- Mad Men or Mad Math: The Decline and Rebirth of Online Advertising
MAD, Satish Polisetti - Thursday, July 31, 2014
Currently, online ads are defined primarily by size and dimensions -- wi ...
- New-Car Drivers Get To Traditional Media Through Digital
Marketing Daily, Karl Greenberg - Wednesday, July 30, 2014
American new-car owners are still with traditional media, but what they a ...
- Nielsen Revs Up 15%, Stronger Demand For Digital
MediaDailyNews, Wayne Friedman - Tuesday, July 29, 2014
Nielsen took in healthy second-quarter revenues, largely due to its acquisitions, includi ...
- NYTCO Revenues Slip On Print Declines
MediaDailyNews, Erik Sass - Tuesday, July 29, 2014
Continuing declines in The New York Times Co. legacy print advertising reven ...
- Meet Purple Cloud Messaging Technology To Bridge Search, Physical Stores
SearchBlog, Laurie Sullivan - Wednesday, July 30, 2014
Purple Cloud, a mobile communications platform, uses several types of technology ...
- Historic Royal Palaces To 'Get Smarter' With Digital
Around the Net In MAD London, Sean Hargrave - Tuesday, July 29, 2014
Historic Royal Palaces (HRP) has hired its first digital boss as ...
- Social Recruiting (And Advertising) Game Is Changing
Engage:Boomers, Ted Gilvar - Tuesday, July 29, 2014
In a world that's seemingly entirely online, it has to hurt ...
- Haven Returns To iCrossing As Chief Strategy Officer
MAD, Mark Walsh - Monday, July 28, 2014
Former iCrossing executive Brian Haven has returned to the digital agency ...
- Digital Ad Revenues Rather Than Paywall Will Drive Digital Growth For Trinity Mirror
MAD London, Sean Hargrave - Tuesday, July 29, 2014
Trinity Mirror released results for the first half of 2014 which show ...
- MRM//McCann Lands AOR Assignment From Cisco Systems
MAD, Steve McClellan - Friday, July 25, 2014
The assignment is being led globally from MRM//McCann's Salt Lake City offic ...
- Harman, kbs+ Tackle Sound Degradation In The Digital Age
MAD, Larissa Faw - Friday, July 25, 2014
The audio brand and its agency of record kbs+ are launching ...
- Legacy Media Helps SMBs Online
Around the Net In Media, Gavin O'Malley - Friday, July 25, 2014
For small and medium sized businesses (SMBs), to sustain themselves in a&nbs ...
- Mag Bag: 'Golf World' Print Edition Closes, But Ups Digital Frequency
MediaDailyNews, Erik Sass - Thursday, July 24, 2014
Conde Nast will shutter the print version of "Golf World," but contin ...
- Madison Avenue Puts Brakes On Ad Spending, Contracts 1% In Q2
MediaDailyNews, Joe Mandese - Thursday, July 24, 2014
Data from what is the best composite view yet of Madison Avenue ...
- To Regulate Or Not To Regulate, That Is The Programmatic Question
RTBlog, Tyler Loechner - Thursday, July 24, 2014
The afternoon panel at OMMA RTB in LA tackled perhaps the mo ...
- Dentsu Aegis Network Leader: Content Still King
Around the Net In OMD Europe, Tanya Gazdik - Thursday, July 24, 2014
He is one of the most powerful ad executives in the worl ...
- BBDO Atlanta Turns Its Attention Toward Digital, Away From TV
Around the Net in Video, P.J. Bednarski - Thursday, July 24, 2014
BBDO Atlanta is shifting its focus toward content production and analytics a ...
- TV Media + Mobile Video = One-Two Punch!
Marketing: Entertainment, Will Kassoy - Thursday, July 24, 2014
Leveraging the second screen to maximiz your TV ad buy and deliv ...
- WideOrbit Gets Serious About Programmatic, Buys Ad Tech Provider Admeta
Real-Time Daily, Tyler Loechner - Wednesday, July 23, 2014
WideOrbit, an ad management software firm, on Wednesday announced it has acquir ...
- Strategic Priorities For Digitizing Business
Research Brief, Jack Loechner - Thursday, July 24, 2014
Executives say their CEOs are more involved in digital efforts than ev ...
- Are Consumers Ready For Digital Tattoos?
Around the Net in Mobile, Gavin O'Malley - Wednesday, July 23, 2014
Late April Fools’ joke, or an extreme example of how “connected” o ...
- Omnicom Posts Best Organic Growth In Almost 3 Years
MAD, Steve McClellan - Tuesday, July 22, 2014
The company reported second-quarter organic revenue growth of 5.8%. The comparable figu ...
- Adrenaline Agency Restructured
MAD, Larissa Faw - Tuesday, July 22, 2014
The new Adrenaline will expand from 16 to 65 staffers located ...
- GE Launches Digital Campaign Highlighting Advances In Technology
Out to Launch, Amy Corr - Wednesday, July 23, 2014
GE launched a series of documentary-style videos that highlight how advances ...
- Epic Used Car Ad Brings Attention to Australian Digital Agency
Mediapsssst, Richard Whitman - Monday, July 21, 2014
Jumping aboard the whole used car ad trendlet, Australian ad man Dav ...
- Rosetta Stone Campaign Makes 'Small' The Big Story
Marketing Daily, Karl Greenberg - Friday, July 18, 2014
Rosetta Stone's new, integrated campaign is a big departure from anything t ...
- Nestle Gets Exotic With Sparkling Water
Marketing Daily, Aaron Baar - Friday, July 18, 2014
Nestle is always looking to help people make healthier choices," Matt Gorma ...
- Scion Spreads Fear With Kirk Hammett At Comic Con
Marketing Daily, Karl Greenberg - Friday, July 18, 2014
Exit light, enter night, take my hand...off to never-never land. Yes, Sci ...
- Domino's Branding More Than Pizza
SearchBlog, Laurie Sullivan - Monday, July 21, 2014
Domino's worked with advertising agency Crispin Porter + Bogusky (CPB) to redesi ...
- Toyota Goes Totally Social For Sienna
Marketing Daily, Karl Greenberg - Thursday, July 17, 2014
The social video, featuring the Sienna SE and a pair of sup ...