- Mondelez Signs Global Mobile Deal With Google
Marketing Daily, Karlene Lukovitz - Friday, May 31, 2013
Brokered with Starcom MediaVest, the deal covers 16 countries, from developed marke ...
- Mindshare Taps Bitterman As Chief Strategy Officer
MediaDailyNews, Steve McClellan - Friday, May 31, 2013
Media shop Mindshare, a unit of WPP's GroupM, has poached Digitas' Jord ...
- Magazine Audiences Grow in Print, Digital
MediaDailyNews, Erik Sass - Friday, May 31, 2013
Magazine ad pages may be declining, but their print readership isn't. Tot ...
- CBS Gains Full Ownership Of TV Guide Digital
Online Media Daily, Gavin O'Malley - Friday, May 31, 2013
CBS Corp. has acquired full ownership of TV Guide Digital, including TVGuide.c ...
- A First: BBC's 'Truly Digital' Glastonbury
Around the Net In OMD Europe, Nina Lentini - Thursday, May 30, 2013
The BBC is planning its biggest digital Glastonbury coverage to date, wi ...
- Cautious Moms, Casual Dads
Engage:Moms, Donna Sabino - Friday, May 31, 2013
We know the presence of kids in a household is highly correlat ...
- Banks, Stores Top Online, Mobile Satisfaction
Marketing Daily, Sarah Mahoney - Thursday, May 30, 2013
While connected consumers love their devices, most of the time, they're unhap ...
- Sun Life Financial Invites People To 'Wake Up'
Marketing Daily, Tanya Gazdik - Thursday, May 30, 2013
Sun Life Financial is launching a campaign that invites people to "Wa ...
- How To Deliver Personalized Customer Experiences
Marketing: Health, Kelly Ford - Friday, May 31, 2013
In today's digital age, health insurance customers have high expectations due ...
- McCann Worldgroup Names Kolb Chairman, CEO
MediaDailyNews, Steve McClellan - Thursday, May 30, 2013
Another major management shift was announced at McCann Worldgroup today as Harr ...
- 360i Opens Toronto Office
Online Media Daily, Fern Siegel - Thursday, May 30, 2013
Digital agency 360i is expanding its global footprint, opening a new offi ...
- Marketing Efforts For Original Internet Video: Trying Not To Get Lost In All The Entertainment Noise
TV Watch, Wayne Friedman - Friday, May 31, 2013
Entertainment marketing can be a tough play these days -- and it ...
- Volvo Uses Twitter Chat For Digital Focus Group
Marketing Daily, Karl Greenberg - Wednesday, May 29, 2013
Volvo is boosting the digital portion of its U.S. media spend ...
- Local Media Embraces Digital-Only Sales Reps To Drive Online Revs
Online Media Daily, Gavin O'Malley - Wednesday, May 29, 2013
Particularly at the local level, media companies are warming to the id ...
- Chevrolet Cleats Up For L.A. Galaxy Sponsorship
Marketing Daily, Karl Greenberg - Tuesday, May 28, 2013
The site, via digital agency Sanborn Media Factory, uses a tile-style form ...
- Corona Invites Fans To 'Live It, Share It, Win It'
Marketing Daily, Tanya Gazdik - Wednesday, May 29, 2013
Crown Imports' Corona Extra and Corona Light brands are offering a varie ...
- Montague Named GM, Organic San Francisco
Online Media Daily, Fern Siegel - Tuesday, May 28, 2013
Sarah Montague to SVP was appointed General Manager, Organic San Francisco. ...
- Maxus NA: Egan Named Chief Strategy Officer, Leder Runs Digital
Online Media Daily, Steve McClellan - Tuesday, May 28, 2013
Maxus North America, part of WPP's GroupM, has appointed Mark Egan chi ...
- BBC Condemned For Digital Media Project Waste
Around the Net In OMD Europe, Nina Lentini - Sunday, May 26, 2013
The National Union of Journalists has condemned the BBC for wasting "va ...
- Philly Reaps Rewards Of Research, Multiple Channels
Marketing Daily, Karlene Lukovitz - Tuesday, May 28, 2013
Since 1997, when GPTMC launched its first marketing efforts, Philadelphia and "t ...
- Daily Mail Digital Growth Cancels Print Decline
Around the Net In OMD Europe, Nina Lentini - Thursday, May 23, 2013
Mail Online has reported revenue for the first half of this ye ...
- Kerrang! Still Digital Only; Planet Goes Analogue
Around the Net In OMD Europe, Nina Lentini - Thursday, May 23, 2013
Bauer Media has axed the Kerrang! radio station from its FM sl ...
- Ford Launches European Campaign
Marketing Daily, Karl Greenberg - Thursday, May 23, 2013
The effort talks about specific Ford technology, while furthering the brand positi ...
- Discovery Launches TestTube.com, Ups Digital Video Involvement
Online Media Daily, Wayne Friedman - Thursday, May 23, 2013
Discovery Communications is looking to get into digital video platforms in ...
- TV Stations' Future Digital Goals: Not Living By Algorithms Alone
TV Watch, Wayne Friedman - Friday, May 24, 2013
Taking a swing at new digital players who have siphoned away so ...
- Future Print Revs Down But Digital Way Up
Around the Net In OMD Europe, Nina Lentini - Wednesday, May 22, 2013
Consumer magazine publisher Future has reported a narrower pre-tax loss for t ...
- Outdoor Sports - Hunting & Fishing - Meet The Digital Future
Engage:Men, Jack Cohen-Martin - Thursday, May 23, 2013
When a bidding war recently broke out over it, we started thinki ...
- DigitasLBi, Razorfish Tap Execs For Global Ops
Online Media Daily, Steve McClellan - Wednesday, May 22, 2013
Publicis Groupe digital agencies DigitasLBi and Razorfish have installed new executives ...
- Destination XL's Pixelated Privates Cause Controversy
Marketing Daily, Sarah Mahoney - Tuesday, May 21, 2013
"Once again, it's showing how this bigger man is just not treat ...
- Sony Touts Ultra High-Definition TVs
Marketing Daily, Aaron Baar - Tuesday, May 21, 2013
"[Director Garth Davis] had a personal experience with the Sony 4K Ult ...