- China Pits Programmatic Premium Vs. RTB
Around the Net in Real-Time, Tyler Loechner - Wednesday, November 27, 2013
ClickZ this week posted an article exploring whether or not programmatic premi ...
- Mobile Matures: Aims To Bring Its Behavioral Data Into the Mix
Data and Targeting Insider, Steve Smith - Monday, November 25, 2013
Mobile data represents a next level of behavioral detail for profiling user ...
- Revisiting The Ultimate DMP Debate With AK's Rob Gatto
RTBlog, Tyler Loechner - Monday, November 25, 2013
In the first RTBlog exploring the ultimate DMP debate, I spoke wi ...
- Turn Seeks New Funding, IPO 'Probable' In 2014
Around the Net in Real-Time, Tyler Loechner - Thursday, November 21, 2013
AdExchanger has reported that Turn, a demand-side platform (DSP) and data manageme ...
- Brands Forgoing Agencies On Programmatic Buys
Around the Net in Real-Time, Tyler Loechner - Thursday, November 21, 2013
Advertising Age has reported that the majority of CMOs are looking ...
- DataXu Adds Interactive Video Pre-Roll
Real-Time Daily, Tyler Loechner - Wednesday, November 13, 2013
Demand-side platform (DSP) DataXu has announced the addition of new technology th ...
- DSP Brandscreen Taps Baidu Exchange To Reach Chinese Market
Real-Time Daily, Tyler Loechner - Friday, November 8, 2013
Australia-based Brandscreen, a demand-side platform (DSP), this week announced that Baidu's Chi ...
- Tokyo Supply-Side Platform Integrates With DSP
Real-Time Daily, Tyler Loechner - Thursday, November 7, 2013
Adingo, a sell-side platform (SSP) based in Tokyo, this week announced i ...
- Centro Acquires SiteScout For $40 Million
Around the Net in Real-Time, Tyler Loechner - Tuesday, November 5, 2013
Advertising Age on Tuesday reported that Centro has acquired SiteScout, a demand-si ...
- Human Demand Taps Semcasting's Tech For Mobile DSP
Real-Time Daily, Tyler Loechner - Friday, November 1, 2013
Human Demand, a mobile demand-side platform (DSP), has announced a partnership wi ...