- Dentsu's 360i Named Digital AOR For Barilla USA
MAD, Steve McClellan - Friday, November 28, 2014
The agency will oversee the brand's digital and social marketing, including strateg ...
- Omnicom Takes Full Control Of Critical Mass
MAD, Steve McClellan - Wednesday, November 26, 2014
The New York-based holding company acquired 50% of the Calgary-headquartered agency ...
- Rapp Elevates Mike Wells To New Digital Role
MAD, Larissa Faw - Wednesday, November 26, 2014
Wells will be responsible for driving digital integration across Rapp's entire creativ ...
- Not So Sharp: How Online Razor Companies Dropped the Ball
MAD, Shane Atchison - Wednesday, November 26, 2014
I was thrilled this summer when a whole new category of raz ...
- Red Door Interactive Wins Digital AOR For OneRoof Energy
MAD, Larissa Faw - Tuesday, November 25, 2014
Red Door Interactive will provide strategic planning to assist OneRoof Energy's onli ...
- Millennials Have Become Generation Fear
MAD, Bill Bergman - Tuesday, November 25, 2014
Today's students are scared to voice an opinion in class because o ...
- 'NYT' Hires Innovation Editor
MediaDailyNews, Erik Sass - Tuesday, November 25, 2014
The New York Times took another step in its continuing reinvention ...
- Newspapers' Online Audiences Set New Record
MediaDailyNews, Erik Sass - Tuesday, November 25, 2014
October was a record-setting month for newspapers online, with 166 million U. ...
- JetBlue Taps Time Inc. For In-Flight WiFi Content
MediaDailyNews, Erik Sass - Monday, November 24, 2014
Time Inc. is the exclusive magazine launch partner for JetBlue's new Fly- ...
- Sellers Need To Take The Lead On Digital Media Ad Quality
MAD, Brian Wieser - Friday, November 21, 2014
Sellers of inventory are the industry participants who have to take t ...
- Global Media Viewing Up, Mobile Consumption Doubles
MediaDailyNews, Wayne Friedman - Friday, November 21, 2014
Global media consumption rose over six hours per week in 2013 vers ...
- Radio Slips On Weakness in Spot, Network
MediaDailyNews, Erik Sass - Friday, November 21, 2014
The third quarter was another bummer for the radio business, which s ...
- McDonald's Ask Start-Ups To Make Them Digital
Around the Net In MAD London, Sean Hargrave - Friday, November 21, 2014
McDonald's is looking to the technology start-up space to help source soci ...
- Deep Focus Named Digital/Social AOR For 3 Nestle Water Brands
MAD, Steve McClellan - Thursday, November 20, 2014
The agency, part of Engine Group, will also be the digital a ...
- BBH, PlayStation Dance With New Ad Campaign
MAD, Larissa Faw - Thursday, November 20, 2014
Sony is teaming with Bartle Bogle Hegarty (BBH) New York for "Greatne ...
- Marketers Turning Away From RFP/IO Campaigns, Embracing 'Always On' Approach
Real-Time Daily, Tyler Loechner - Thursday, November 20, 2014
Programmatic technologies have changed the way marketers approach digital advertising, and n ...
- Will Facebook Join Streaming Music Brigade?
Social Media & Marketing Daily, Patrick Reynolds - Friday, November 21, 2014
Twitter cozied up to iTunes and SoundCloud. Apple spent $3 billion ...
- Tribune Broadcasting Partners With Taboola For TV Sites, Mobile
MediaDailyNews, Gavin O'Malley - Thursday, November 20, 2014
Tribune Broadcasting entered into an exclusive partnership with the native ad specialis ...
- Digital Ad Spend Poised To Overtake TV Revenue
Video Insider, Daisy Whitney - Thursday, November 20, 2014
Online media ad revenue is on a path to steamroll TV ...
- BBC3 Channel A Chance To Go Digital Only With 'Web Natives'
Around the Net In MAD London, Sean Hargrave - Wednesday, November 19, 2014
The BBC's director of policy has defended the planned closure of BBC ...
- Allstate Goes In-House With Programmatic
Around the Net in Real-Time, Tyler Loechner - Tuesday, November 18, 2014
AdExchanger has reported that insurance provider Allstate will brings its digital media-buyi ...
- Parts Of Nurun Will Form New Network; Remaining Offices Used To Expand Razorfish
MAD, Larissa Faw - Tuesday, November 18, 2014
Razorfish Global is absorbing Nurun's Atlanta office as well as the firm ...
- Mindshare, Possible Form New Content Venture
MAD, Steve McClellan - Tuesday, November 18, 2014
It's called Content+ and it will develop content for the real-time marketi ...
- Rosetta Builds Executive, Operating Teams
MAD, Larissa Faw - Tuesday, November 18, 2014
Eric Healy, Rosetta's newly minted CEO, is quickly reshaping his senior staf ...
- NYC Plans Free WiFi Via Digital Kiosks Carrying Ads
MediaDailyNews, Erik Sass - Tuesday, November 18, 2014
In one of the more ambitious municipal digital access projects ever undertake ...
- PubMatic, Coull Launch Private Marketplace For In-Video Overlays
Real-Time Daily, Tyler Loechner - Tuesday, November 18, 2014
Coull, a UK-based video ad network, on Wednesday announced a partnership wi ...
- Morningstar UK To Test The Programmatic Waters
Real-Time Daily, Tyler Loechner - Tuesday, November 18, 2014
Morningstar, an investment research and management firm, is adopting programmatic sales f ...
- Programmatic's Quest For Quality Fully Reflected In Projections
RTBlog, Tyler Loechner - Wednesday, November 19, 2014
For years now, the digital ad industry has claimed that programmatic ...
- Covario Co-Founder Takes CMO Role At Nintex
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 18, 2014
Russ Mann has joined Bellevue, Wash.-based Nintex, a software workflow automation compan ...
- Publicis Relaunches Nurun Digital Development Arm
Around the Net In MAD London, Sean Hargrave - Tuesday, November 18, 2014
Publicis Worldwide has relaunched Nurun, its digital product service and platform developme ...