- Lexus: Fashion, Food, Travel For 2013 LS Sedan
Marketing Daily, Karl Greenberg - Wednesday, October 31, 2012
Besides several digital elements, there is sponsorship of the GQ "Men ...
- This Just In: Toys R Us Introduces Tiny Newscasters
Marketing Daily, Sarah Mahoney - Tuesday, October 30, 2012
Ads for the chain are always a little tricky, Peter Reiner, t ...
- The ANA Announces Multicultural Excellence Winners
Marketing Daily, Karl Greenberg - Tuesday, October 30, 2012
The ANA 2012 Multicultural Excellence Award Grand Prize winners were announced ...
- FT Digital Subscriptions 'Growing Strongly'
Around the Net In OMD Europe, Nina Lentini - Monday, October 29, 2012
Digital subscriptions of the Financial Times are "growing strongly", according to pare ...
- The NBA Gets In Character With 'Hoop Troop'
Marketing Daily, Karl Greenberg - Tuesday, October 30, 2012
The new effort features five animated basketball-themed characters who will appear onli ...
- Homeless Campaign Spotlights Kids
Marketing Daily, Karl Greenberg - Monday, October 29, 2012
In 2011, there were 16,000 homeless children in New York City, a ...
- Lexus LS: Locales, Lifestyle, Looks, Lickety-Split Performance
Marketing Daily, Karl Greenberg - Monday, October 29, 2012
The new campaign for the 2013 Lexus touts performance, exotic locales a ...
- Amazon, Apple Are Publishing Powerhouses
Around the Net In OMD Europe, Nina Lentini - Sunday, October 28, 2012
Technology companies are the new publishing power-brokers, so traditional players like Pengu ...
- Major Newspapers Endure Rev Falls
MediaDailyNews, Erik Sass - Friday, October 26, 2012
The New York Times Co. and McClatchy Co. both saw overall revenu ...
- Ultra HD Is Here For The 1%
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 26, 2012
HD is so last week. Now there's Ultra HD. The first Ult ...
- Future Hires Ex-Centaur Publisher For Digital
Around the Net In OMD Europe, Nina Lentini - Thursday, October 25, 2012
Future has hired former Centaur publisher Declan Gough to look after i ...
- What's With Guardian's Newspaper, Digital Strategy?
Around the Net In OMD Europe, Nina Lentini - Thursday, October 25, 2012
The Guardian has said it may be forced to make compulsory redundanci ...
- Six Ways To Improve The Way You Market
Marketing Daily, David Booth - Friday, October 26, 2012
Data is truly the common currency that advertising will use in t ...
- Smartphone Apps Market Cigarettes To Kids
Marketing Daily, Karl Greenberg - Thursday, October 25, 2012
A new study published in the journal Tobacco Control suggests smartphone applicatio ...
- Hyundai Offers Sincere Condolences
Marketing Daily, Karl Greenberg - Thursday, October 25, 2012
Hyundai has launched a humorous campaign meant to highlight its performance ...
- 'NYT' Digital Revs Dip, Programmatic Buying Blamed
Online Media Daily, Gavin O'Malley - Thursday, October 25, 2012
Portraying a difficult business climate for premium Web publishers, The New Yo ...
- Brown Named Digital Head, MediaCom Mexico
Online Media Daily, Fern Siegel - Thursday, October 25, 2012
MediaCom has named Daniel Brown as the new head of digital f ...
- AARP: Never Too Late To Think 'Mobile First'
Online Media Daily, Mark Walsh - Thursday, October 25, 2012
MediaPost recently spoke with Sami Hassanyeh, vice president of AARP's digital strategi ...
- Cadillac Shifts Ad Dollars To Digital
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 25, 2012
Cadillac has moved 25% of its marketing spending to digital platforms fr ...
- UK City To Put Wi-Fi, Broadband Everywhere
Around the Net In OMD Europe, Nina Lentini - Wednesday, October 24, 2012
Free wi-fi across trams and buses, a 'Manchester app' and ultrafast broadba ...
- Shing: Embrace The Mobile-Dominated World
Online Media Daily, Steve McClellan - Wednesday, October 24, 2012
As a media currency, ratings are "rubbish." The new currency is "attention ...
- Jamie Magazine Prepares Digital Extras
Around the Net In OMD Europe, Nina Lentini - Tuesday, October 23, 2012
Ottawa-based idoodlemedia is cooking up new digital media content to supplement t ...
- Citypress To Promote 'Big Issue' Digital Trial
Around the Net In OMD Europe, Nina Lentini - Tuesday, October 23, 2012
Digital copies of the magazine will be sold by street venders ...
- Teletext's Ceefax Parties Like It's 1974
Around the Net In OMD Europe, Nina Lentini - Tuesday, October 23, 2012
Ceefax, the teletext information service first launched in 1974, broadcast its la ...
- USAA Cements Relationships With Vets
Marketing Daily, Aaron Baar - Tuesday, October 23, 2012
"The objective is to position us as a destination of choice amo ...
- Digital Movies Gaining In Popularity
Marketing Daily, Aaron Baar - Monday, October 22, 2012
Already, streaming services such as Netflix and Amazon Instant Video are gaini ...
- Kia Grabs Brass Ring At Madison Square Garden
Marketing Daily, Karl Greenberg - Monday, October 22, 2012
Kia is extending and expanding its deal with Madison Square Garden, where ...
- 'Newsweek' Postmortem: Daily Beast Helped Kill Print Version
Around the Net In Media, Phyllis Fine - Monday, October 22, 2012
Could the Daily Beast have been the nail in the coffin f ...
- Playing In Creative Sandbox: Site Spotlights Ad Case Histories
Creative Media Blog, Amy Corr - Monday, October 22, 2012
Google launched a crowd-sourced website for members of the ad industry ...
- Newsweek To Stop The Presses
Around the Net In OMD Europe, Nina Lentini - Thursday, October 18, 2012
British-born Tina Brown, previously editor of The New Yorker and Tatler magazine ...