- College Talent Pool Hungry for Opportunity
Engage:Millennials, David Roemer - Friday, July 30, 2010
For brand-related concepts, even better than just tossing open a contest f ...
- Sears Targets College Kids Via FB Application
Marketing Daily, Aaron Baar - Wednesday, July 28, 2010
The effort uses an application called the Campus Connector through which studen ...
- BTS: Social Media, Mobile, Department Stores
Marketing Daily, Sarah Mahoney - Tuesday, July 27, 2010
"The overall tone was a little surprising, and very upbeat," Alison Pau ...
- Ad Industry Seeks Image Makeover
Around the Net In Media, Fern Siegel - Monday, July 26, 2010
From gimlet-swilling adulterers on TV's "Mad Men" to seven-figure fines for decepti ...
- Office Depot Kicks Off Back-To-School Contest
Marketing Daily, - Monday, July 19, 2010
Customers who makes an Office Depot purchase through Sept. 5 gets ...
- Returning College Students Spending Optimistically
Research Brief, Jack Loechner - Monday, July 19, 2010
Findings from Alloy Media + Marketing's 10th Annual College Explorer Study sh ...
- Teaching Competitive Advertising, Post-'Mad Men'
MediaDailyNews, Tim Hendrick - Monday, July 12, 2010
The advertising industry is very competitive. Accounts move more frequently, and t ...
- Girl Scouts Campaign Highlights Impact
Marketing Daily, Aaron Baar - Wednesday, July 7, 2010
One ad shows teenage girls working together to build houses for Habit ...
- Charitable Effort 'Cornerstone' Of Kohl's BTS
Marketing Daily, Tanya Gazdik - Wednesday, July 7, 2010
It will be supported by national advertising, direct mail, digital marketing a ...
- Staples Enlists Celebs For Back-To-School
Marketing Daily, Tanya Gazdik - Tuesday, July 6, 2010
The effort, from Alloy's AMP Agency and Alloy Digital, kicks off Ju ...