- Toyota Touts Manufacturing With 'Gifony'
Marketing Daily, Karl Greenberg - Tuesday, March 31, 2015
The campaign features 45 GIFs of such processes as the bass-like sou ...
- Flipboard Enables Private Sharing
MediaDailyNews, Erik Sass - Tuesday, March 31, 2015
Digital content platform Flipboard is moving to give users more choices f ...
- Former JWT President and Chief Integration Officer Mike Geiger Joins David&Goliath
Mediapsssst, Richard Whitman - Tuesday, March 31, 2015
David&Goliath has hired Mike Geiger as managing partner, chief digital officer. ...
- Ad Vet Mike Geiger Tapped As Digital Chief For David & Goliath
MAD, Steve McClellan - Monday, March 30, 2015
Previously, Geiger was president, chief integration officer for the North America regi ...
- Chevrolet Puts Camera On Focus Groups To Spotlight Its Cars And SUVs
Marketing Daily, Karl Greenberg - Monday, March 30, 2015
Chevrolet says the campaign's first spots, in English and Spanish, will premie ...
- Mountain Dew Launches Its First Global Campaign, Reviving 'Do the Dew'
Marketing Daily, Karlene Lukovitz - Monday, March 30, 2015
The global effort is being kicked off with two shareable videos direct ...
- UK To Be First Country Where Half Of Advertising Is Digital
Around the Net In MAD London, Sean Hargrave - Friday, March 27, 2015
The UK will this year become the first country in the wor ...
- Virgin Returns In Second Wave Of Digital Radio
Around the Net In MAD London, Sean Hargrave - Friday, March 27, 2015
Virgin Radio is to return to the UK airwaves, along with t ...
- Land Rover Moves To Spark 44
Around the Net In MAD London, Sean Hargrave - Friday, March 27, 2015
Land Rover is poised to move its entire global creative and digit ...
- How Can Radio Stations Double In Number While Radio Revenues Wane?
London Blog, Sean Hargrave - Friday, March 27, 2015
Sir Richard Branson is back! Virgin Radio will be one of fourte ...
- Sinclair Broadcast Debuts Digital Ventures
MediaDailyNews, Wayne Friedman - Thursday, March 26, 2015
Sinclair Broadcast Group, one of the largest U.S. TV station groups, ...
- Sorrell Says Rush To Digital May Need To Be Reconsidered
Around the Net In MAD London, Sean Hargrave - Thursday, March 26, 2015
After years of urging his clients to spend more on digital medi ...
- Next Frontier For Digital Shops: The Art Of Management
MAD, Jack Skeels - Tuesday, March 24, 2015
Agency growth is a nice problem to have. But sometimes it ...
- Acura Goes To Emerging Musicians And Social Media To Tout ILX Sedan
Marketing Daily, Karl Greenberg - Tuesday, March 24, 2015
The effort extends ongoing digital efforts to tout the ILX Sport ...
- Benjamin Moore Paints More Than Mere Colors
Marketing Daily, Aaron Baar - Tuesday, March 24, 2015
"We're getting ahead of the paint season a little bit, while consume ...
- How Today's Tech Changes The 4Ps Of Marketing
Mobile Marketing Daily, - Wednesday, March 25, 2015
Every year, screens get thinner, data gets faster, and the technology arou ...
- Virool Rolls Out New Video Ad Unit
Real-Time Daily, Tyler Loechner - Wednesday, March 25, 2015
Programmatic video ad platform Virool on Wednesday announced the launch of ...
- BK Deploying Emoji Keyboard, Ad Barrage As It Adds Chicken Fries To Permanent Menu
Marketing Daily, Karlene Lukovitz - Monday, March 23, 2015
Last week, BK sent a chicken on tour to determine whether s ...
- Lipton Hits The Road For Sparkling Iced Tea
Marketing Daily, Karl Greenberg - Monday, March 23, 2015
Linda Bethea, senior director of marketing, who was at the March ...
- Five Things That Make Me Question The Maturity Of Digital Advertising
Online Spin, Maarten Albarda - Monday, March 23, 2015
What are your top five irritants in digital advertising today? I c ...
- Lindsey Harris Named Creative Director At MJD
MAD, Steve McClellan - Thursday, March 19, 2015
Harris will oversee all creative product produced by the shop. She a ...
- Acura Drives Memes With NCAA Tourney Sponsorship
Marketing Daily, Karl Greenberg - Thursday, March 19, 2015
"March Memeness centers on a live NCAA tournament-contextual meme takeover of espn.co ...
- Miracle-Gro Plants Digital Garden With Crowd-Sourced #Springmoji
Marketing Daily, Sarah Mahoney - Friday, March 20, 2015
Miracle-Gro and 360i partnered with renowned developer Mroth (Matthew Rothenberg) of Emojitracke ...
- Penske Offers A Better Way
Marketing Daily, Aaron Baar - Wednesday, March 18, 2015
Many people are familiar with Penske Truck Leasing's fleet by its distinguishab ...
- AppNexus Acquires Yieldex For $100M, Bets On Programmatic Direct
Real-Time Daily, Tyler Loechner - Wednesday, March 18, 2015
AppNexus, a large programmatic ad tech firm, on Wednesday announced that ...
- Autotrader Seeks To Be Brand Experience, Not Just A URL With New Look
Marketing Daily, Karl Greenberg - Tuesday, March 17, 2015
Pointedly, the new look is also intended to translate much more effective ...
- Forbes Acquires Photo-Sharing App Camerama
MediaDailyNews, Erik Sass - Tuesday, March 17, 2015
Forbes Media is bolstering its online sharing capabilities for consumers and advertise ...
- Premium Publishers Including Guardian, Reuters, FT Launch Programmatic Alliance
Real-Time Daily, Tyler Loechner - Wednesday, March 18, 2015
Several leading publishers throughout the globe have teamed to form the Panga ...
- TV Delivers Reach And Immediacy; Digital More Measurable And Targetable
Research Brief, Jack Loechner - Wednesday, March 18, 2015
With the rise of professional digital video content over the past fi ...
- Get the Most Out Of Digital Video: 3 Key Concepts To Know Before Going Into NewFronts
MediaDailyNews, Manish Bhatia - Tuesday, March 17, 2015
Changes in viewing behavior demand that buyers and sellers prepare for t ...