- Amazon Prime Big Deal Days Rewires Holiday Rhythm
Retail Insider, Sarah Mahoney - Wednesday, October 11, 2023
Heading into a season of iffy consumer confidence, Amazon-type events are alrea ...
- iHeartLand State Farm Rocks Ed Sheeran In Fortnite Experience
Marketing Daily, Laurie Sullivan - Sunday, October 8, 2023
"Fire the dopamine and the serotonin in people's brains. They have ...
- TV Ad Price Deflation Projected To Be Sustained, And Not Just For The U.S.
Planning & Buying Insider, Joe Mandese - Thursday, September 28, 2023
Even as Hollywood unions end their protracted strike, the long-term effects a ...
- CMOs Go Slow: Marketing Budgets Are Down, But Should Recover Next Year
Email Insider, Ray Schultz - Wednesday, September 27, 2023
The CMO Survey finds that brand building investment has fallen, along wi ...
- U.S. Ad Market Posts First Consecutive Monthly Gain Since June 2022
MediaDailyNews, Joe Mandese - Tuesday, September 26, 2023
While August's 1.2% expansion was modest, it follows July's 6.2% growth. ...
- Magna Boosts U.S. Ad Outlook For 2023, 2024
MediaDailyNews, Joe Mandese - Monday, September 18, 2023
The IPG Mediabrands' forecasting unit cited strengthening U.S. economic indicators, reduced expectatio ...
- Network TV's Double Whammy: Flat Pricing, Declining Supply
Planning & Buying Insider, Joe Mandese - Monday, September 18, 2023
While ad demand is beginning to rebound again, the growth is almo ...
- Local Ad Spending Forecast To Expand 4.4% To $157B In 2024
MediaDailyNews, Laurie Sullivan - Thursday, September 14, 2023
U.S. local advertising is forecast to grow 4.4% to $157.1 billion ...
- Adobe Predicts Holiday Roller Coaster For Prices Online
Search & Performance Insider, Laurie Sullivan - Friday, September 15, 2023
Search marketers will need to pay extra attention when crafting campaign messag ...
- Early Holiday Forecasts Predict Pared-Back Celebrations
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, September 13, 2023
'Tis the season for holiday spending predictions, with Deloitte, Gartner, Bain a ...
- Influencer Grows In Influence, Set To Top $34B In Marketing Spend
MediaDailyNews, Joe Mandese - Tuesday, September 12, 2023
The U.S., which already accounts for more than three-quarters of the marke ...
- Agency Credit Crisis Exacerbating, Late Media Payments Rising
MediaDailyNews, Joe Mandese - Thursday, September 7, 2023
The findings from OAREX Capital Markets come as the 4A's released i ...
- Can Analyst Firms Adapt To A Changing Landscape?
Media Insider, Cory Treffiletti - Tuesday, September 5, 2023
Are analyst firms equivalent to Industry Influencers in today's economics and percepti ...
- Welcome To The New Normalized: Brian Wieser Updates His U.S. Ad Model
MediaDailyNews, Joe Mandese - Wednesday, September 6, 2023
The bad news is his 2023 forecast comes in at nearly ha ...
- Digital CPMs Plummet, 2H Rebound Expected
MediaDailyNews, Karlene Lukovitz - Thursday, August 31, 2023
With the economy and consumer sentiment showing major improvement, major jumps ...
- 45% Of U.S., U.K. Advertisers Have Used Same Ad Approach For Past 5 Years
Search & Performance Insider, Laurie Sullivan - Thursday, August 31, 2023
Seventy-four percent of ad budgets have been impacted by the economic downtur ...
- U.S. Ad Market Climbs 6.2% In July
MediaDailyNews, Joe Mandese - Monday, August 28, 2023
With easier year-over-year comparisons, July posted the biggest gains for the U. ...
- Stagwell's Penn: We're Beginning To See A Return To Normal
MediaDailyNews, Joe Mandese - Tuesday, August 8, 2023
Reporting earnings down 6% for Q2 and 5% for the first hal ...
- U.S. Credit Rating Downgrade: How It Affects Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, August 6, 2023
The main risk is that it continues to drive up interest rate ...
- Marketers Upbeat About 2024, But Still Worry About Inflation: Study
Email Marketing Daily, Ray Schultz - Monday, July 31, 2023
A poll finds that many U.K. marketers and PR people feel stresse ...
- New Walmart Offers Highlight Changing Plight Of SNAP Consumers
Marketing Daily, Sarah Mahoney - Friday, July 28, 2023
With Walmart+ Assist, the retailer is introducing half-off memberships for people ...
- AI Making Google Less Green
Around the Net in Search Marketing, Laurie Sullivan - Friday, July 28, 2023
A decline in renewable energy use and increase in water consumption ...
- As 'Aspirational Luxury' Fades, Brands Navigate Rocks -- And Hard Places
Retail Insider, Sarah Mahoney - Wednesday, July 26, 2023
Luxury expert Milton Pedraza weighs in on how the biggest names ...
- Research: Private-Label Groceries Eating National Brands' Lunch
Marketing Daily, Sarah Mahoney - Friday, July 21, 2023
Consumers are loading up on private labels and holding back on discretiona ...
- Digital Treadmill: U.S. SMBs Lag Behind Their European Counterparts
Email Insider, Ray Schultz - Friday, July 21, 2023
Almost a fourth of small businesses in the U.S. are investing le ...
- With Cost-Cutting Back In Fashion, Macy's Launches Private-Label Line
Marketing Daily, Sarah Mahoney - Thursday, July 20, 2023
As American shoppers continue to rein in discretionary spending, Macy's is answeri ...
- Omnicom's Wren On Hollywood Strikes: We're Prepared To Go Down Other Roads
MediaDailyNews, Joe Mandese - Wednesday, July 19, 2023
If Hollywood's writers and actors are looking for any love from Madis ...
- Farmers Insurance Limits California Policies
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, July 12, 2023
Farmers Insurance appears to be following the lead of State Farm a ...
- NRF Predicts Record Back-To-School Spending
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, July 13, 2023
Despite economic pressures on families with school-age kids, the National Retail Federation ...
- Deloitte Predicts 10% Drop In Back-To-School Spending
Retail Insider, Sarah Mahoney - Wednesday, July 12, 2023
That predicted decline -- the first in almost a decade -- mea ...