- WPP Buying Binge Continues
MAD, Steve McClellan - Monday, March 31, 2014
Wunderman, with its second acquisition in a week, has purchased London-based e-commer ...
- Sapient Signs With Boston Red Sox
Marketing Daily, Karl Greenberg - Monday, March 31, 2014
The partnership will launch on opening day at Fenway Park, April ...
- ANA/Forrester Find Only Half Of Marketers Using Programmatic
Real-Time Daily, Tyler Loechner - Monday, March 31, 2014
Despite all the bells and whistles, programmatic buying still has plenty ...
- PubMatic's Goel: Programmatic Opportunities Will Only Grow
Around the Net in Real-Time, Tyler Loechner - Friday, March 28, 2014
Re/code has published an article written by Rajeev Goel, co-founder and C ...
- Feel The Heat: Campfire Joins SapientNitro
MAD, Larissa Faw - Friday, March 28, 2014
It's the second deal that SapientNitro has done for a creative agen ...
- Goal! U.S. Soccer's New Digital Hub
MAD, Larissa Faw - Friday, March 28, 2014
WPP's VML, part of the Y&R Group, has redesigned the organization's digit ...
- Harness The Power of Digital
Research Brief, Jack Loechner - Monday, March 31, 2014
According to Dr. Stuart Pike, Executive Director, Digital Audience Measurement, Nielsen, wh ...
- MEC Names Josh Berman To Lead Digital Product Development
MAD, Larissa Faw - Thursday, March 27, 2014
Previously, Berman was director of brand strategy development at Kontera. Earlier, ...
- CPMs Highest Among TV Broadcast Nets, Online Video Limited
MediaDailyNews, Wayne Friedman - Thursday, March 27, 2014
TV broadcast networks cost-per-thousand viewer prices are still tops among all med ...
- Teva Leverages Bonnaroo For Social Traction
Marketing Daily, Sarah Mahoney - Wednesday, March 26, 2014
"With our Originals line, we target a mindset rather than a demographic ...
- 'Ronald McDonalds' Endorse Taco Bell Breakfast Menu
Marketing Daily, Karlene Lukovitz - Thursday, March 27, 2014
Voiceovers set up the joke with statements like, "You will never gue ...
- 'NYT' Unveils Tiered Plan, Native Ad Product For Mobile
MediaDailyNews, Erik Sass - Wednesday, March 26, 2014
"The New York Times" will introduce two new digital subscription offers ...
- Acura Goes Real-Time For NCAA Basketball
Marketing Daily, Karl Greenberg - Tuesday, March 25, 2014
Acura, which has been for a year changing up marketing forces ...
- H&R Block Rewards Consumers With Cash
Marketing Daily, Tanya Gazdik - Wednesday, March 26, 2014
"The reaction has been incredible," Christina Lively, H&R Block director of bra ...
- Panasonic UK Launches Campaign Beating Up On DSLR Cameras
Out to Launch, Amy Corr - Wednesday, March 26, 2014
Panasonic UK launched a digital campaign that's helpful for consumers looking ...
- Future's Future Focused On Single Digital and Central Ad Team
Around the Net In MAD London, Sean Hargrave - Tuesday, March 25, 2014
T3 publisher, Future, is combining its central and digital advertising teams in ...
- WPP's Cyber Monday
MAD, Steve McClellan - Monday, March 24, 2014
The holding company through various subsidiaries bought two digital companies today, includi ...
- That Giant Sucking Sound Was The Olympics, Tapped Madison Avenue Out
MAD, Joe Mandese - Tuesday, March 25, 2014
In what may be the first empirical view of the so-called "Olymp ...
- TaylorMade Guarantees Distance Or Your Money Back
Marketing Daily, Karl Greenberg - Monday, March 24, 2014
The effort is backed by a new TV spot, "Trust," via Zambez ...
- Buzzfeed Beds Whisper -- Let The Rumors Fly!
Around the Net In Social Media & Marketing, Gavin O'Malley - Monday, March 24, 2014
Buzzfeed is partnering with Whisper -- an anonymous social network that h ...
- Apple's Rumored Smartwatch Could Add $50 Per Share
Around the Net in Video, P.J. Bednarski - Monday, March 24, 2014
If Apple is able to persuade around 25% of its iPhone buye ...
- Sub Rosa Develops First Brand Campaign For Color Expert Pantone
MAD, Larissa Faw - Friday, March 21, 2014
Titled "Make It Brilliant," it's the first ever brand campaign to conv ...
- Pure Leaf, Food & Wine Support Local Food Movement
Marketing Daily, Karlene Lukovitz - Monday, March 24, 2014
Through July, Pure Leaf will be the exclusive sponsor of the Gr ...
- Lincoln Motor Launches 'The Journey' Project
Marketing Daily, Karl Greenberg - Monday, March 24, 2014
The effort comprises seven video documentaries and behind-the-scenes images at www.now.lincoln.com. T ...
- WEEI's Jason Wolfe Joins Glenn Ordway's Online Sports Radio Venture
Around the Net In MAD Boston, Val Brickates Kennedy - Friday, March 21, 2014
Former WEEI programming director Jason Wolfe has joined Glenn Ordway's new onli ...
- Digital Gurus Really Do Hide Behind Their Awesomeness
Around the Net In MAD London, Sean Hargrave - Friday, March 21, 2014
It isn't just you -- it really isn't. Digital gurus really a ...
- "Meet The Press" Digs Into Digital
Around the Net In Social Media & Marketing, Gavin O'Malley - Friday, March 21, 2014
Digital investments are critical to turning “Meet the Press” in what N ...
- AT&T NCAA Tourney To Tout Network
Marketing Daily, Aaron Baar - Thursday, March 20, 2014
AT&T is taking advantage of its status as an NCAA partner (a ...
- Through The Rose-Colored Google Glass
Marketing Daily, Karl Greenberg - Friday, March 21, 2014
What we have today is an inversion, in more pretentious, Quixotic term ...
- IAB Releases Primer On In-Image Ads
MediaDailyNews, Mark Walsh - Thursday, March 20, 2014
In-image ads -- units overlaid on relevant editorial images on Web sit ...