- With New Brand, Target Takes Aim At Dollar Stores
Marketing Daily, Sarah Mahoney - Friday, February 16, 2024
In a private label plot twist, the retailer says many items ...
- AI-Driven Affiliate Marketing And Ads? Brands Leap Into A New Era
MediaDailyNews, Laurie Sullivan - Friday, February 16, 2024
Wildfire Systems created a Google Chrome browser extension built on generative ...
- Farfetch Shake-Up Continues With CEO Departure
Marketing Daily, Sarah Mahoney - Thursday, February 15, 2024
The latest upheaval at the failing luxury platform involves more layoffs a ...
- Walmart-Vizio Deal: The Next Iteration Of Streaming, Performance Marketing?
TV Watch, Wayne Friedman - Friday, February 16, 2024
Walmart accounts for 40% of Roku device revenues. What does that n ...
- Target Taps Matthew Stafford For Parking Lot Comedy
Marketing Daily, Sarah Mahoney - Tuesday, February 13, 2024
The all-social "Teammates of Target" campaign highlights the relationship problems caused ...
- Amazon Sued Over Ads In Prime Video
MediaDailyNews, Wendy Davis - Tuesday, February 13, 2024
An Amazon Prime subscriber is suing the company over its recent decisi ...
- Walmart Reportedly In Talks To Buy Vizio For $2B
Television News Daily, Wayne Friedman - Wednesday, February 14, 2024
Walmart is in talks to buy Vizio Holdings for $2 billion, accordi ...
- B2B Dare: The Ecommerce Hurdles And Tools For 2024
Email Insider, Ray Schultz - Tuesday, February 13, 2024
Many firms are coping with siloed data and other issues, Forrester repor ...
- Ohio Social Media Law Ruled Unconstitutional
MediaDailyNews, Wendy Davis - Monday, February 12, 2024
A new Ohio law that restricts teens' ability to use social med ...
- Etsy Brings Beast Mode To Gift Mode
Mad Blog, Barbara Lippert - Saturday, February 10, 2024
An ad that answers the question: What do you get a count ...
- Pinterest Announces Major Ad Deal With Google
MediaDailyNews, Laurie Sullivan - Friday, February 9, 2024
Pinterest announced a new ad deal with Google as the social platfo ...
- TikTok Encouraging More Searches With Shortcut And AI
Search & Performance Insider, Laurie Sullivan - Friday, February 9, 2024
Douyin - China's TikTok and the original version of the app ...
- Gimme Coupons: Consumers Will Sign Up For Emails To Get Them
Email Insider, Ray Schultz - Thursday, February 8, 2024
Email is by far the most-preferred channel for coupons and special offer ...
- Caveats Flood Paid Search, Retail Media Investments
Search & Performance Insider, Laurie Sullivan - Wednesday, February 7, 2024
Analytics and reporting limitations in retail media were cited as the prima ...
- With New Concept, Casper Highlights Sleep's 'Little Wonders'
D2C Insider, Sarah Mahoney - Monday, February 5, 2024
The mattress company is looking for new ways to ignite both D ...
- Amazon Rolls Out Shopping Assistant Rufus, Ad Sales Top $14.65 Billion
Marketing Daily, Sarah Mahoney - Friday, February 2, 2024
In sparkling fourth-quarter results, the company revealed a 14% jump in sale ...
- Ecommerce Pull: Most Consumers Now Comfortable Shopping Online
Email Insider, Ray Schultz - Friday, February 2, 2024
The big driver for consumers is price -- but product quality a ...
- Return Of Ads, Price Hikes Boost Results For Match
Marketing Daily, Sarah Mahoney - Thursday, February 1, 2024
The dating company's prospects are improving, thanks to higher prices for Tinde ...
- Loyalty, Budgets, And Percentage Of Ad Spend For Retail: Report
Search & Performance Insider, Laurie Sullivan - Friday, February 2, 2024
Independent agency NP Digital next week will release its 2024 Retail Reve ...
- In Loyalty 'Calamity,' Retailers Look To Rebuild Pricing Trust
Marketing Daily, Sarah Mahoney - Tuesday, January 30, 2024
While the inflation rate has cooled, stores have a long way ...
- TikTok Tests Feature To Make All Videos Shoppable
MediaDailyNews, Colin Kirkland - Tuesday, January 30, 2024
TikTok is testing a new feature that would link real-world products ...
- Data Breach Vs. Brand Image: Who Loses?
Retail Insider, Sarah Mahoney - Wednesday, January 31, 2024
In latest cybersecurity snafu, VF Corp. exposed data of 35.5 million peopl ...
- Holding Company Of The Year: Omnicom
Agency of the Year, Joe Mandese - Tuesday, January 30, 2024
If 2023 was "the Year of AI" on Madison Avenue, it beg ...
- With Layoffs And A New CEO, Levi's Turns The Page
Marketing Daily, Sarah Mahoney - Friday, January 26, 2024
As Michelle Gass takes over, the company forecasts softer sales. And ...
- Teleflora V-Day Ads Target The Lonely
Marketing Daily, Sarah Mahoney - Friday, January 26, 2024
With five real-life happy endings, the company's new marketing campaign wants everyo ...
- Epic Games Store, Fortnite To Return To iOS in Europe
MediaDailyNews, Colin Kirkland - Monday, January 29, 2024
Epic Games' store and popular game Fortnite is returning to iOS. T ...
- Retail Wrestles With Brand Experience
Marketing Daily, Sarah Mahoney - Thursday, January 25, 2024
As "omnichannel" gives way to "unified commerce," physical stores are increasingly importan ...
- Search Gets Buried In Hints Of Commerce Ad Budget Increases
Search & Performance Insider, Laurie Sullivan - Friday, January 26, 2024
A new study by Mrge, a global platform for commerce advertising, defin ...
- eBay Stock Trades A Smidge Higher After Cutting 1,000 Jobs
MediaDailyNews, Laurie Sullivan - Wednesday, January 24, 2024
eBay CEO Jamie Iannone announced in a company letter that it wou ...
- Macy's To $5.8B Buyout Bid: Nope
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, January 23, 2024
The department store giant cites "serious reservations" about the proposed financing. ...