- Brands Refine 'Plays' On Game Day
Marketing Daily, Deborah Hanamura - Friday, January 31, 2014
Marketers have used data to tailor campaigns for years, and the n ...
- Macroeconomics And The Digital Space
Marketing Daily, Jeff Hirsch - Friday, January 31, 2014
Recalling eighth-grade civics may not be the most exciting thing in t ...
- Wienerschnitzel's Retro Campaign Puts On The Dog
Marketing Daily, Karlene Lukovitz - Thursday, January 30, 2014
Wienerschnitzel, which bills itself as the world's largest hot dog chain, h ...
- Kia's Matrix Ad Aims To Show Mirage Of Luxury Ideas
Marketing Daily, Karl Greenberg - Thursday, January 30, 2014
Michael Sprague, Kia Motor America's head of marketing and communications, says th ...
- What $4M, Cost Of 30-Second Super Bowl Ad, Could Buy On Social Media
Social Media & Marketing Daily, Tyler Loechner - Friday, January 31, 2014
What could $4 million buy an advertiser this year? It could ha ...
- Demand Media Shifts Focus To Programmatic, Eliminates Direct Sales Team
Around the Net in Real-Time, Tyler Loechner - Wednesday, January 29, 2014
Adweek has reported that Demand Media, a digital content company, has eliminat ...
- DigitasLBi Realigns Its Media-Focused Executive Ranks
MAD, Steve McClellan - Wednesday, January 29, 2014
In the wake of sharp growth the agency has created four n ...
- FordDirect Says Digital, Mobile Move Metal
Marketing Daily, Karl Greenberg - Wednesday, January 29, 2014
The Automotive Digital Advertising Survey, which FordDirect says tracks how digital advertisi ...
- Exchanges Kicking Fraud To The Curb, Still Lag Behind In Viewability
Real-Time Daily, Tyler Loechner - Wednesday, January 29, 2014
Ad fraud is a major concern for digital advertisers -- with n ...
- Publicis Groupe's VivaKi Taps Beringer To Run Its AOD Unit
MAD, Steve McClellan - Tuesday, January 28, 2014
He's moving from the holding company's Digital Technologies Division and will ho ...
- GMC Takes Sierra To Broadway, Beyond For Bowl
Marketing Daily, Karl Greenberg - Tuesday, January 28, 2014
General Motors' GMC truck brand may not be advertising in the Sup ...
- NCM Unveils Digital Turbo, CNN Measures Out-of-Home
MediaDailyNews, Erik Sass - Tuesday, January 28, 2014
Cinema advertiser NCM Media Networks unveiled a new, faster system for bringi ...
- Longform Journalism's Next Step: The Story Becomes Publishing Unit?
Around the Net In Media, Phyllis Fine - Tuesday, January 28, 2014
"The world needs a new way of publishing and distributing longform journalism ...
- Rejuve E-Cig Maker Selects USIM For Media
MAD, Steve McClellan - Monday, January 27, 2014
Rejuve, the electronic cigarette brand, has selected U.S. International Media as i ...
- Rosetta Taps Kang From Digital Kitchen
MAD, Larissa Faw - Monday, January 27, 2014
Publicis Groupe-owned Rosetta continues to beef up its leadership team under T ...
- Pop Secret Pops Digital Kernels To Gain Buzz
Mobile Marketing Daily, Mark Walsh - Monday, January 27, 2014
Unable to compete with Orville Redenbacher in TV advertising, Diamond Foods bra ...
- Vox Media Scores Ezra Klein
Around the Net In Media, Gavin O'Malley - Monday, January 27, 2014
Representing a real coup for Vox Media, the publisher of SB Nati ...
- BMW Lays Out Dealership Plan At NADA
Marketing Daily, Karl Greenberg - Saturday, January 25, 2014
Ludwig Willisch, president and CEO for BMW North America, laid out t ...
- PGA Tour, SendtoNews Ink Digital Video Deal
MediaDailyNews, Erik Sass - Friday, January 24, 2014
The PGA Tour has signed an exclusive multiyear agreement with digital spor ...
- Smarter Targeting Delivers Stronger Game Advertising
Mobile Marketing Daily, Oscar Diele - Monday, January 27, 2014
Because game publishers are so passionate about keeping consumers engaged and keepi ...
- No Matter How You Cut It, Use Wisconsin Cheese
MAD, Larissa Faw - Thursday, January 23, 2014
At least that's what the state's dairy producers want. They're launching ...
- Toyota TeenDrive365 Looks At Parental Units
Marketing Daily, Karl Greenberg - Thursday, January 23, 2014
Toyota is running two digital series with a teen safety message ...
- Up Close And Social: Adobe To Spotlight Emerging Artists
MAD, Larissa Faw - Wednesday, January 22, 2014
A social campaign, "The New Creatives Are Here," from Adobe ad sh ...
- Lacoste Launches First TV Ad Campaign
Marketing Daily, Sarah Mahoney - Wednesday, January 22, 2014
The effort, from BETC Paris, also includes a print and outdoor componen ...
- Why Agencies Are Like Baseball Managers (And Should Get Used to It)
Mediapsssst, Richard Whitman - Wednesday, January 22, 2014
When the chips are down, brands need a scapegoat -- and agenci ...
- Check Yourself: DoubleVerify's New Fraud-Free Viewability Measurement
Real-Time Daily, Tyler Loechner - Wednesday, January 22, 2014
DoubleVerify this week announced the launch of IQ Viewability+, a viewability measureme ...
- Digital Bolt-On: IPG's Lowe Buys Profero
MAD, Steve McClellan - Tuesday, January 21, 2014
Profero, the global digital agency, has been rebranded Lowe Profero and wi ...
- Clear Channel, SmartTray Serve Digital Ads In Flight
MediaDailyNews, Erik Sass - Tuesday, January 21, 2014
With the Federal Aviation Administration loosening rules on the use of portab ...
- Why Is Hill Holliday Chairman Mike Sheehan Leaving the Agency?
Mediapsssst, Richard Whitman - Tuesday, January 21, 2014
Could it be because Sheehan recently took on an ad sales adviso ...
- Digital Revs Hit $8B In 2013, Shadows TV's $150B Gain
Online Video Daily, Gavin O'Malley - Tuesday, January 21, 2014
Last year, how did digital video dollars compare to TV dollars? ...