- MasterCard Brings #PricelessNewYear To Times Square
Marketing Daily, Tanya Gazdik - Sunday, December 29, 2013
MasterCard is launching its largest digital and social campaign ever, focused ...
- Yet Another Screed (Yawn) About Flawed Agency Model
Mediapsssst, Richard Whitman - Monday, December 30, 2013
The solution? Don't be an ad agency. Also, ever wondered about t ...
- Amazon Claims Holiday Victory
Marketing Daily, Sarah Mahoney - Thursday, December 26, 2013
The online retail giant, which is typically stingy with the numbers ...
- Holiday Cheer: Major Uptick In Mobile Sales, Traffic
Online Media Daily, Gavin O'Malley - Thursday, December 26, 2013
What did Santa bring online retailers, this Christmas? They must have be ...
- Kindle Helps Amazon Power Successful Holiday Season
Online Media Daily, Mark Walsh - Thursday, December 26, 2013
Amazon on Thursday said it had its best holiday season ever, power ...
- Kia K900 Effort Says Car, Not Heritage, Makes Luxury
Marketing Daily, Karl Greenberg - Monday, December 23, 2013
The effort for the rear-wheel-drive sedan, which was unveiled at the L ...
- Online Revs Hit $10 Billion For Q3
Online Media Daily, Laurie Sullivan - Monday, December 23, 2013
U.S. Internet advertising revenue rose 15% to $10.69 billion in Q3 20 ...
- The New Era Of Data-Driven Video Ad Creative
Marketing Daily, Oren Harnevo - Monday, December 23, 2013
As video moves beyond TV and has become an essential tool ...
- Buick Blackout Means 'Turn Off Your Screen'
Marketing Daily, Karl Greenberg - Friday, December 20, 2013
The General Motors division is going to execute a social media blacko ...
- E! Launches Social Scavenger Hunt For New Show
Marketing Daily, Aaron Baar - Monday, December 23, 2013
In advance of the premiere of E! Network's newest show, "#RichKids ...
- New Ads Launch Nissan Rogue In Strong Market
Marketing Daily, Karl Greenberg - Friday, December 20, 2013
The guy who helmed "The Italian Job" movie, which features Mini Coope ...
- Cable TV, Digital Record Biggest Media Spend
MediaDailyNews, Wayne Friedman - Friday, December 20, 2013
November witnessed a 4% hike in overall media spending -- with cab ...
- M-GO Inks Licensing Deal With Disney
MediaDailyNews, Fern Siegel - Friday, December 20, 2013
The new digital movies and TV streaming service M-GO has signed ...
- Clorox, Tide Clean Up In Home Care Brand Rankings
Online Media Daily, Mark Walsh - Friday, December 20, 2013
A new study suggests that brands in the $24 billion-a-year industry cou ...
- E-retailers Promo E-Mails Push Free Shipping and Dollars Off
Research Brief, Jack Loechner - Monday, December 23, 2013
According to an analysis of data Internet Retailer collected on the t ...
- 5 Ways To Reach Digital Moms In 2014
Engage:Moms, Katie Petrillo - Friday, December 20, 2013
Moms rely on technology more than the average American. Not only a ...
- Facebook Becomes No. 2 Digital Ad Seller, Google Still Reigns
Online Media Daily, Mark Walsh - Thursday, December 19, 2013
Fueled by its push into mobile advertising, Facebook this year will accou ...
- Predictions For 2014
Online Media Daily Europe, Andy Oakes - Friday, December 20, 2013
2013 has been a pretty interesting year for the digital media worl ...
- Isobar Unifies Branding Worldwide
MAD, Steve McClellan - Thursday, December 19, 2013
For years, many of the agency's regional units had compound monikers ...
- Yieldex Ends 2013 With 1.5 Trillion Impressions
Online Media Daily, Fern Siegel - Wednesday, December 18, 2013
Yieldex, a provider of inventory and revenue management solutions for digital publisher ...
- Cookies, Privacy And Mega-Monopolies (And Avoiding The 'Dark Ages' Again): Real-Time With Neustar's Dave Helmreich
RTBlog, Tyler Loechner - Thursday, December 19, 2013
Dave Helmreich, Neustar's vice president of media and advertising, thinks some priva ...
- Target Plays With Pinterest's Pull
Marketing Daily, Sarah Mahoney - Tuesday, December 17, 2013
Its digital team pulled the site together in just a few week ...
- TV, Digital Video Ad Dollars Rise, Hit $66 Billion For '13
MediaDailyNews, Wayne Friedman - Tuesday, December 17, 2013
Television advertising dollars will continue to steadily rise in the coming year ...
- WCG Names Cohen Managing Director, Tech Practice
Online Media Daily, Fern Siegel - Tuesday, December 17, 2013
Adam Cohen has joined WCG as managing director for its technology pract ...
- Meredith Digital Inventory Runs Exclusively On Tremor Video
Online Media Daily, Gavin O'Malley - Tuesday, December 17, 2013
Ending the year on a high note, Tremor Video has been nam ...
- Inventory Discovery Is The Key To 'Programmatic Waste' Management
Programmatic Insider, Joshua Koran - Wednesday, December 18, 2013
The "new" programmatic direct transaction model follows the same pricing mechanism ...
- 'Tis The Season: Gift Givers Most Expensive Audience To Target On Digital Exchanges
Real-Time Daily, Tyler Loechner - Wednesday, December 18, 2013
It's no secret that marketers spend more in the months leading ...
- Real-Time With Vistar's Jeremy Ozen On Why Place-Based Is Ready For Programmatic
RTBlog, Tyler Loechner - Wednesday, December 18, 2013
Last week I posted an article exploring programmatic's place in place-based medi ...
- IDC Predicts Changing CMO Role
SearchBlog, Laurie Sullivan - Wednesday, December 18, 2013
Marketers will transform marketing departments from cost centers to revenue-generating business uni ...
- Streams Supplanting Digital Downloads
Around the Net In Online Marketing, Gavin O'Malley - Monday, December 16, 2013
It’s too early for an obituary, but Billboard.com believes the digital download&rsquo ...