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Results for February 2010
Bringing Search Mechanics To Display
Data and Targeting Insider, Steve Smith - Friday, February 26, 2010
The identification of consumers who are in-market for broad categories of goods ...
Click Forensics Delivers Platform To Validate Display Ad Traffic
Online Media Daily, Laurie Sullivan - Friday, February 26, 2010
Click Forensics will open a program Friday to audit impressions in display ...
Is Display Advertising Doomed?
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, February 24, 2010
There's something rotten with the state of display advertising, according to Samir ...
Display Ads Stimulate Search, Confirms Eyeblaster Study
Online Media Daily, Laurie Sullivan - Tuesday, February 23, 2010
Open a browser window and type in a URL. It's simple enough, ...
Google Doubles Its Pleasure?
Around the Net In Online Marketing, John Capone, Mark Walsh - Tuesday, February 23, 2010
When Google announced Monday that it was converting DoubleClick DART and Google ...
Google Moves DoubleClick Into Next Generation Of Display Ad-Serving
Online Media Daily, Laurie Sullivan - Monday, February 22, 2010
The advertising display industry continues to go through massive change in terms ...
Rethinking Banner Ads: Where Rich Media Trumps Click-Throughs
Online Media Daily, Catherine Spurway-Hepler - Monday, February 22, 2010
According to market research firm Dynamic Logic, as more advertisers move their ...
Google's Wojcicki On Paid Search And Display Ads
SearchBlog, Laurie Sullivan - Tuesday, February 23, 2010
About 80% of the advertisers tapping into Google's Ad Builder these days ...
Google Combines Display Ad Manager, DART
Around the Net In Online Marketing, Gavin O'Malley - Monday, February 22, 2010
Google has upgraded its ad serving platforms for publishers by combining its ...
Google Adds Salzman To Exec Team Overseeing Display
Online Media Daily, Gavin O'Malley - Thursday, February 18, 2010
Centralizing its display ad sales efforts, Google on Thursday tapped DoubleClick veteran ...
Kontera Launches Custom-Shaped In-Text Ads
Online Media Daily, Mark Walsh - Wednesday, February 17, 2010
In-text ads -- the underlined links embedded in online articles that pop ...
Digital Display May Have Better Future
Around the Net In Media, Fern Siegel - Tuesday, February 16, 2010
A new Web ad architecture is developing that promises to remake how ...
Former Havas Digital Chief Wants To Simpli.fi Ad Targeting Of Online Searchers
Online Media Daily, Joe Mandese - Tuesday, February 16, 2010
Don Epperson, the former global CEO of Havas Digital, and a pioneer ...
Hewlett-Packard Becomes Quick-Change Paid Search Artist For President's Day
SearchBlog, Laurie Sullivan - Tuesday, February 16, 2010
Hewlett-Packard typically runs President's Day paid search and display ad campaigns, but ...
Google's Approach To Advertising
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, February 10, 2010
If you're a bit confused about Google advertising products, here's the lowdown ...
Facebook Dumps Microsoft Display, But Bing Is In
Online Media Daily, Gavin O'Malley - Monday, February 8, 2010
Following a renegotiation of an existing ad placement partnership, Facebook will no ...
Analysts: Google Display Ads Going Big
Around the Net In Online Marketing, Gavin O'Malley - Monday, February 8, 2010
Display ads are likely to contribute a little more than $1 billion, ...
Why The Bing/Facebook Search Deal Is A Turning Point For Microsoft
SearchBlog, Laurie Sullivan - Monday, February 8, 2010
If you had any doubt that Microsoft will continue to step up ...
Panel: Mobile Advertising Harder Than Ever
Online Media Daily, Mark Walsh - Wednesday, February 3, 2010
Mobile advertising promises higher response rates than the desktop Web, but is ...
AOL Flips Its Content Model, But Hasn't Pulled Out Of Nosedive
Online Media Daily, Gavin O'Malley - Wednesday, February 3, 2010
Still burdened by weak advertising and waning subscriptions, a newly independent AOL ...
Google Likely Candidate To Power AOL Search
SearchBlog, Laurie Sullivan - Wednesday, February 3, 2010
Will Google continue its long-term partnership with AOL, powering search across all ...
Webtrends Mixes Up Content And Target By Site Visitor
Online Media Daily, Laurie Sullivan - Tuesday, February 2, 2010
Webtrends on Tuesday will release a platform that allows Web site publishers ...
Seventh Generation Gets Lift From Google Content Network
Online Media Daily, Laurie Sullivan - Monday, February 1, 2010
Seventh Generation recently launched an advertising campaign supported by its first television ...
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