- For Traditional Media, Digital Remains Elusive Promise
MediaDailyNews, Erik Sass - Monday, December 31, 2012
For over a decade, traditional media companies have pointed to digital med ...
- Pearson Buys Stake In Barnes & Noble's Nook
Online Media Daily, Mark Walsh - Friday, December 28, 2012
Aiming to expand its digital distribution, publishing and education company Pearson P ...
- Newspapers Clamping Down On Free Digital Content
Around the Net In OMD Europe, Tanya Gazdik - Friday, December 28, 2012
While 2012 didn't usher in the end of the world, the wor ...
- Harnessing The Mid-Tail Media Value
Online Media Daily, Scott Neslund - Thursday, December 27, 2012
We are on the edge of an industry renaissance where all med ...
- Our Digital Future: Mass Empowerment Or Opium Of The Masses?
Marketing: Health, Prodeep Bose, Elizabeth Elfenbein - Wednesday, December 26, 2012
I'm sure it has something to do with whatever propelled me ...
- Law Now Allows Digital Media Copying
Around the Net In OMD Europe, Nina Lentini - Monday, December 24, 2012
The UK government has amended the law so people can legally ba ...
- Kantar Acquires AdGooroo To Enhance Data Analysis
Online Media Daily, Laurie Sullivan - Friday, December 21, 2012
WPP Group's Kantar Media, which provides insights into online marketing and advertisin ...
- Taco Bell Touts 'Griller,' Taco-Pack In Multiplatform Campaigns
Online Media Daily, Mark Walsh - Thursday, December 20, 2012
Taco Bell on Thursday kicked off ambitious integrated campaigns for a pa ...
- 'Cooking Light' Makes Mag Recipes Scannable
Online Media Daily, Fern Siegel - Thursday, December 20, 2012
Cooking Light announced that its January/February 2013 issue will digitally watermark a ...
- Metro Readies Christmas Tablet Edition
Around the Net In OMD Europe, Nina Lentini - Wednesday, December 19, 2012
Free urban newspaper the Metro is to release a Christmas edition v ...
- IPC Media Pushes Digital Editions
Around the Net In OMD Europe, Nina Lentini - Wednesday, December 19, 2012
The publisher of Marie Claire, InStyle and NME, has launched a promotion ...
- Jeep Launches X Games Aspen Facebook Promo
Marketing Daily, Karl Greenberg - Wednesday, December 19, 2012
Chrysler's Jeep division will kick off the "Jeep X Games Avalanche Scrambl ...
- Digitas Captures Motion Capture Deal, NYU To Build Lab In Agency's NYC Office
Online Media Daily, Joe Mandese - Thursday, December 20, 2012
As part of its recently launched Digitas Labs initiatives, Digitas this morni ...
- Guardian Preps Weekly Audio Edition Launch
Around the Net In OMD Europe, Nina Lentini - Tuesday, December 18, 2012
The Guardian Audio Edition will be hosted by columnist Jonathan Freedland. T ...
- Walgreens Solving Holiday Problems
Marketing Daily, Sarah Mahoney - Tuesday, December 18, 2012
One spot features a couple in a car, throwing together last-minute edib ...
- NBA Launches First 'Hoop Troop' Ad
Marketing Daily, Karl Greenberg - Tuesday, December 18, 2012
The NBA is launching the first spot of its "NBA Hoop Troop ...
- Luxe Beauty Brands Style Digital Biz In China
Online Media Daily, Mark Walsh - Tuesday, December 18, 2012
Beauty and fashion brands are leading the way when it comes ...
- Brain Health And Preserving Digital Assets
Engage:Boomers, Nancy Shonka Padberg - Tuesday, December 18, 2012
There are two firms that are making breakthroughs in important areas ...
- 2013 Digital Marketing Trends: Brand Conversation To Commerce
Online Media Daily, Robert J. Ricci - Tuesday, December 18, 2012
Marketers are seeing tremendous opportunities to augment their messages and capture custom ...
- Lancome Launches Optimized Mobile, Tablet Sites
Online Media Daily, Mark Walsh - Monday, December 17, 2012
It looks like Lancome is counting on last-minute mobile shopping this yea ...
- Lenovo Offers Ultimate NFL Fan Dream
Marketing Daily, Aaron Baar - Saturday, December 15, 2012
To promote the contest, Lenovo partnered with FunnyorDie.com to create a seri ...
- Publicis Buys Outside Line Agency, Integrates Into Saatchi
MediaDailyNews, Steve McClellan - Friday, December 14, 2012
Publicis has confirmed that it has purchased UK-based digital shop Outside Lin ...
- CMO Council: Marketing Budgets Rising
Around the Net In Brand Marketing, Karl Greenberg - Friday, December 14, 2012
Per a new CMO Council poll, most marketing dollars will be spe ...
- Hyundai Shoppers Can Track Vehicles Heading To Dealers
Marketing Daily, Karl Greenberg - Thursday, December 13, 2012
Hyunda Motor America, which says it gets some 3 million visitors p ...
- Mag Bag: Magazine Launches Outpace Closures In 2012
MediaDailyNews, Erik Sass - Thursday, December 13, 2012
There were 227 new magazines launched in 2012, according to Mediafinder.com, ...
- Peapod Tells Gamers: Bowl With Turkeys
Marketing Daily, Sarah Mahoney - Wednesday, December 12, 2012
"I've always loved the 'Elf Yourself' promotion, and although we've often rais ...
- Daily Mail Inks Deal With AP Video
Around the Net In OMD Europe, Nina Lentini - Tuesday, December 11, 2012
It joins titles such as the Daily Telegraph and Wall Street Journa ...
- Lady A Gets In The Game
Marketing Daily, Aaron Baar - Tuesday, December 11, 2012
The popular country act has teamed with Gameloft to appear in "Oreg ...
- TechRadar Publisher On Digital Magazines
Around the Net In OMD Europe, Nina Lentini - Monday, December 10, 2012
Last month, Future Publishing launched tech. a weekly iPad edition aimed ...
- BBC, Sony To Offer Nook Video Service
Around the Net In OMD Europe, Nina Lentini - Monday, December 10, 2012
Barnes & Noble has teamed up with major studios including BBC Wordwid ...