- JWT Confirms Launch Of Digital Network Mirum
MAD, Steve McClellan - Friday, January 30, 2015
Digitaria co-founder and CEO Dan Khabie has been appointed global and Nor ...
- Netmining, TVTY Sync Digital Ads With Super Bowl Spots
Real-Time Daily, Tyler Loechner - Friday, January 30, 2015
In a bid to sync Super Bowl ads with digital content, Netminin ...
- Super Bowl Ads Sell Out At $4.5M Per Spot
MediaDailyNews, Wayne Friedman - Thursday, January 29, 2015
In a difficult TV marketplace, NBC says it is now sold o ...
- Dentsu Appoints Horler To New U.S. CEO Post To Focus On Growth
MediaDailyNews, Laurie Sullivan - Thursday, January 29, 2015
Dentsu Aegis Network has promoted Rob Horler to the newly created po ...
- Nickelodeon To Offer Digital Video Service
MediaDailyNews, Wayne Friedman - Thursday, January 29, 2015
Another stand-alone digital video service will be launched by a traditional ...
- Google AdX Leads RTB 'Trust Index' To Begin 2015
RTBlog, Tyler Loechner - Friday, January 30, 2015
In its second edition of the "Global Seller Trust Index" -- a ...
- Jason Trobman Joins Digital Pulp's C-Suite
MAD, Larissa Faw - Tuesday, January 27, 2015
Trobman, an expert in Drupal open-source software, has joined the New York-bas ...
- WWE Digital TV Pays Off
MediaDailyNews, Wayne Friedman - Tuesday, January 27, 2015
One traditional TV-centric brand is seemingly making a nice extension into ...
- Triton, eXelate Bring Digital Audio To Programmatic Campaigns
MediaDailyNews, Erik Sass - Tuesday, January 27, 2015
Digital audio tech firm Triton Digital has partnered with data tech fi ...
- 67% of CPG Companies Recognize Digital Potential; Only 16% Using Effectively
Research Brief, Jack Loechner - Wednesday, January 28, 2015
According to a new study, CPG Sales Leaders Go Multichannel, conducted ...
- Chester Cheetah Gets Sweet On Easter
Marketing Daily, Aaron Baar - Saturday, January 24, 2015
"Across all our brands, we're constantly looking for ways to stretch them ...
- Mirum Management Team Taking Shape
MAD, Steve McClellan - Thursday, January 22, 2015
The management team for J. Walter Thompson's new global digital agency Miru ...
- Commodity Media Is Over: Q&A With Adaptly's Sean O'Neal
Online Media Daily, Charlene Weisler - Thursday, January 22, 2015
Sean O'Neal, president of Adaptly, has been in the advertising technology busine ...
- Razorfish Lands SapientNitro, Ogilvy Executives
MAD, Larissa Faw - Wednesday, January 21, 2015
Ian Sohn is joining Razorfish as senior vice president of client engageme ...
- JWT To Consolidate Digital Brands Worldwide Under New Agency Called Mirum
MAD, Steve McClellan - Wednesday, January 21, 2015
WPP's J. Walter Thompson is consolidating its far-flung digital agency brands, includi ...
- AdLarge Handles Ad Sales For LRN 24-7 Radio Formats
MediaDailyNews, Erik Sass - Wednesday, January 21, 2015
Local Radio Networks is joining forces with AdLarge Media to market round-the-clo ...
- Flipboard Gets Native with Promoted Items
MediaDailyNews, Erik Sass - Wednesday, January 21, 2015
Digital publishing platform Flipboard has a new ad offering, Promoted Items, th ...
- comScore Brings Pre-Bid Data To Programmatic Marketplace
Real-Time Daily, Tyler Loechner - Thursday, January 22, 2015
The quality of inventory has been the Achilles heel of programmatic advertisin ...
- comScore's Inventory Packages Blend Programmatic, Direct
RTBlog, Tyler Loechner - Thursday, January 22, 2015
comScore this morning announced an initiative to bring pre-bid data to t ...
- OTA Releases Guidelines On Privacy Assessment, Best Practices
MediaDailyNews, Laurie Sullivan - Wednesday, January 21, 2015
Dependency on cloud computing, outsourcing requirements and interconnected devices will eventually for ...
- IAB Study: Programmatic Tech, Data Remain Daunting Challenge Marketers Will Overcome
MediaDailyNews, Laurie Sullivan - Tuesday, January 20, 2015
The rise of programmatic advertising has created additional pressure on marketers ...
- Buzzr TV Joins TV Diginet Race
MediaDailyNews, Wayne Friedman - Tuesday, January 20, 2015
Key over-the-air TV real estate has received heightened attention over the pa ...
- Digital Mag Shop Magzter Launches New Subscription Service
Around the Net In Media, Gavin O'Malley - Tuesday, January 20, 2015
Digital magazine shop Magzter is rolling out a new subscription model th ...
- comScore Launches Video Metric Platform
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, January 20, 2015
comScore announced Tuesday the U.S. launch of Video Metrix Multi-Platform to provide deskto ...
- Marriott Tests Providing Netflix, Hulu, Pandora Access To Guests
Around the Net in Video, P.J. Bednarski - Tuesday, January 20, 2015
The hotel chain is experimenting in eight hotels, part of a speci ...
- LAFF Debuts On Katz Broadcasting
MediaDailyNews, Wayne Friedman - Monday, January 19, 2015
A new local TV-based digital network -- LAFF, from Katz Broadcasting ...
- DigitasLBi Upgrades Pitney Bowes Digital User Experience
MAD, Larissa Faw - Friday, January 16, 2015
DigitasLBi developed the strategy and executed the company's new digital look, whi ...
- Digital Technology Is Ruining Childhood
MAD, Larissa Faw - Friday, January 16, 2015
That's according to a new Havas Worldwide study that reports that o ...
- Tom Doctoroff Touts Integrating Traditional, Digital Branding
MediaDailyNews, Maya Abulashvili - Monday, January 19, 2015
In the current environment, as marketers increasingly throw their best efforts in ...
- It's Time To Face Some Advertising Truths
Online Spin, Maarten Albarda - Monday, January 19, 2015
One of the weird dichotomies in today's media world is that markete ...