- AdRoll And Shopify Partner On Rewards Program For Merchants
Email Marketing Daily, Ray Schultz - Thursday, October 27, 2022
Shopify merchants will get 10% back for anything spent on AdRoll's w ...
- Amazon Ads Features Focus On Measurement, Clean Room, Video
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 26, 2022
The company is bringing measurement, video, and clean room products to advertise ...
- Meta To Sell Giphy After Losing Antitrust Battle In UK
Digital News Daily, Wendy Davis - Tuesday, October 18, 2022
Meta Platforms said Tuesday it will comply with the a UK regulator ...
- Advertisers Increase Google Ads Spending By 15% In Q3 2022: Tinuiti
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 13, 2022
Spending on Google search ads overall grew 15% year-over-year in Q3 202 ...
- DoubleVerify Launches Attention Measurement, Mondelez First To Use
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 5, 2022
DoubleVerify on Wednesday announced the launch of the DV Attention Lab wi ...
- Technology Measures Impact On Promotions Tied To Media Like Sponsored Search, OOH
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 3, 2022
The technology allows marketers to make shoppable moments attributable by measuring performan ...
- Gen Z Belongs To 12 Emerging Subcultures, Study Finds
Email Marketing Daily, Ray Schultz - Monday, October 3, 2022
For example, the Gaming segment includes a group called Gamer Girls, Horiz ...
- Uber-Owned Alcohol Delivery Company Drizly Launches Ad Platform
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 22, 2022
Drizly, an Uber Technology company supporting the delivery of alcohol, is t ...
- Texas-Led Coalition Can Proceed With Some Antitrust Claims Against Google
Digital News Daily, Wendy Davis - Tuesday, September 13, 2022
A federal judge said states could move forward with some antitrust claim ...
- Integral Ad Science And Anzu Partner To Measure Media Quality For In-Game Ads
Digital News Daily, Colin Kirkland - Thursday, July 28, 2022
The partnership with in-game advertiser Anzu aims to give brand and agen ...
- Place Exchange Programmatic OOH Trends Show Higher Spending Patterns For Most Sectors
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 28, 2022
The average CPM for programmatic OOH inventory increased from $7.10 in ...
- Google Fined $34M By Russia, Claiming Abuse Of Dominant Video Hosting
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 26, 2022
Alphabet is scheduled to release Q2 2022 earnings Tuesday. That didn't st ...
- Google Ads Creative Studio Launches With Custom Video And Display Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 14, 2022
Google released Ads Creative Studio on Thursday after announcing it last yea ...
- Photographers Organizations Urge Court To Reinstate Claims Against Instagram
Digital News Daily, Wendy Davis - Wednesday, July 13, 2022
The National Press Photographers Association and other groups are siding against Instagr ...
- Google To Release Video Page Indexing
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 11, 2022
Google began rolling out a video indexing report in Search Console ...
- Delta Airlines Brings 'Parallel Reality' To Detroit Airport Hub
Marketing Daily, Tanya Gazdik - Friday, July 1, 2022
The technology allows up to 100 travelers to see personalized flight informati ...
- Merkle Cookie Crumbs: What Marketers Need To Know
Search & Performance Insider, Laurie Sullivan - Tuesday, July 5, 2022
What increases the percentage of a website tag being successful? Gerry Bavar ...
- Dollar General Expanding Ad Network, Eyes Self-Service Option
Data & Programmatic Insider, Laurie Sullivan - Monday, June 27, 2022
Dollar General has begun to explore a variety of ad options, addi ...
- Brands Worry About Economic Future, Merkle Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 24, 2022
Some 85% of marketers responding to Merkle's survey conducted earlier this ye ...
- Children's Advocates Press Lawmakers To Restrict Social Platforms
Digital News Daily, Wendy Davis - Tuesday, June 14, 2022
Fairplay and more than 100 other organizations are urging lawmakers to mo ...
- Google To Reportedly Let Ad Rivals Place YouTube Ads In EU Antitrust Probe
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 13, 2022
Google's parent company Alphabet will allow rival ad intermediaries to place a ...
- YouTube To Loosen Masthead Ad Restrictions For Alcohol, Rx Drugs, Gambling
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 10, 2022
YouTube updated ad requirements for its masthead to allow previously prohibited consum ...
- eBay Reveals Ad Roadmap For 2022
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 9, 2022
eBay is expanding its ad offerings to support full-funnel ad strategies a ...
- U.S. Ecommerce Search Ad Spend Forecast To Reach $55.72B By 2026: eMarketer
Search & Performance Insider, Laurie Sullivan - Wednesday, June 1, 2022
Commerce media is forecast to reach about $200 billion in total addressab ...
- Google Audiences Moves To Connected Television, Debuts A Variety Of Tools
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 24, 2022
Google Marketing Live highlights also include the rollout of YouTube Short Ad ...
- Yahoo Exclusively Supports Rollout Of Marriott Media Network To Help Brands Reach Travelers
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 16, 2022
Marriott International on Monday announced the launch of an ad network th ...
- Viewability Of Digital Ads Rises As Tracking Improves
Research Intelligencer, - Monday, May 16, 2022
The rise in viewability is a positive indication that marketers are bett ...
- Global CTV Fraud Climbs 70%
Television News Daily, Wayne Friedman - Monday, May 16, 2022
Ad fraud schemes are up 70% in 2021 vs. the year befor ...
- Tripadvisor Rebrands, Relaunches Self-Serve Ad Platform As Consumers Rethink Travel Plans
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 12, 2022
The automated tool allows marketers to define audiences, budgets and ad format ...
- Peloton Spends On YouTube, Facebook, Surpasses National TV Networks As Top Media Outlets
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 12, 2022
Despite bad press, lawsuits and supply problems, Peloton increased its ad investme ...