- Google Sees Lift From Maps Ads, Local Mobile Clicks
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 25, 2016
An increasing number of local searches on Google Maps are turning ...
- Google Pulls Online, Offline Survey Data Into Analytics 360
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 19, 2016
Google has offered a survey product since 2012, but the latest versi ...
- Yahoo Finds Profit In Mobile, Social, Native, Video
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 18, 2016
Yahoo, which expects to hand its advertising business to Verizon Communications soo ...
- Google To Regain MRC Accreditation For DoubleClick For Publishers Mobile Impressions
MediaDailyNews, Laurie Sullivan - Thursday, October 13, 2016
A filing from the Media Rating Council (MRC) surfaced on the W ...
- New IAB Standards Promise Major Ad Shakeup
The Daily Blog, Erik Sass - Tuesday, October 11, 2016
The Interactive Advertising Bureau's new formats and standards for ad units wi ...
- IDG CEO On Future Of Digital Display Ads & How To Transition To Digital
Supply-Side Insider, Sara Guaglione - Friday, October 7, 2016
Can digital display advertising continue to be profitable for publishers? Only ...
- DialogTech, LiveRamp Partner To Enhance Call Attribution From Display Advertising
Real-Time Daily, Philip Rosenstein - Monday, October 3, 2016
DialogTech, the end-to-end call attribution and conversion platform, on Monday introduced DialogTe ...