- Russell Athletic Campaign Focuses On Motivation, Team Sports
MediaDailyNews, Laurie Sullivan - Friday, July 29, 2016
Russell Athletic has launched the Team On advertising campaign, bringing former N ...
- Google Reports More Than $21 Billion Quarterly Revenue As Cost Per Click Declines
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 28, 2016
Alphabet, Google's parent company, reported second-quarter 2016 earnings Thursday that beat analyst ...
- Only 9% Of Ads Viewed For Longer Than A Second
Around the Net In MAD London, Sean Hargrave - Wednesday, July 27, 2016
Since January 2016, research firm Lumen has used laptop-mounted eye-tracking cameras ...
- Why It's Time Digital Display Got Creative, Like Digital Outdoors
London Blog, Sean Hargrave - Wednesday, July 27, 2016
If just 9% of digital display is viewed for just a secon ...
- The Eyes Have It
Research Brief, Jack Loechner - Monday, July 25, 2016
The teams spent several weeks testing 30 adults in a lab usi ...
- Google Finds Web Video Viewability Rates Of 62% In U.S.
MediaDailyNews, Laurie Sullivan - Friday, July 15, 2016
Google has released its Global State of Play report for video wi ...
- Google, Shutterstock, Licensing Deal Automatically Chooses Images For Ads
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 12, 2016
Shutterstock announced Tuesday a licensing deal with Google that gives marketers acce ...
- AcuityAds Launches Programmatic Platform In Europe
Real-Time Daily, Philip Rosenstein - Monday, July 11, 2016
Last Tuesday, AcuityAds' self-serve programmatic marketing platform went live in the Europe ...