- The Dangerous Trap Of The Chief Digital Officer: Two Job Concepts, One Title
Marketing Daily, Michael Caccavale - Friday, February 27, 2015
Larry Dignan's response at ZDNet hit the nail on the head, "T ...
- Radio's Local Digital Revenues To Soar In 2015
MediaDailyNews, Erik Sass - Thursday, February 26, 2015
While broadcast advertising revenues may be stagnant, the radio industry's local digit ...
- TV Gets Most Ad Spend; Digital Format Grows Fastest; Print Slips More
Research Brief, Jack Loechner - Friday, February 27, 2015
According to the latest Advertising Forecast from Strategy Analytics, advertising spend ...
- The Science Of 'Do It With Me'
SearchBlog, Laurie Sullivan - Friday, February 27, 2015
The movement to spruce up and expand aging digital media continues. A ...
- How Advertisers Can Lead the Fight Against Digital Piracy
MediaDailyNews, John Montgomery - Thursday, February 26, 2015
For marketers, our brands are our most valuable possessions. Most advertisers wou ...
- Six Signs We're In The Postdigital Age Of Advertising
Online Spin, Tom Goodwin - Thursday, February 26, 2015
One day, advertising will enter a "postdigital age," when the concept a ...
- AdRoll Taps 2 Ex-Googlers To Lead New Japan Office
Real-Time Daily, Tyler Loechner - Wednesday, February 25, 2015
AdRoll, one of the largest retargeting firms in the digital ad industr ...
- Putting Digital At The Heart of Strategy
Marketing: CPG, Seth Moser, Renee V. Sang - Wednesday, February 25, 2015
In recent years, many more CPG companies have adopted cutting-edge digital tacti ...
- AdsWizz Taps Lotame For Data Management
MediaDailyNews, Erik Sass - Tuesday, February 24, 2015
Digital radio advertising technology firm AdsWizz is bolstering its ad-targeting capabilities throu ...
- 2015 Ad Market Gets Off To A Positive Start: January Posts 5% Gain, Due Largely To Digital
MediaDailyNews, Wayne Friedman - Monday, February 23, 2015
Although TV advertising revenue remains weak, the U.S. advertising market recorded overa ...
- All Bots Aren't Created Equal: Battling The Good, The Bad And The Ugly
Mobile Insider, Chevan Nanayakkara - Tuesday, February 24, 2015
At the IAB Leadership Forum, I witnessed something pretty shocking: advertisers a ...
- Radio Slipped in 2014, Digital Growth Slowed
MediaDailyNews, Erik Sass - Friday, February 20, 2015
Total advertising revenues for the radio industry fell 1% from $17.6 billi ...
- Google Agrees To Italy's Data Privacy Checks
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 20, 2015
Those who think a government agency should spot-check Google's privacy practices wi ...
- Linking Digital Engagement To Physical Sale Still Challenging, But Beacons Could Change Everything
Show Daily, Tyler Loechner - Monday, February 23, 2015
It remains difficult for brands to link digital engagement to physical sale ...
- VML Absorbs Sibling Crossmedia; Expands to Mexico City and Buenos Aires
MAD, Steve McClellan - Thursday, February 19, 2015
Founded in 2003, Crossmedia started as an email marketing company and evolv ...
- Twitter: The Vital Digital Intelligence Resource You're Not Using
Marketing: Health, Fard Johnmar - Friday, February 20, 2015
How many hours do you spend keeping up with the latest a ...
- Media Usage Does Not Always Mean Ad-Reach Opportunity
Online Spin, Dave Morgan - Thursday, February 19, 2015
Judged by their actions and words, it seems many industry folks belie ...
- Digital And Traditional Parity Is Due To Digital Growth, Not TV's Imaginary Decline
London Blog, Sean Hargrave - Wednesday, February 18, 2015
As the UK leads the world by hitting an equilibrium between digit ...
- Rocky Mountain Hi-Tech: Digital Shop MJD Expands To Boulder
MAD, Larissa Faw - Monday, February 16, 2015
"What really sealed the Boulder location was the buzzing technology scene a ...
- You Can Go Home Again: T3 Lures Back Executive Jennifer Mollo
MAD, Larissa Faw - Monday, February 16, 2015
In the newly created post of executive director of client relations, Mollo ...
- Fiji Water Launches Its First Television Campaign
Marketing Daily, Karlene Lukovitz - Monday, February 16, 2015
The campaign was developed by FireStation, the in-house ad agency of Stewa ...
- TV Upfront Spend Shifts, Cable Grows Steadily
MediaDailyNews, Wayne Friedman - Tuesday, February 17, 2015
Historical trends for prime-time TV upfront spending continue to ebb. Media Dynamic ...
- Study Says TV Still Leads Digital
Around the Net in Search Marketing, Laurie Sullivan - Monday, February 16, 2015
A fourth-quarter agency survey from media-buying agency Strata found that 53% ...
- It's Digital, Jim - Just Not As We Knew It
London Blog, Sean Hargrave - Monday, February 16, 2015
Native has become the latest channel to be not quite what ...
- Google's Latest Land Grab
MAD, Eric Korsh - Friday, February 20, 2015
Yesterday, news broke of a huge gauntlet that Google has thrown dow ...
- TV Rights Drive WWE Revs, Digital TV On Rise
MediaDailyNews, Wayne Friedman - Friday, February 13, 2015
World Wrestling Entertainment's stock keeps rising -- based on higher-than-expected financial result ...
- Facebook's 'Authentic Name' Policy Faces New Questions
PolicyBlog, Wendy Davis - Monday, February 16, 2015
Writer Salman Rushdie became one of the best-known victims of Facebook's infamo ...
- Time Inc. Revs Sink 7.3%, Digital Ads Up
MediaDailyNews, Erik Sass - Thursday, February 12, 2015
Time Inc.'s first year as an independent company ended on a do ...
- Smaller Cable TV Bundles: Better Sampling, More Viewing?
TV Watch, Wayne Friedman - Friday, February 13, 2015
Might smaller cable TV bundles be a savior for some TV network ...
- Perrier Creates Virtual And In-Store Party Destination
Marketing Daily, Karlene Lukovitz - Wednesday, February 11, 2015
A new campaign for Perrier mineral water features "District Perrier," a par ...