- Analyst's Report Squishes Apple Shares
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 30, 2008
Apple's shares plunged 18% Monday -- the sharpest sell-off of the company' ...
- Cisco Bows 'Digital Cribs' To Showcase Networks
Marketing Daily, Laurie Sullivan - Tuesday, September 30, 2008
Cisco's Ken Wirt calls the Digital Cribs marketing promotion "aspirational"--an outreach ...
- New Xbox Effort Seeks To Change Hardware's Image
Marketing Daily, Laurie Sullivan - Monday, September 29, 2008
Microsoft executives have been talking up the box's expanded movie and ...
- Apple Nano Spots Seek To Put Color Back In Sales
Marketing Daily, Laurie Sullivan - Friday, September 26, 2008
Apple communicates well with its target audience by tapping an unmet ne ...
- MySpace Music Challenges Apple
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 25, 2008
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- GE, Tatung JV To Offer HDTVs With Internet
Marketing Daily, - Wednesday, September 24, 2008
General Displays & Technologies LLC (GDT) is the name of the n ...
- HP Readies Next Piece In 'Self-Expression' Campaign
Marketing Daily, Laurie Sullivan - Wednesday, September 24, 2008
An ad promoting HP's box of branding tools popped up Tuesday ...
- Dell's Stock Plummets As Business Model Runs Out Of Steam
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 17, 2008
Dell's stock price fell to levels it hasn't seen in more th ...
- Best Buy To Buy Rebel Leader Napster
Marketing Daily, Laurie Sullivan - Tuesday, September 16, 2008
"In general, Best Buy has been known as big, slow and stodgy ...
- Vizio Rebrands, From Discount/Value To High End/Affordable
Marketing Daily, Laurie Sullivan - Monday, September 15, 2008
"We want consumers to associate premiere audio quality, along with images, wh ...
- Sony Targets Sports Fans In New 'HDNA' Effort
Marketing Daily, Aaron Baar - Tuesday, September 9, 2008
With its sports figure-heavy cast and a heavy rotation that includes N ...
- Critics Say Gates-Seinfeld Duo No Laughing Matter
Around the Net In Brand Marketing, Thom Forbes - Monday, September 8, 2008
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- Seinfeld And Gates Cavort At A Shoe Store In First Spot Together
Around the Net In Brand Marketing, Thom Forbes - Friday, September 5, 2008
The first Microsoft spot featuring Jerry Seinfeld and Bill Gates broke ...
- Canon Contest Offers Super Bowl Trip
Marketing Daily, - Friday, September 5, 2008
The grand prize winners in the "Why Do You Love Football?" Pho ...
- Pioneer Plays Up Sights, Sounds In New Ads
Marketing Daily, Laurie Sullivan - Friday, September 5, 2008
The ads aim to change Pioneer's image from a tech company th ...
- Sony Gears Up For Holidays With Blu-ray Players
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 4, 2008
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- Apple 'Let's Rock' Invite Suggests Major IPod News
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 3, 2008
Apple has issued an invitation to an event next Tuesday that sho ...
- Korean Marketers Clean Up In Laundry Room
Marketing Daily, Karl Greenberg - Wednesday, September 3, 2008
For the third year in a row, LG takes top marks ...
- Ciao Bella! Microsoft Acquires Greenfield Unit, Divests Research Assets
Online Media Daily, - Tuesday, September 2, 2008
Microsoft Friday said it acquired Wilton, CT-based online consumer survey company Greenfie ...