- WPP's MediaCom Wins P&G's $75 Million Digital Media Duties For Latin America
MAD, Steve McClellan - Friday, October 31, 2014
The win is the latest in a string of victories for t ...
- New York Times Plans Programmatic Expansion
Around the Net in Real-Time, Tyler Loechner - Thursday, October 30, 2014
Advertising Age has reported that the New York Times is "building i ...
- When Moms Defer To Digital Dads
Engage:Moms, Donna Sabino - Friday, October 31, 2014
We tend to think of moms as children's first teachers, their guid ...
- A Few Philosophical Observations On The Digital Age
Online Spin, Kaila Colbin - Friday, October 31, 2014
Have you checked in somewhere today? I'm guessing you haven't. Five yea ...
- Yahoo Taps Amazon's Utzschneider For Top Ad Role, Moves Brody To Head Ad Tech
Real-Time Daily, Tyler Loechner - Thursday, October 30, 2014
Yahoo may be a step or two behind Facebook, Google and A ...
- Interest In Marketing Automation Platforms Grows
Real-Time Daily, Tyler Loechner - Thursday, October 30, 2014
Marketing automation has taken off, and a fair number of vendors contin ...
- The Good Old FSIs and Flyers Going Digital
Research Brief, Jack Loechner - Friday, October 31, 2014
According to a new survey by Retale and Placed, looking at t ...
- Programmatic's Tricks And Treats
RTBlog, Tyler Loechner - Friday, October 31, 2014
In the spirit of Halloween, I wanted to do a quick rundo ...
- Industry Vet Ben Ryken Rejoins Level Studios
MAD, Larissa Faw - Wednesday, October 29, 2014
Ryken will become director of business development, a new position at t ...
- 'NYT,' 'Los Angeles Times' Circ Grows, But Regional Papers Tumble
MediaDailyNews, Erik Sass - Tuesday, October 28, 2014
The New York Times' digital subscription strategy helped drive circulation growth ov ...
- WideOrbit Taps Burdick As EVP Of Digital & Programmatic
Real-Time Daily, Tyler Loechner - Tuesday, October 28, 2014
Ad management software firm WideOrbit, which took a serious step into t ...
- Programmatic Publicis: Holding Company Spends October Investing In The New Currencies - Data & Tech
RTBlog, Tyler Loechner - Wednesday, October 29, 2014
Programmatic has spread across devices, with the "arrival" of mobile serving ...
- National Newspapers Will Return To Ad Growth Next Year -- Thanks To Digital
Around the Net In MAD London, Sean Hargrave - Tuesday, October 28, 2014
UK national newspaper advertising revenue will return to growth next year ...
- Zicam Brand Embraces Programmatic, Quadruples Digital Spend
Around the Net in Real-Time, Tyler Loechner - Monday, October 27, 2014
The Wall Street Journal has reported that cold remedy medication brand Zic ...
- WPP's AKQA Successfully Defends Its Audi Digital AOR Assignment
MAD, Steve McClellan - Monday, October 27, 2014
Audi of America has named AKQA digital agency of record after ...
- Digital Disruption: Rethinking The Marketing Model And Routes To Consumer Engagement
Marketing: CPG, Till Dudler - Wednesday, October 29, 2014
Marketing leaders at consumer packaged goods firms are facing fundamental shifts ...
- Conde Nast Taps Santarpia As Chief Digital Officer, Valentino Leads Digital Ad Sales
MediaDailyNews, Gavin O'Malley - Monday, October 27, 2014
As part of a broader restructuring, Joe Simon, chief technology officer ...
- Cross-Device Marketing No Longer Hypothetical: Use Up 59%
RTBlog, Tyler Loechner - Tuesday, October 28, 2014
The notice had been given and the introduction made, and now cross-devi ...
- TouchTunes, Thrillist Launch Cross-Platform Ad Partnership
MediaDailyNews, Larissa Faw - Friday, October 24, 2014
Thrillist Media Group (TMG), the men's digital media company, and TouchTunes, operat ...
- Record Labels Ask Appeals Court To Rule Against Vimeo
Online Media Daily, Wendy Davis - Friday, October 24, 2014
Web services providers like Vimeo aren't protected from copyright liability when use ...
- Publishers Grade Themselves, Industry At 'C' Level For Monetization
RTBlog, Tyler Loechner - Monday, October 27, 2014
Apparently publishers don't think too highly of the digital ad industry's monetizati ...
- Unilever Ups Digital Spend, Which 'Outperforms' Traditional Channels
Around the Net In MAD London, Sean Hargrave - Friday, October 24, 2014
FMCG giant Unilever has upped its digital marketing spend from 17 perce ...
- Daily News Going All Digital Sooner Rather Than Later
Around the Net in Mobile, Gavin O'Malley - Friday, October 24, 2014
The days are numbered for the Daily News -- at least ...
- Team Detroit CCO Says Cadillac Has Been Searching For Its Soul For 20 Years And It's Not Going to Find It In New York
Mediapsssst, Richard Whitman - Thursday, October 23, 2014
That move Cadillac made to New York's SoHo neighborhood in an appare ...
- Wary Of Rivals, Pandora To Boost Marketing
MoBlog, Mark Walsh - Friday, October 24, 2014
Pandora wants to stay atop the charts for online music streaming. ...
- Time As A Currency Is Making Waves
RTBlog, Tyler Loechner - Friday, October 24, 2014
Like a broken clock, digital marketers only get it right some ...
- CBS News Prepping 24-Hour Digital News Channel
Around the Net In Media, Gavin O'Malley - Thursday, October 23, 2014
Not unlike CNN’s CNNgo service, CBS News is reportedly preparing to laun ...
- Rebranding Effort Underway For Alliance Data's Epsilon
MAD, Steve McClellan - Wednesday, October 22, 2014
The company has made several big acquisitions in recent years including la ...
- WPP's Kinetic Adds TouchTunes To Place-Based Ad Network
MediaDailyNews, Erik Sass - Wednesday, October 22, 2014
Digital jukebox operator TouchTunes announced another win with the addition of i ...
- YouTube's TrueView Inventory Goes Programmatic With Pixability
Real-Time Daily, Tyler Loechner - Wednesday, October 22, 2014
Pixability, a programmatic video ad platform, this week announced the self-serve laun ...