- AKQA, Hermes Open Up Online Home
MAD, Larissa Faw - Tuesday, September 30, 2014
Developed by creative agency AKQA, LaMaisonDescarres.com is available in 27 countries ...
- Horizon Media Named Media AOR For Readly
MAD, Larissa Faw - Monday, September 29, 2014
This month, Readly, the subscription-based magazine app, launches in the U.S. a ...
- NBCUx Extends Programmatic Digital Ad Sales Tech
MediaDailyNews, Wayne Friedman - Monday, September 29, 2014
With the debut of NBCUx, NBCUniversal says it will now extend t ...
- MPA Axes Ad Pages, Bows Media 360 Report
MediaDailyNews, Erik Sass - Monday, September 29, 2014
The MPA -- The Association of Magazine Media -- is issuing ...
- Magna's Programmatic Forecast Defines Digital Ad Opportunity
Real-Time Daily, Brian Wieser - Tuesday, September 30, 2014
The rise of programmatic buying of media and automation of processes ...
- U.S. Digital Ad Revenues Will Surpass 'All Screen TV' Dollars By 2018
MAD, Steve McClellan - Friday, September 26, 2014
That's according to a forecast by Interpublic's MAGNA Global research unit. ...
- Traditional TV Ad Revs: Still To Grow, Perhaps At Expense Of Digital Platforms
TV Watch, Wayne Friedman - Monday, September 29, 2014
So what if we got it all wrong? Maybe more money th ...
- Rapp Taps Steven Piluso To Launch Its New U.S. Media Practice
MAD, Steve McClellan - Thursday, September 25, 2014
Omnicom's Rapp has hired agency veteran Steven Piluso as head of activati ...
- Integral Launches Tool To Measure Impact Of Viewability Rates
Real-Time Daily, Tyler Loechner - Friday, September 26, 2014
Integral Ad Science on Friday announced the launch of Causal Impact, ...
- Apple Buys Magazine Publishing Platform Prss
Around the Net in Mobile, Gavin O'Malley - Wednesday, September 24, 2014
Apple just bought digital magazine platform maker Prss. The Dutch company’s co ...
- Help People Connect By Disconnecting
MAD, Donnalyn Smith - Tuesday, September 23, 2014
Brands need to rethink their strategies in reaching people, because in t ...
- Publicis Groupe's Level Studios Promotes Deborah Heslip To Partner
MAD, Larissa Faw - Tuesday, September 23, 2014
Heslip's promotion follows the recent appointment of former Partner Dan Connolly ...
- B2B Print Revenue Tumbles, Digital Up
MediaDailyNews, Erik Sass - Tuesday, September 23, 2014
Business-to-business publications' print ad revenues fell 9.9% from $1.87 billion in t ...
- Media Vets Start 'BRaVe' Advisory Firm
MediaDailyNews, Mark Walsh - Tuesday, September 23, 2014
A trio of media and marketing veterans has formed a new fi ...
- Yieldex Integrates With AppNexus For Publisher Analytics
Real-Time Daily, Tyler Loechner - Monday, September 22, 2014
Yieldex, a revenue management software provider, this week announced it has updat ...
- Varick Aims To Use Viewability Measurement In All Campaigns, Partners With Integral
Real-Time Daily, Tyler Loechner - Tuesday, September 23, 2014
Varick Media Management (VMM), the agency trading desk inside MDC Partners, ...
- Marc USA Acquires Results:Digital
MAD, Larissa Faw - Friday, September 19, 2014
The M&A deal bolsters Marc's digital offering and provides an operational ba ...
- Digital Fueling Global Ad Expansion, Traditional Media Continue To Erode
MediaDailyNews, Joe Mandese - Monday, September 22, 2014
Global ad spending is back on a healthy expansion track, and mu ...
- US Largest Digital & Alternative Market As Worldwide A&M Exceeds $1 Trillion
Research Brief, Jack Loechner - Monday, September 22, 2014
According to PQ Media, Global digital & alternative (D&A) media revenues increas ...
- Publishers Need To Rip Up The Rule Book When Deciding On Digital Content Policy
MAD London, Andy Oakes - Friday, September 19, 2014
The publishing world has been tentative at best when deciding on h ...
- Digital Video Views On Rise
MediaDailyNews, Wayne Friedman - Thursday, September 18, 2014
Digital TV-video viewing continues to climb -- but it's still way behi ...
- Forecast Finds Ad Spend On Facebook Exceeds Time Spent
Social Media & Marketing Daily, Mark Walsh - Thursday, September 18, 2014
A new forecast suggests that ad spending on Facebook is outpacing t ...
- Tribune Publishing Partners With Contend For Native Advertising Deal
MediaDailyNews, Larissa Faw - Wednesday, September 17, 2014
Tribune Publishing Company -- whose portfolio includes 10 daily titles, more th ...
- Adaptive Media Launches Video Ad Management Platform
Real-Time Daily, Tyler Loechner - Wednesday, September 17, 2014
Adaptive Media, a supply-side platform (SSP), this week announced the launch ...
- 360i Establishes Its First West Coast Office, In Los Angeles
MAD, Steve McClellan - Tuesday, September 16, 2014
The move follows a growth spurt and demand by clients for t ...
- Media Research Guru McDonough To Leave Nielsen At Year-End, No Succession Announced
MediaDailyNews, Joe Mandese - Wednesday, September 17, 2014
Pat McDonough, a long-time Nielsen executive who was key to the developme ...
- Skoda Gives 18 Feet & Rising Its Digital Brief
Around the Net In MAD London, Sean Hargrave - Tuesday, September 16, 2014
Skoda has handed its digital brief to 18 Feet & Rising aft ...
- Digital Ad Spend Will Surpass TV By 2017
MAD, Steve McClellan - Monday, September 15, 2014
It's happening already in some major ad economies. But while ad executiv ...
- Hoffman To Exit NBC
MediaDailyNews, Wayne Friedman - Monday, September 15, 2014
Longtime senior NBC advertising sales executive Jim Hoffman is departing. The 26-ye ...
- IAB Unveils Anti-Fraud Effort, Forms Working Group
MediaDailyNews, Joe Mandese - Tuesday, September 16, 2014
In an effort to make online advertising a safer place, the Interacti ...