- Omnicom's Organic Awarded Digital AOR Duties For Foster Farms
MAD, Steve McClellan - Friday, May 30, 2014
Timed to coincide with the client's 75th anniversary, a new campaign develop ...
- Aaron's Ramps Up Store Redesign, New Ads
Marketing Daily, Karl Greenberg - Friday, May 30, 2014
Lease-to-own home goods retailer Aaron's is touting its payment options for poor-cred ...
- Busy Philipps Wants To Help You Spend A Night In A Tree
MAD, Larissa Faw - Thursday, May 29, 2014
Actress Philipps has signed on to help Banana Boat promote new sunscre ...
- Google's Universal Analytics Could Pose Problems For Client CRM Tracking
MAD, Roger Finch - Thursday, May 29, 2014
Google is putting a new operating standard in place for Google Analytic ...
- Boost Mobile Launches 'Spokesbattle'
Marketing Daily, Aaron Baar - Thursday, May 29, 2014
"Boost wants to be top of mind with consumers, and this wi ...
- Hispanic On Demand Unveils Digital Ad Platform
MediaDailyNews, Erik Sass - Thursday, May 29, 2014
More marketers are focusing on the U.S. Hispanic market, while Hispanic audienc ...
- Propel Marketing Expands Digital Services, Dives Deeper Into Mobile
Bay State Blog, Val Brickates Kennedy - Thursday, May 29, 2014
Quincy, Mass.-based Propel Marketing, one of the area's fastest-growing marketing firms, ...
- 'WaPo' Attracts 100+ Newspapers To Digital Partner Program
MediaDailyNews, Erik Sass - Wednesday, May 28, 2014
Around 100 newspapers across the U.S. will participate in The Washington Post ...
- Eleven, Dignity Health Team Up for Random Acts Of 'Vineness'
MAD, Larissa Faw - Tuesday, May 27, 2014
The "Kind Vine" campaign works by enlisting Vine celebs to spread rand ...
- Canon Tells Consumers To 'Bring It'
Marketing Daily, Aaron Baar - Tuesday, May 27, 2014
"It's time for us to take advantage of the marketplace. We ne ...
- This Agency Takes 45 Days to Send A Tweet!
Mediapsssst, Richard Whitman - Tuesday, May 27, 2014
According to Business Insider, New York-Based Huge is the slowest social med ...
- Annapolis Amplifies Impact Through Partnerships
Marketing Daily, Karlene Lukovitz - Monday, May 26, 2014
That's the thinking behind a notable new partnership initiative spearheaded by t ...
- Malibu Launches Summer Campaign, OneRepublic Tour
Marketing Daily, Karlene Lukovitz - Thursday, May 22, 2014
Digital marketing efforts are running on Vevo and Live Nation, among oth ...
- Sapporo Launches First U.S. TV Campaign
Marketing Daily, Tanya Gazdik - Friday, May 23, 2014
Sapporo beer is launching a $2 million integrated campaign which includes t ...
- Cross-Screen Users Are All Over The Place
Research Brief, Jack Loechner - Friday, May 23, 2014
According to comScore and Millennial Media, in a new Cross-Screen study ...
- Havas Acquires UK Digital Shop Work Club
MAD, Steve McClellan - Wednesday, May 21, 2014
The UK digital agency, which has social and mobile expertise and oth ...
- New Belgium Plays Up Bike Connection
Marketing Daily, Tanya Gazdik - Wednesday, May 21, 2014
"I met the Chopaderos (outlaw bike club) at the San Diego To ...
- HanesBrands 'Elevates' User Experience, Visual Design For D-To-C Business
MAD, Steve McClellan - Tuesday, May 20, 2014
Elevate Studios has been selected as the company's digital agency of reco ...
- Essence Promotes Christian Juhl To Global CEO
MAD, Steve McClellan - Tuesday, May 20, 2014
Independent digital shop Essence has promoted Christian Juhl to Global CEO. Juh ...
- Samsung Has No Trouble With The Curve
Marketing Daily, Aaron Baar - Tuesday, May 20, 2014
"Most consumers think, 'I'm good with what I have,'" Peggy Ang, vi ...
- Nearly $18B In Digital Ad Budgets Forecast To Be Earmarked For Mobile
Mobile Marketing Daily, Mark Walsh - Tuesday, May 20, 2014
Just over one-third of the $50 billion in projected U.S. digital ...
- Marketing Management Needs Strategy, Insight, Analytics and Innovation
Research Brief, Jack Loechner - Wednesday, May 21, 2014
According to a Spencer Stuart survey of more than 160 senior marketi ...
- 'National Journal' Eliminates Public Comments For Most Stories
Around the Net In Media, Phyllis Fine - Monday, May 19, 2014
Political publication National Journal is eliminating comments sections for most of i ...
- For Brands, Apps Are A Big Bust
Marketing Daily, Sarah Mahoney - Monday, May 19, 2014
"If you look at it with a glass-half-full perspective, it's worth noti ...
- Saatchi Launches Digital Training Program
MAD, Larissa Faw - Sunday, May 18, 2014
There is a knowledge gap within the digital advertising industry. Among t ...
- Farmland Launches Bacon Club, Campaign
Marketing Daily, Karlene Lukovitz - Friday, May 16, 2014
The site also features several videos created as part of a ne ...
- CBS News Plans 24-Hour Digital Network
MediaDailyNews, Wayne Friedman - Friday, May 16, 2014
Looking to extend CBS News assets more into the digital media ag ...
- Radio Revenues Flat in First Quarter, But Digital Rose 16%
MediaDailyNews, Erik Sass - Friday, May 16, 2014
Total radio advertising revenues remained flat in the first quarter compared wi ...
- Essence Responds To Ad Tech With Appointment Of First Director Of Programmatic
RTBlog, Tyler Loechner - Monday, May 19, 2014
In a move that is indicative of the larger trend of agenci ...
- The Digital 'Times' Are A-Changin'
Around the Net in Mobile, Gavin O'Malley - Friday, May 16, 2014
Media types are still digesting an internal “Innovation” report from The N ...