Greenberg - Thursday, July 28, 2011
The project gives Nissan ongoing Web listening and human analysis in various ...
TWC Screens Strong Earnings, Digital Critical To Future
MediaDailyNews, Wayne Friedman - Thursday, July 28, 2011
Following other cable operators, Time Warner Cable continues to see growth in ...
Why The Media Kitchen Just Hired Our first Of Many Media Technologists
Online Media Daily, Darren Herman - Friday, July 29, 2011
The role of the "media technologist" was created and born in The ...
NBCU Shakes Up Digital, Schneider To Head Biz Affairs
Online Media Daily, Gavin O'Malley - Thursday, July 28, 2011
NBC Universal named Jeffrey Schneider to the newly created position of executive ...
Fox 'Enhances' Consumer Value -- Other Nets Sure To Follow
TV Watch, Wayne Friedman - Friday, July 29, 2011
It's a tricky scenario for traditional TV networks. How can they keep ...
Citroën Gets Vibrant In New Europe Digital Push
Marketing Daily, - Thursday, July 28, 2011
French car manufacturer, PSA Peugeot-Citroën, once the Official Car of Philosophy Professors ...
Sharpie Launches Back-to-School Effort
Marketing Daily, - Wednesday, July 27, 2011
Urging teens to express themselves, Sharpie has launched a new back-to-school campaign, ...
E-Readers Are For Boomers, Smartphones For Millennials
Online Media Daily, Mark Walsh - Wednesday, July 27, 2011
There's a mobile device for every age group. New findings from media ...
The Power Of The Index
Engage:Affluent, Layton Han - Wednesday, July 27, 2011
The real power comes when a digital marketing property can index its ...
QR-Coded Taco Bell Boxes Tie Into MTV Awards
Marketing Daily, - Tuesday, July 26, 2011
Taco Bell is launching several promotions tying in with the MTV Video ...
Synovate Spin-Off Sparks Aegis Takeover Talk
MediaDailyNews, Steve McClellan - Tuesday, July 26, 2011
London-based holding cNow that Aegis Group has agreed to spin off its ...
Not Quite Ready For Prime Time
Research Brief, Jack Loechner - Wednesday, July 27, 2011
According to a new Accenture survey, 91% of senior executives of media ...
Stations Like Social Media, Dislike Digital Threat
TVBlog, Wayne Friedman - Wednesday, July 27, 2011
For a while now, some media pundits have questioned the future of ...
Crafts Retailer Michaels Goes Digital
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, July 26, 2011
Crafts retailer Michaels is using a mobile-optimized site application and mobile coupons ...
Speedo Launches Biggest Digital Push To Date
Marketing Daily, Karl Greenberg - Monday, July 25, 2011
Speedo has launched its largest ever digital effort, which centers on a ...
EA Sports Taps Into College Football Devotion
Marketing Daily, Aaron Baar - Monday, July 25, 2011
"Unlike other sports where people are involved with the league or with ...
Donovan Launches iDesk: 'The Next Generation'
Online Media Daily, - Tuesday, July 26, 2011
Ad agency media and billing systems provider Donovan Data Systems this morning ...
Neslund's Got Moxie, As Founder Lunenfeld Departs For Twitter
Online Media Daily, Joe Mandese - Tuesday, July 26, 2011
Joel Lunenfeld, one of the most knowledgeable executives on Madison Avenue about ...
McElroy Named Digital Director, Cox Media Ohio
Online Media Daily, - Monday, July 25, 2011
Quindelda McElroy has been named digital director for Cox Media Group O ...
Down Under: Havas Buys Controlling Interest In Host
MediaDailyNews, Steve McClellan - Friday, July 22, 2011
Havas took another step this week to boost its Asia-Pacific presence with ...
O&M Adds Video Practice For Digital Clients
MediaDailyNews, Wayne Friedman - Friday, July 22, 2011
Pushing its digital marketing clients content further, ad agency Ogilvy & Mather ...
Study: 30% Watch Videos On Emerging Devices
Online Media Daily, Laurie Sullivan - Friday, July 22, 2011
The preferred "can't-live-without" method to view videos and watch and search for ...
Politics As Usual
TVBlog, Joe Mandese - Monday, July 25, 2011
Filling in for Dave Goetzl while he's on a much-deserved vacation this ...
NBCU Launches Private Ad Exchange
MediaDailyNews, Wayne Friedman - Thursday, July 21, 2011
NBC Universal is getting into the private digital ad exchange business. NBC ...
NYTCO Revenues Slip, But Paywall Holds Promise
MediaDailyNews, Erik Sass - Thursday, July 21, 2011
The bad revenue news at NYTCO was partially offset by the promising ...
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