- Dish Taps Havas As Digital Agency
Online Media Daily, Aaron Baar - Wednesday, July 31, 2013
Satellite TV company Dish has selected Havas Worldwide in Chicago as i ...
- Industry Reshaped By Digital
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 31, 2013
The ad world is a digital world as convergence has almost eliminat ...
- RiteAid, Walgreens Tap Boomers' Healthcare Confusion
Marketing Daily, Sarah Mahoney - Tuesday, July 30, 2013
As seismic healthcare and demographic changes swirl through the U.S., drug retaile ...
- Coupons See Post-Recession Recovery
Marketing Daily, Karl Greenberg - Tuesday, July 30, 2013
Coupon use is returning to modest growth, with digital distribution driving so ...
- CC Media, Clear Channel Outdoor Names Bressler President, CFO
MediaDailyNews, Fern Siegel - Tuesday, July 30, 2013
Richard J. Bressler was tapped by CC Media Holdings and Clear Chann ...
- Pizza Inn Launches Integrated Branding Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, July 30, 2013
Pizza Inn, a 55-year-old chain known for its family-friendly, pizza-and-beyond buffet concep ...
- NBC News Integrates GlobalPost Coverage
MediaDailyNews, David Goetzl - Monday, July 29, 2013
NBC News has an agreement with GlobalPost to integrate its international covera ...
- Publicis Omnicom Deal Expected To Spark New Wave Of Consolidation On Madison Avenue
MAD, Joe Mandese - Sunday, July 28, 2013
If the rationale given by John Wren and Maurice Levy for t ...
- TV Boosts Meredith's Revs, Print Ups Circ
MediaDailyNews, Wayne Friedman - Friday, July 26, 2013
Meredith's local TV stations and print circulation revenue boosted the company's overa ...
- TV, Digital Boost Univision Earnings
MediaDailyNews, Wayne Friedman - Friday, July 26, 2013
TV and digital revenues boosted Univision to double-digit growth for its second-quart ...
- Hyundai Gets Zombie Seal Of Approval
Marketing Daily, Karl Greenberg - Thursday, July 25, 2013
Hyundai Motor America's zombiegeist is with Robert Kirkman, who created "The Walki ...
- TotalProtect Home Warranty Debuts TV Effort
Marketing Daily, Tanya Gazdik - Friday, July 26, 2013
TotalProtect Home Warranty is launching its first TV campaign, targeting new homeowner ...
- ZenithOptimedia Cuts Data Deal To Improve TV Targeting
MediaDailyNews, David Goetzl - Wednesday, July 24, 2013
ZenithOptimedia has a deal to gain proprietary access to data from digit ...
- ABC Streams TV Shows On iHeartRadio Service
MediaDailyNews, David Goetzl - Wednesday, July 24, 2013
ABC will make content from a number of news programs, as we ...
- IgnitionOne Appoints Haynes As UK Managing Director
Online Media Daily, Fern Siegel - Wednesday, July 24, 2013
IgnitionOne, a cloud-based digital marketing technology, has appointed Simon Haynes as ...
- Digital Deals On Par With 2012, Value Up
Online Media Daily, Mark Walsh - Wednesday, July 24, 2013
Deal activity in the local digital space in the first half ...
- DAA Mobile Privacy Rules Require Opt-In Consent For Address Books, Geolocation
Online Media Daily, Wendy Davis - Wednesday, July 24, 2013
The self-regulatory group Digital Advertising Alliance on Wednesday unveiled its long-awaited mobi ...
- Maximizing The Potential Of New Advertising Models
Marketing Daily, Kerry Bianchi - Wednesday, July 24, 2013
It's no longer enough to just spend money in digital -- n ...
- Hyundai Partners With The Undead
Marketing Daily, Karl Greenberg - Tuesday, July 23, 2013
Hyundai's "Walking Dead Chop Shop," involves cars modified to be zombie-proof, t ...
- Seniors Making Their Digital Mark
Online Media Daily, Gavin O'Malley - Tuesday, July 23, 2013
New research shows that Americans over the age of 50 are increasing ...
- Chevy Silverado: A Woman And Her Truck
Marketing Daily, Karl Greenberg - Monday, July 22, 2013
Agency Leo Burnett says the first spot of the new work, call ...
- New Balance: No, Running Isn't Lonely
Marketing Daily, Karl Greenberg - Monday, July 22, 2013
The loneliness of the long distance runner doesn't have to be. ...
- Gannett's TV, Digital Revenue Up, Print Still Suffers
MediaDailyNews, Wayne Friedman - Monday, July 22, 2013
With the agreement to buy the Belo Corp. TV group, Gannett wi ...
- SMG Taps Burger King Digital Chief For Latin America
Online Media Daily, Joe Mandese - Monday, July 22, 2013
Starcom MediaVest Group has appointed Diego Fernandez-Martin senior vice president-managing director f ...
- 'The Hollywood Reporter' Names New Digital GM
Online Media Daily, Gavin O'Malley - Monday, July 22, 2013
Trying to put an old brand in the brightest digital light, "T ...
- ASICS, Brooks Launch Running Tech
Marketing Daily, Sarah Mahoney - Sunday, July 21, 2013
"Taking a cue from Spotify, we wanted to do something unique a ...
- Broadcast TV, Local Cable Ad Spend Up Double Digits
MediaDailyNews, Wayne Friedman - Friday, July 19, 2013
Broadcast TV advertising spending rocketed up by strong double-digit percentages in t ...
- Cell Phone Unlocking Bill Gets Consumer-Friendly Rewrite
PolicyBlog, Wendy Davis - Monday, July 22, 2013
The House Judiciary Committee recently took up a bill that would ma ...
- Lexus Mixes It Up With New Site
Raw, Karl Greenberg - Monday, July 22, 2013
Lexus has launched a website and interactive promotion to promote the 20 ...
- Hearst Names Guljeet Samra To Digital Biz Post
Around the Net In OMD Europe, Nina Lentini - Friday, July 19, 2013
Former director of advertising operations at Trinity Mirror Guljeet Samra has join ...