- Initiative Wins Another: Roadside Attractions For Media, Digital Marketing
MediaDailyNews, Steve McClellan - Wednesday, January 18, 2012
Initiative, the Interpublic Group media agency, has been awarded media planning ...
- Wanamaker Wannabe: comScore Finds A Third Of Display Is Wasted, Now It Can Tell You Which Third
Online Media Daily, Mark Walsh - Wednesday, January 18, 2012
Nearly one-third (31%) of online display ads are never seen, typically ...
- Google Brings Hot European Effort To U.S.
Marketing Daily, Aaron Baar - Tuesday, January 17, 2012
Hot off a successful campaign in the UK and Germany, Google ...
- Publicis Acquires French Digital Shop Mediagong, Now Aligned With Leo Burnett
Online Media Daily, Joe Mandese - Wednesday, January 18, 2012
Publicis Groupe, the parent of Digitas, Starcom MediaVest Group and Zenith Optimed ...
- Savvy Marketers Utilize Digital Data To Optimize Ad Targeting
Online Media Daily, Gavin O'Malley - Tuesday, January 17, 2012
Among marketers, what separates the good from the bad? Effective real-time audien ...
- Media Companies With Digital-Only Sales Staff Perform Better
Online Media Daily, Mark Walsh - Tuesday, January 17, 2012
A new Borrell report indicates that companies with dedicated digital salespeople outperform ...
- Do You Have Industry Deja Vu?
Online Spin, Cory Treffiletti - Wednesday, January 18, 2012
Do you have industry deja vu? I do! Doesn't it feel ...
- John Paton, Digital Newspaper Activist
Around the Net In Media, Phyllis Fine - Tuesday, January 17, 2012
When does "Stop the Presses!" mean digital before print? At the 8 ...
- Wheat Thins Launches TV, Digital Campaigns
Marketing Daily, Karlene Lukovitz - Monday, January 16, 2012
Kraft Foods' Wheat Thins has launched new TV ads and a digit ...
- Digital Sponsorship - Follow The Habits Of A 12 Year Old
Marketing: Sports, Brian Grey - Tuesday, January 17, 2012
I heard a great story over the holiday break from a colleag ...
- Elevator Pitch: Industry Biggies Back New Ad 'Talent Platform'
Online Media Daily, Joe Mandese - Tuesday, January 17, 2012
It's been said that, in the advertising business, the "inventory goes do ...
- Hofstetter Moves 180 Degrees, Named President Of 360i
Online Media Daily, Joe Mandese - Tuesday, January 17, 2012
Dentsu's flagship U.S. digital shop, 360i, has promoted Sarah Hofstetter to presiden ...
- Anti-Piracy Bill Stalls In House
Online Media Daily, Wendy Davis - Monday, January 16, 2012
Faced with intense opposition by Web companies, Internet engineers and digital righ ...
- The Great Digital Debate
Online Spin, Jason Heller - Tuesday, January 17, 2012
Are you passionate about the positions you take on digital marketing issue ...
- Rebranded Clear Channel Downplays Radio, Pushes Cross-Platform
MediaDailyNews, Erik Sass - Friday, January 13, 2012
The nation's largest radio broadcaster is emphasizing its growing portfolio of non-rad ...
- Old Spice Back With Crews
Marketing Daily, Karl Greenberg - Thursday, January 12, 2012
Old Spice's effort for Red Zone body sprays is called "Smell ...
- Where TV And Mobile Intersects, The Media Multi-tasker Lives
Marketing: Health, Katy Thorbahn - Friday, January 13, 2012
We all know great multi-taskers -- you know, those people who c ...
- [X+1] Adds Another, Modem Vet Massey Reunites With Nardone
Online Media Daily, Steve McClellan - Thursday, January 12, 2012
Former JWT' CFRO Peter Massey has joined digital marketing platform provider [X+ ...
- Rauxa Acquires ThoughtMatrix, Expands Digital
Online Media Daily, Fern Siegel - Thursday, January 12, 2012
Rauxa, a full-service direct marketing agency, acquired ThoughtMatrix, a San Francisco-based digit ...
- Mediabrands Taps Asia-Pac's Kumar To Run MAP Across G14
Online Media Daily, Joe Mandese - Thursday, January 12, 2012
Interpublic's Mediabrands unit has named Arun Kumar president of the Mediabrands Audien ...
- Clear Channel Opens iHeartRadio Platform To Developers
MediaDailyNews, Erik Sass - Wednesday, January 11, 2012
Clear Channel Radio is opening its digital iHeartRadio platform to developers throu ...
- Kang To Head Wenner Media's Digital Efforts
Online Media Daily, Gavin O'Malley - Wednesday, January 11, 2012
On the make since November, Wenner Media has finally decided on Dav ...
- David Kang Joins Wenner As Chief Digital Officer
Around the Net In Media, Phyllis Fine - Wednesday, January 11, 2012
Wenner Media will have a new Chief Digital Officer Jan. 20: Dav ...
- Yahoo Enlists Cox For Political Advertising
Online Media Daily, Mark Walsh - Wednesday, January 11, 2012
Yahoo has struck a deal with Cox Digital Solutions to handle politic ...
- Digital To Get Bigger Slice Of Ad Budget Pie
Marketing Daily, Aaron Baar - Monday, January 9, 2012
With more people turning to online and digital sources for their entertainme ...
- Doritos Goes Viral For 'Crash' Campaign
Marketing Daily, Karl Greenberg - Friday, January 6, 2012
Doritos is on the home stretch of its yearly campaign, which ...
- Digital Video Ads Expected To Hit $5B By 2016
Online Media Daily, Gavin O'Malley - Friday, January 6, 2012
By 2016, domestic digital video ad spending will explode by over 25 ...
- News Orgs Form NewsRight To Protect Digital Rights, Licensing
MediaDailyNews, Erik Sass - Thursday, January 5, 2012
In a bid to combat the practice of automatically reposting news onlin ...
- Mag Bag: Parenting.com Partners With AOL For Content, Ad Sales
MediaDailyNews, Erik Sass - Thursday, January 5, 2012
Bonnier's Parenting Group and AOL Inc. have announced a strategic sales allian ...
- Lithium Adds $53M In Funding To Grow Digital, Up Marketing Reach
Online Media Daily, Gavin O'Malley - Thursday, January 5, 2012
Social marketing firm Lithium Technologies just completed a $53 million round ...