- Denny's Native Campaign Yields High Engagement
Marketing Daily, Karlene Lukovitz - Wednesday, October 30, 2013
The "Build Your Own Pancakes Challenge" employed videos and trivia to dri ...
- Kia Brings Back Blake As Optima Superhero
Marketing Daily, Karl Greenberg - Wednesday, October 30, 2013
The first ad, in 60- and 30-second versions, acts like a '70s-sty ...
- UM Incubator Hatches Pixlee
MAD, Steve McClellan - Wednesday, October 30, 2013
The new platform, which just received $1.5 million in seed funding, curat ...
- VML Absorbs Studiocom
MAD, Steve McClellan - Wednesday, October 30, 2013
The latest in a series of expansion moves this year, it ad ...
- Seasonal Showdown: Mobile, Traditional Toys Collide
Marketing Daily, Sarah Mahoney - Tuesday, October 29, 2013
While parents are keenly aware of how much time kids spend wi ...
- 54% Of Digital Ads Aren't Viewable, And Even 'Viewability' Is In A Black Box
Real-Time Daily, Tyler Loechner - Wednesday, October 30, 2013
More data has come out today that suggests roughly half -- ...
- Samsung Signs On As NBA Partner
Marketing Daily, Aaron Baar - Monday, October 28, 2013
"It's been something we've been working on for a while. We bo ...
- How Brands Are Using Mobile To Change The Game
Marketing: Sports, Joe Gillespie - Tuesday, October 29, 2013
If you live in the Bay Area (and I do), the rece ...
- Bjorkman Joins Wunderman As Global CCO
MAD, Steve McClellan - Monday, October 28, 2013
After a decade at Digitas, Lincoln Bjorkman is joining Wunderman, where ...
- Association Of Surfing Professionals Hangs Ten
Marketing Daily, Karl Greenberg - Friday, October 25, 2013
The Association of Surfing Professionals will begin riding bigger waves next yea ...
- Time-Starved, Digitally Enabled, And Information-Entitled
Marketing Daily, Jennie Purtell - Monday, October 28, 2013
Just because most people are time-starved doesn't mean they aren't shopping. T ...
- Mobile TV Content To Be Included In Traditional TV Measurement
MediaDailyNews, Wayne Friedman - Monday, October 28, 2013
Nielsen reports that software will be available in November that will enab ...
- Target Introducing Digitally Driven Holiday Campaign
Marketing Daily, Sarah Mahoney - Thursday, October 24, 2013
The hashtag-driven campaign theme is #MyKindOfHoliday, and in addition to TV, t ...
- Dunkin' Starts Rolling Out Enhanced Loyalty Program
Marketing Daily, Karlene Lukovitz - Friday, October 25, 2013
"We can target specific behaviors, and incentivize members to try new Dunki ...
- Media Industry To Outpace Stock Market, Cable Most Profitable
MediaDailyNews, Wayne Friedman - Thursday, October 24, 2013
For the first time in five years, the media and entertainment indust ...
- Kogan to SVP, Digital For Participant Media
Online Media Daily, Fern Siegel - Wednesday, October 23, 2013
Participant Media promoted Karina Kogan to senior vice president, digital for Participa ...
- Toyota Taps Aziatix For Corolla
Marketing Daily, Karl Greenberg - Wednesday, October 23, 2013
The effort, handled by Toyota's Asian-American AOR interTrend, features the trio's fir ...
- As Internet Takes Holiday Lead, Stores Go On Offense
Marketing Daily, Sarah Mahoney - Wednesday, October 23, 2013
A new survey from Deloitte shows that for the first time, Americ ...
- People Seek Deals; Dealers Should Seek Consumers
Marketing Daily, Karl Greenberg - Wednesday, October 23, 2013
The automaker's Web-based digital marketing services channel -- a joint venture wi ...
- Fleming Tapped As VP, Midwest Sales For AdLarge
MediaDailyNews, Fern Siegel - Wednesday, October 23, 2013
AdLarge Media, a sales rep covering radio, mobile and digital, has hir ...
- Toys R Us Unrolls #WishinAccomplished For Holiday
Marketing Daily, Sarah Mahoney - Tuesday, October 22, 2013
The TV spots star a busload of kids -- almost 100, select ...
- Hyper-Collaboration
MAD, Adam Owett - Tuesday, October 22, 2013
Or, How The Music Business Taught Me That The Art Director/Copywriter Mod ...
- For Shopper Marketing, Content Is King
Marketing Daily, Sarah Mahoney - Monday, October 21, 2013
Not only has it been the most important initiative in the pa ...
- New York State Extends 'Get Outta Town'
Marketing Daily, Karl Greenberg - Monday, October 21, 2013
A new deal between the governor's office and the Metropolitan Transportation Authori ...
- Nesquik Teams With Boys & Girls Clubs
Marketing Daily, Karlene Lukovitz - Tuesday, October 22, 2013
The programs, which reinforce the importance of kids engaging in fun, physic ...
- Gannett TV Revs Sink 15%, Digital Up
MediaDailyNews, Wayne Friedman - Monday, October 21, 2013
Gannett Co.'s television revenue took a tumble in the third quarter d ...
- Clear Channel Names Spengler Head of Content Marketing
MediaDailyNews, Erik Sass - Monday, October 21, 2013
Clear Channel Media and Entertainment, previously known as Clear Channel Radio, ...
- Adland Execs Love Competition!
Mediapsssst, Richard Whitman - Tuesday, October 22, 2013
Or so they say every time a new competitor pops up. They' ...
- CVS Unveils Personalized Circulars
MediaDailyNews, Erik Sass - Thursday, October 17, 2013
CVS/pharmacy is giving that venerable but perhaps a bit tired marketing chann ...
- Saying "Stuff Is Dead" Is Dead
MAD, Tim Leake - Thursday, October 17, 2013
At least it ought to be. Let's get comfortable with change, n ...