- Havas Claims New 'Meta DSP' Is World's First, Calls It A 'Programmatic Pure Player'
Real-Time Daily, Joe Mandese - Tuesday, September 30, 2014
Havas, a programmatic pioneer among agency holding companies that created both t ...
- Turn Strikes 2 Partnerships; Exchange Lab Launches Platform Modeled After Wall Street
Real-Time Daily, Tyler Loechner - Thursday, September 25, 2014
Turn, a demand-side platform (DSP), on Thursday announced two partnerships, both ...
- CPG Brands Adopting Programmatic, Now Second Behind Retail
Real-Time Daily, Tyler Loechner - Tuesday, September 16, 2014
While Retail companies continue to be the biggest spenders in the programmat ...
- Cross-Device Targeting Establishes Good Aim--But When to Take Your Shot?
MAD, Jennifer Lum - Wednesday, September 10, 2014
Today, a new set of industry players has developed the ability ...
- MediaMath Brings DataXpand's Latin American Audience Segments To DSP
Real-Time Daily, Tyler Loechner - Tuesday, September 9, 2014
MediaMath, a demand-side platform (DSP), on Tuesday announced a partnership with DataXpan ...
- Rocket Fuel Finalizes [x+1] Acquisition
Real-Time Daily, Tyler Loechner - Friday, September 5, 2014
Rocket Fuel on Friday announced the completion of its acquisition of [x+1 ...
- Tablet, App and Rich Media Ads Show Much Stronger Performance
MoBlog, Steve Smith - Tuesday, September 2, 2014
Tablet ads, app ads and video-laden rich media handily drive performance ...