-
Marketing Daily
Amway Signs Kurt Warner To Multi-Year Deal
Dec. 3, 2010, 12:02 p.m.
-
MediaDailyNews
Dear Bev's Career Bytes
Nov. 15, 2010, 7:30 a.m.
-
Around the Net In Brand Marketing
The Jackie Chan Curse: Products Explode, Implode and Just Plain Fizzle
Aug. 23, 2010, 9:32 a.m.
-
Marketing Daily
Study: Woods Unlikely To Recover As Endorser
July 27, 2010, 3:53 p.m.
-
Marketing: Sports
Sports Endorsers: Can't Live With 'Em, Can't Live Without 'Em
July 27, 2010, 8:08 a.m.
-
Around the Net In Brand Marketing
Despite Off-Course Woes, Woods Wins In Marketing
July 22, 2010, 10:48 a.m.
-
Around the Net In Brand Marketing
Al Pacino's First Brand Endorsement: Australia's Vittoria Coffee
July 19, 2010, 10:50 a.m.
-
Around the Net In Brand Marketing
Facing The Future: LPGA Seeks Next Marketing Maven
July 13, 2010, 11:23 a.m.
-
Around the Net In Brand Marketing
Tiger's Lost Endorsements Cost IMG $4.6 Million In 2009
June 21, 2010, 10:31 a.m.
-
Research Brief
Celebrity Scandals Have Low Brand Impact
May 28, 2010, 8:15 a.m.
-
Marketing: Sports
Back In The Game: How Much Else Should You Ask An Athlete For?
April 20, 2010, 11 a.m.
-
Around the Net In Brand Marketing
Danica Patrick Adds New Partner To Endorsement Roster
Feb. 26, 2010, 11:13 a.m.
-
Marketing Daily
Tide Links Products To Venus Williams, Super Bowl
Feb. 10, 2010, 3:38 p.m.
-
Marketing Daily
AirTran Airways Signs Ravens Star As Endorser
Jan. 19, 2010, 4:36 p.m.
-
Marketing Daily
Britney Keeps On Rockin' For Kohl's, Candies
Jan. 19, 2010, 4:56 p.m.
-
MediaDailyNews
TAG Heuer Keeps Tiger Woods
Dec. 21, 2009, 11:06 a.m.
-
MediaDailyNews
Accenture Cuts Tiger From Ads
Dec. 14, 2009, 10:41 a.m.
-
Around the Net In Brand Marketing
Words Of The Day: Deleb And Delebrity (Not Related)
Dec. 9, 2009, 10:47 a.m.
-
Around the Net In Media
Tiger Loses Endorsement Sheen
Dec. 9, 2009, 10:13 a.m.
-
Marketing Daily
Tiger Still Has Endorsement Mojo
Dec. 3, 2009, 5:10 p.m.
-
Research Brief
Endorsements Are A Mixed Bag
Nov. 17, 2009, 8:15 a.m.
-
Marketing: Sports
To Believe Or Not To Believe (That Is The Question)
Oct. 20, 2009, 9:34 a.m.
-
Marketing Daily
Hyundai Uses 'Momentum' To Pick Up Steam
Oct. 13, 2009, 2:43 p.m.
-
MediaDailyNews
Armstrong Rides Into Michelob Endorsement
Oct. 7, 2009, 5 p.m.
-
Online Media Daily
Swag The Dog: FTC Rules Bloggers Should Disclose Freebies
Oct. 5, 2009, 7:14 p.m.
-
Marketing Daily
Racer Stewart Gives Endorsement Lessons For BK
Sept. 8, 2009, 3:16 p.m.
-
Around the Net In Brand Marketing
'Big Papi' Likely To Suffer Big Endorsement Drop Off
Aug. 3, 2009, 11:02 a.m.
-
Around the Net In Brand Marketing
Gatorade Puts Its Best Salesman, Michael Jordan, Back To Work
July 9, 2009, 10:45 a.m.
-
Marketing Daily
Nissan Pits Altima Against Camry, Segment
July 8, 2009, 5:04 p.m.
-
Marketing: Sports
Changing The Rules Of The Sports Endorsement Game
June 30, 2009, 12:40 p.m.