- Hitachi Launches Global Campaign
Marketing Daily, Aaron Baar - Thursday, May 30, 2013
Hitachi has launched a global advertising campaign designed to showcase the company ...
- Tablets To Beat PCs Within Two Years
Around the Net In Brand Marketing, Nina Lentini - Thursday, May 30, 2013
Tablet shipments will surpass laptops this year and are forecast to outpa ...
- How Sony Pins Pinterest
Around the Net in Search Marketing, Laurie Sullivan - Thursday, May 23, 2013
Courtney Eckerle tells us how Sony Electronics' social media team turned an outsi ...
- Nintendo Launches 'Crowdfarter'
Marketing Daily, Aaron Baar - Monday, May 20, 2013
We should have seen this coming. Nintendo, under the guise of i ...
- Microsoft Unveils Xbox One
Marketing Daily, Aaron Baar - Tuesday, May 21, 2013
Via a live Webcast that featured Microsoft and gaming executives (with ...
- Sony Touts Ultra High-Definition TVs
Marketing Daily, Aaron Baar - Tuesday, May 21, 2013
"[Director Garth Davis] had a personal experience with the Sony 4K Ult ...
- 2 Audiences, 2 Approaches For Samsung Monitors
Marketing Daily, Aaron Baar - Thursday, May 16, 2013
In two online videos, created by digital marketing agency Possible, the compa ...
- Orecks Hope To Bag Eponymous Firm With $22M Bid
Marketing Daily - Top of the News, Thom Forbes - Friday, May 17, 2013
David Oreck has one of those avuncular, made-in-the-USA infomercial voices that exu ...
- Carriers Come Together For 'It Can Wait'
Marketing Daily, Aaron Baar - Tuesday, May 14, 2013
The four major wireless carriers in the U.S. will take a (partia ...
- Dell's Financials Lower Than Street Expectations
Online Media Daily, Fern Siegel - Tuesday, May 14, 2013
Dell Inc. plans to report quarterly financial results on Thursday, but sourc ...
- NBCU: Nostalgia Builds Buzz
Marketing Daily, Karl Greenberg - Monday, May 6, 2013
Jack Daniels moved up the list on the study by using Fra ...
- EA To Create New Star Wars Games
Marketing Daily, Aaron Baar - Monday, May 6, 2013
Electronic Arts will be the creator of some of the most anticipat ...
- Online Gaming On The Rise
Marketing Daily, Aaron Baar - Friday, May 3, 2013
Even when gamers may be by themselves in a room while playin ...
- General Electric Goes 'Wonderground' On BuzzFeed
Marketing Daily, Karl Greenberg - Friday, May 3, 2013
General Electric is using the content channel as a launch pad f ...
- Samsung's Consumer Image Inspires B2B Effort
Marketing Daily, Aaron Baar - Thursday, May 2, 2013
Samsung Electronics is well known among consumers (and becoming increasingly popular ...
- RadioShack Aims Younger With Thicke, Beats
Marketing Daily, Aaron Baar - Wednesday, May 1, 2013
"As part of our brand transformation, we need to broaden our appe ...
- Who's Recycling Electronics?
Marketing Daily, Nina Lentini - Wednesday, May 1, 2013
Top 10 DMA's where adults have recycled electronic equipment in the la ...