- Sony Has That X Factor
Marketing Daily, - Friday, July 29, 2011
Sony Electronics has signed on as the official consumer electronics sponsor f ...
- Sony Has That 'X Factor'
MediaDailyNews, - Friday, July 29, 2011
Sony Electronics has signed on as the official consumer electronics sponsor f ...
- And Some Not-So-Good News
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 29, 2011
Something else to worry about: children, who are heavy users of ce ...
- Now Some Really Good News, I Mean Really Good
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 29, 2011
You know how you love your iPad? Except for maybe one min ...
- Nintendo Price Cut Acknowledges Competition
Marketing Daily, Aaron Baar - Thursday, July 28, 2011
"Clearly [sales are] part of it," David Cole, president of gaming mark ...
- China Closes A Pair Of Fake Apple Stores
Around the Net In Brand Marketing, Karl Greenberg - Thursday, July 28, 2011
Chinese authorities shut two unauthorized Apple stores in Kunming for operating witho ...
- OnStar FMV Hits Best Buy; Ad Campaign To Support
Marketing Daily, Karl Greenberg - Tuesday, July 26, 2011
Greg Ross, the VP of business extensions for GM, was in N ...
- No Kidding: People Buy Units For Child's Use
Marketing Daily, Aaron Baar - Tuesday, July 26, 2011
According to new research from the NPD Group, it seems many consum ...
- Have 3-D Smartphone, Will Travel
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, July 26, 2011
Here come 3-D phones that do not require 3-D glasses. HTC ...
- EA Sports Taps Into College Football Devotion
Marketing Daily, Aaron Baar - Monday, July 25, 2011
"Unlike other sports where people are involved with the league or wi ...
- Nintendo Taking 'Zelda' Tunes On Tour
Marketing Daily, - Monday, July 25, 2011
First came orchestras playing the "Star Wars" score live while the mov ...
- Apple Sales Booming In China
Around the Net In Brand Marketing, Karl Greenberg - Monday, July 25, 2011
With demand for Apple products through the roof in China, the compa ...
- Trojan Touts Twister With 'Good Vibrations' Van
Marketing Daily, Karl Greenberg - Friday, July 22, 2011
The truck, a bright purple affair, matches the color scheme and packagi ...
- Casio Vignettes Show Off Phone's Toughness
Marketing Daily, Aaron Baar - Thursday, July 21, 2011
The television and Internet video campaign, with the tagline "Tougher is Smarter ...
- Trojan Food' Truck Has Vibrator 'Menu'
Marketing Daily, - Thursday, July 21, 2011
Trojan is hitting the streets with a grassroots effort called "Good Vibratio ...
- Fake Apple Stores Pop Up In China, Elsewhere
Around the Net In Brand Marketing, Karl Greenberg - Thursday, July 21, 2011
In China, Apple's products are so in demand that they make fa ...
- Apple Profits, Sales Way Up
Marketing Daily, - Wednesday, July 20, 2011
As if anyone needed more confirmation of the way Apple's products ha ...
- Tablets, Smartphones, E-readers Propel Growth
Marketing Daily, Aaron Baar - Tuesday, July 19, 2011
"Virtually every product is being overshadowed by these mobile connected devices," Ste ...
- The Apple Tree Continues To Blossom
Marketing Daily - Top of the News, Thom Forbes - Wednesday, July 20, 2011
A year ago last March, when we gave our son some mon ...
- Amana Intros An Idea: 'Life. Simplified.'
Marketing Daily, Aaron Baar - Friday, July 15, 2011
The heart of the campaign is an online shopping tool that hel ...
- Lenovo Campaign Leverages Boot-up Delay
Marketing Daily, Aaron Baar - Wednesday, July 13, 2011
The time it takes for a Windows-powered laptop to power up see ...
- Sony Reups With ESPN 3D, Debate Rages Over Sets
Marketing Daily, David Goetzl - Thursday, July 14, 2011
The launch sponsor behind the ESPN 3D network, which became a 24 ...
- The Cell Phone ... The Cell Phone! Tradition!
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 13, 2011
Israel's kosher cell phone market has a new model with a Yiddi ...
- The Secret to Apple's Marketing Genius (Hint: It's Not Marketing)
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, July 12, 2011
Nigel Hollis, chief global analyst at Millward Brown and author of T ...
- Panasonic Blames Tinsel Town For Poor 3D TV Sales
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, July 12, 2011
"Avatar" was just the first of a long list of great ...
- HP Gets Celebrities To Sell TouchPad
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 8, 2011
British comedian Russell Brand and boxer Manny Pacquaio are among celebs ...
- One-Third iPhone 4 Users On Verizon
Marketing Daily, - Thursday, July 7, 2011
Verizon has only had the iPhone 4 for a few months, b ...
- 3DTV Price Drop Could Spur Purchase Interest
Marketing Daily, Aaron Baar - Tuesday, July 5, 2011
"In all of the surveys we've done, price comes in as t ...
- IPads Generate 1% Global Web Traffic
Marketing Daily, - Tuesday, July 5, 2011
One percent may not seem like a lot, but when you consid ...
- Study Finds Most Reluctant To Cut Cable Cord
Marketing Daily, Aaron Baar - Tuesday, July 5, 2011
"It's not the gloom and doom that was predicted a few yea ...