- Publicis-Criteo Deal Rumors Surface
Around the Net In MediaPost's Agency News, Staff Report - Friday, August 29, 2014
Speculation surfaced in French newspaper reports Friday that Publicis Groupe is ...
- Publicis Groupe Restructures Level Studios; Appoints Dan Connolly As President
MAD, Larissa Faw - Friday, August 29, 2014
The agency has been separated from Rosetta and is now a stand-alo ...
- GumGum Names Rosner CRO
MediaDailyNews, Erik Sass - Friday, August 29, 2014
GumGum, which specializes in digital in-image advertising, has named digital media veter ...
- White House Names New "Piracy Czar"
Around the Net In Media, Gavin O'Malley - Friday, August 29, 2014
The Obama administration just named Danny Marti as its new “piracy czar,&rdqu ...
- Razorfish Appoints Deb Boyda Central Region President
MAD, Steve McClellan - Thursday, August 28, 2014
The agency veteran and former spirits marketer will manage the Austin a ...
- For Ck one, Snapchat, Tumblr Key To Gen Y Hearts
Marketing Daily, Sarah Mahoney - Wednesday, August 27, 2014
The Ck one brand -- which celebrates its 20th anniversary this ye ...
- Bauer Unveils Digital Media Group
MediaDailyNews, Erik Sass - Wednesday, August 27, 2014
Celebrity weekly publisher Bauer Media U.S. has created a new division focus ...
- Future Plc Launches 'Global Programmatic Exchange' With Rubicon
Real-Time Daily, Tyler Loechner - Wednesday, August 27, 2014
Future plc., a London-based media corporation, has tapped Rubicon Project to laun ...
- Real-Time With Live Nation's Finnegan, Levine On Entering Programmatic Marketplace
RTBlog, Tyler Loechner - Thursday, August 28, 2014
Live Nation, a live events promotion company, this week announced the appointme ...
- GroupM Acquires France's Keyade
MAD, Steve McClellan - Tuesday, August 26, 2014
The acquired company's attribution software will be integrated within the data, tool ...
- New Boy Scouts of America Campaign Designed To Reverse Sagging Enrollment
MAD, Larissa Faw - Tuesday, August 26, 2014
BSA's new "Build An Adventure" campaign features a series of short vide ...
- Puma Adds New Channels To Its 'Forever Faster' Campaign
MAD, Larissa Faw - Tuesday, August 26, 2014
The digital portion of the campaign-created by DigitasLBi-is kicking off now. Vide ...
- For Emmys, Social TV Is Growing Up
Marketing Daily, Sarah Mahoney - Tuesday, August 26, 2014
L'Oreal Paris used the night to carve out new digital territory f ...
- Millward Brown Acquires InsightExpress To Bolster Digital Measurement
MediaDailyNews, Laurie Sullivan - Tuesday, August 26, 2014
Millward Brown announced Tuesday the acquisition of InsightExpress, which focuses on med ...
- Experts Urge CPGs To Implement Digital Game Plan
Marketing Daily, Karlene Lukovitz - Tuesday, August 26, 2014
Digital's current 1% penetration of the overall U.S. CPG market will like ...
- Vehicle Initial Quality Means Digital Happiness
Marketing: Automotive, Karl Greenberg - Tuesday, August 26, 2014
What is happening with initial auto satisfaction? One study, just out, sa ...
- Driver Digital Teams With Judy Travis For Shows, Product Launches
MediaDailyNews, Fern Siegel - Monday, August 25, 2014
Driver Digital, a cross-platform family company, will represent the YouTube star ...
- Despite Recent Slowdown, U.S. Ad Economy Poised To Expand At Fastest Rate In A Decade
MediaDailyNews, Joe Mandese - Tuesday, August 26, 2014
Despite an apparent slowdown in the expansion of the advertising economy ...
- As Advertisers Use DSPs To Buy Social, 'Reach Efficiency' Increases
RTBlog, Tyler Loechner - Tuesday, August 26, 2014
It was 32% cheaper to buy ads on social channels in ...
- Axe Wants You To Kiss For Global Harmony
MAD, Larissa Faw - Friday, August 22, 2014
The Unilever brand has teamed with Tongal for a user-generated contest th ...
- Fanta's Vine-Based Comedy Series Draws Teens
Marketing Daily, Karlene Lukovitz - Sunday, August 24, 2014
The first episode of "Fanta for the Funny," launched Aug. 15, pull ...
- Emmys Become Engagement Event For Samsung TVs
Marketing Daily, Aaron Baar - Saturday, August 23, 2014
Peggy Ang, vice president of marketing communications for Samsung Electronics America, tel ...
- Amid Faltering Sales, Gap Launches 'Dress Normal'
Marketing Daily, Sarah Mahoney - Friday, August 22, 2014
Themed "Dress Normal," the San Francisco-based retailer says the campaign is ...
- PUR Uses Self-Important Water Critic In Major Push
Marketing Daily, Karl Greenberg - Friday, August 22, 2014
There's nothing like an eccentric mascot to help consumers remember a packag ...
- Should Brands Sell On Facebook?
Marketing Daily, Shane Atchison - Monday, August 25, 2014
I do believe you can intelligently approach selling on Facebook and Twitte ...
- Clif Bar Names BKWLD Digital AOR
MAD, Larissa Faw - Thursday, August 21, 2014
The decision came after a formal review involving at least three oth ...
- McConaughey New Spokesperson For Lincoln Motor
Marketing Daily, Karl Greenberg - Thursday, August 21, 2014
The Academy Award-winning actor will be in TV and digital campaigns, starti ...
- Branded Content And Publication Editorial Trusted Almost Equally By Consumers
Research Brief, Jack Loechner - Friday, August 22, 2014
According to new research from Vibrant Media into the value consumers pla ...
- Geo-conquesting: Reaching Boomers The Hyper-Local Way
Engage:Boomers, Martin Kristiseter - Thursday, August 21, 2014
Location location location. While the saying might have once been a re ...
- Roster Of Shops Develop Virtual Space Needle Visitor Experience
MAD, Larissa Faw - Wednesday, August 20, 2014
The entry point for visitors is the Space Needle Mobile App, whi ...