- Auto Trader's First Digital Wrap Marks Last Print Edition
Around the Net In OMD Europe, Nina Lentini - Sunday, June 30, 2013
Auto Trader has created its first digital video cover wrap to ma ...
- The Digital CMO: Myth Or Reality?
Marketing Daily, Ben Plomion - Friday, June 28, 2013
To start with, successful CMOs are doing three things within the marketi ...
- Domestics Drove Big Interest At Auto Shows
Marketing Daily, Karl Greenberg - Thursday, June 27, 2013
Jumpstart said the Los Angeles and Detroit (NAIAS) shows drove overall traff ...
- Times Taps Stashko To Edit Digital News Development
Around the Net In OMD Europe, Nina Lentini - Wednesday, June 26, 2013
Co-founder of Liveblog Pro Joseph Stashko has announced he is to jo ...
- What Can You Learn From MLB's Digital Content Strategy?
Engage:Men, Jamie Goin - Thursday, June 27, 2013
On Oct. 6, 1845, when the first organized baseball game was play ...
- Global Pay TV Revs Up
MediaDailyNews, Wayne Friedman - Tuesday, June 25, 2013
Global pay TV revenues [subscription fees and on-demand movies and TV episode ...
- WPP's VML Buys Stake In South Africa's Native
Online Media Daily, Steve McClellan - Tuesday, June 25, 2013
WPP's digital agency network VML, a unit of Y&R, has acquired ...
- Mobile Ad Market To Nearly Double In '13
Around the Net In OMD Europe, Nina Lentini - Monday, June 24, 2013
The UK mobile advertising market is forecast to almost double in 20 ...
- Les Echos Intros Business News Aggregation
Around the Net In OMD Europe, Nina Lentini - Monday, June 24, 2013
French news outlet Les Echos is launching a new business news aggregati ...
- Burberry, Google Send Smartphone Smooches
Marketing Daily, Sarah Mahoney - Monday, June 24, 2013
Using either a desktop camera or a touchscreen, smooch-senders' real kisses a ...
- Acura Bats For Fences With 'Made For Mankind'
Marketing Daily, Karl Greenberg - Monday, June 24, 2013
"We have been rethinking the brand for a few years, taking ti ...
- Digital First Media CEO Urges Risky Behaviour
Around the Net In OMD Europe, Nina Lentini - Sunday, June 23, 2013
News outlets need to focus on "reducing legacy costs and investing ...
- Sir Martin The Big
Garfield at Large, Bob Garfield - Monday, June 24, 2013
CANNES, June 21 - Note, please, the dateline. The Cannes Lions Festiv ...
- Post Fruity Pebbles Expands Promos With WWE's Cena
Marketing Daily, Karlene Lukovitz - Friday, June 21, 2013
Post Fruity Pebbles is expanding its existing partnership with World Wrestling Entertainme ...
- Millions Of Homes Don't Pay For TV, Rely On Digital Services
MediaDailyNews, Wayne Friedman - Friday, June 21, 2013
Homes that do not pay for TV via the traditional route ...
- Final NBA Game Heats Up High Ratings
MediaDailyNews, Wayne Friedman - Friday, June 21, 2013
ABC scored the second-highest-rated basketball game in its history with game sev ...
- RTB.com Launches, Focus On Mobile Real-Time Bidding
Online Media Daily, Laurie Sullivan - Friday, June 21, 2013
RTB.com has officially launched with all eyes on mobile real-time bidding aim ...
- WPP Creates Geometry Global, New Retail Activation Agency
Online Media Daily, Steve McClellan - Friday, June 21, 2013
WPP has bundled several existing activation specialist units together to create ...
- Digital Ad Spend Rising, Twitter Up 95%
Online Media Daily, David Goetzl - Friday, June 21, 2013
Ad spending soared at Twitter and YouTube in May, while dropping slight ...
- More Paying For News But Most Likely Never Will
Around the Net In OMD Europe, Nina Lentini - Thursday, June 20, 2013
The Reuters Institute for the Study of Journalism has come out wi ...
- Focus On Her Interests, Not Her Age And Gender
Engage:Moms, Katie Petrillo - Friday, June 21, 2013
A few weeks ago, iMedia hosted its InFocus Summit, which placed ...
- The Rise Of Just-in-time Information Systems
Marketing: Health, Fard Johnmar - Friday, June 21, 2013
In 2012, the Pew Internet and American Life Project released a repo ...
- Pereira & O'Dell, Draftfcb Win Grand Prix Cyber Lions
Online Media Daily, Steve McClellan - Thursday, June 20, 2013
In the Cyber Lion competition at Cannes, Pereira & O'Dell won i ...
- Forecast: Digital Media To Drive UK Ad Spend Up
Around the Net In OMD Europe, Nina Lentini - Wednesday, June 19, 2013
Almost GBP400 million in print advertising is forecast to be lost fr ...
- Nissan Opens Door To Versa Launch
Marketing Daily, Karl Greenberg - Wednesday, June 19, 2013
Nissan started taking the message to the Web this month with ...
- Voss Water In Socially Driven Summer Campaign
Marketing Daily, Karlene Lukovitz - Wednesday, June 19, 2013
The premium artesian water from Norway is sold in restaurants and hotel ...
- Out-of-Home Tops 11% Of Global Digital Ad Spend
MediaDailyNews, Joe Mandese - Thursday, June 20, 2013
Digital out-of-home media, including place-based video networks, are one of the fastest-growi ...
- Digital, Alternative Media Revs Forecast To Hit $436B By 2017
Online Media Daily, Mark Walsh - Wednesday, June 19, 2013
Various types of mobile marketing and advertising accounted for nine of t ...
- Ta Da! 6 Digital Media Startups Out Of London
Around the Net In OMD Europe, Nina Lentini - Tuesday, June 18, 2013
Over the past year, England's almost century-old media powerhouse the BBC h ...
- Industry Is Expanding In Advertising, Social
Marketing Daily, Sarah Mahoney - Tuesday, June 18, 2013
Retailers are planning to spend big on more stores, digital technology a ...