- Why 2010 Will Be the Year of Automated Media Buying
Online Media Daily, Mark Simon - Monday, December 28, 2009
In the past year, three of the top-ten search players have chart ...
- Yahoo's Mobile Future 'Unclear'
MoBlog, Mark Walsh - Wednesday, December 23, 2009
Digesting Morgan Stanley's 424-page Mobile Internet Report wouldn't be a simple ta ...
- Startup Automates Display Advertising
Online Media Daily, Laurie Sullivan - Wednesday, December 23, 2009
PaperG has been testing a platform with a handful of companies th ...
- Limelight To Acquire EyeWonder
Online Media Daily, Gavin O'Malley - Monday, December 21, 2009
Content delivery company Limelight Networks on Monday announced plans to acquire private ...
- Tribal Fusion's 100-Percent Engagement Guarantee
Online Media Daily, Gavin O'Malley - Monday, December 21, 2009
So much for subtlety. Tribal Fusion -- Exponential Interactive's online ad netwo ...
- Google Lays Out Display Ad Democratization Strategy
Online Media Daily, Laurie Sullivan - Tuesday, December 15, 2009
Google wants to simplify the process of buying and selling display advertisi ...
- Display Ad Recovery Bodes Well For Yahoo: Analysts Cite Auto, Finance, 'Price Integrity'
Online Media Daily, Joe Mandese - Tuesday, December 15, 2009
Reiterating an "overweight" buying recommendation for shares of Yahoo stock, the influenti ...
- Can Tim Armstrong Revive AOL's Ad Biz?
Online Media Daily, Laurie Sullivan - Wednesday, December 9, 2009
Time Warner cut AOL loose Wednesday. After a decade, the Internet pione ...
- Bartz On Search, The Universe, And Tiger
Online Media Daily, Mark Walsh - Tuesday, December 8, 2009
Yahoo CEO Carol Bartz offered well-heeled investors, bankers and media executives ...
- What Search Marketers Should Know About Display
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, December 8, 2009
Historically, paid search held a "major leg over the other online channe ...
- Internet, FSIs Only Media To Post Ad Gains So Far This Year
MediaDailyNews, Joe Mandese - Tuesday, December 8, 2009
Ad spending in the U.S. media measured by TNS Media Intelligence declin ...
- Yahoo Lets Users Set Ad Interest Levels, Or Turn It Off Completely
Online Media Daily, Joe Mandese - Monday, December 7, 2009
Yahoo this morning released a new tool giving consumers more control ov ...
- BIA: Display Ads Jump Nearly $2 Bil By 2013
MediaDailyNews, - Tuesday, December 1, 2009
The geotargeted display (or banner) ad market will leap from $897 milli ...
- The Efficient Frontier of Display ROI: UGC, Porn, & Torrent Sites?
Online Media Daily, Paul Knegten - Tuesday, December 1, 2009
I'm liking a lot of the comparisons I'm hearing of media buyi ...
- Online Display Ad Market Continues Shift To 'Audience' From 'Media' Sales
Online Media Daily, Joe Mandese - Wednesday, November 18, 2009
Reflecting a shift being pushed by Madison Avenue, the online display advertisi ...
- Creatives Contribute To IAB's 'Re-Imagined' Ad Standards
Online Media Daily, Gavin O'Malley - Monday, November 16, 2009
In order to be considered "standard," an online ad unit should ...
- More Layoffs At AOL, 100 Get Pink Slips
Online Media Daily, Gavin O'Malley - Tuesday, November 10, 2009
Ahead of broader layoffs at AOL, the soon-to-be-independent company issued pink sli ...
- A 1-2-3 Punch to Display Advertising ROI
Online Media Daily, Paul Knegten, Eran Shir - Thursday, October 29, 2009
Let's boil this display beast down to a 1-2-3. For most ...
- To Prevent Digital Ad Fraud, Start With Secure Insertion Orders
Online Media Daily, Joanne Miguel - Tuesday, October 20, 2009
- Digg Ads Showing Solid Results
Online Media Daily, Mark Walsh - Wednesday, October 14, 2009
Four months after
introducing its Digg Ads, social news site Di ...
- Branding Online: A Perfect Storm
Online Media Daily, Rob Crumpler - Tuesday, October 13, 2009
Believe it or not, 2009 is shaping up to be quite ...
- Bigger Not Always Better For Ad Engagement
Online Media Daily, Gavin O'Malley - Monday, October 12, 2009
In contrast to banner ads, bigger isn't necessarily better when it com ...
- Land Rover Taps YuMe To Bring Real-Time Info To Video Ads
Online Media Daily, Gavin O'Malley - Friday, September 25, 2009
Luxury carmaker Land Rover has tapped YuMe to launch a new vid ...
- Ad Retargeting: Getting Your Money's Worth
Around the Net in Search Marketing, Laurie Sullivan - Friday, September 25, 2009
Retargeting display ads to people searching the Web offers promising conversion rate ...
- Arrington to Yahoo: You're Toast!
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, September 23, 2009
Never at a loss for well-timed and attention-seeking opinions, TechCrunch's Michael Arringt ...
- Pulse 360 Launches CPA Display Ad Net
Online Media Daily, Gavin O'Malley - Monday, September 21, 2009
Envisioning a bright future beyond cost-per-click, contextual advertising shop Pulse 360 ...
- Mixed Signals Cloud Online Ad Outlook, Estimates Vary From Up To Down
Online Media Daily, Joe Mandese - Friday, September 18, 2009
Mixed signals continue to cloud the online advertising outlook. While U.S. ...
- Yahoo's Giant Push To Remind You It's Relevant
Around the Net In Online Marketing, Gavin O'Malley - Monday, September 14, 2009
Call us timid, but we can't think of a marketing assignment we ...
- Study: Display Provides Lift To Search
Performance Marketing Insider, Rob Garner - Wednesday, September 2, 2009
The company I work for recently completed a detailed test and analys ...
- How Ad Position Affects Conversion Rates
Online Media Daily, Laurie Sullivan - Wednesday, August 19, 2009
For marketers wondering how conversion rates change depending on where ads appe ...