- Want Consumer Engagement? Have A Point Of View
MAD, Larissa Faw - Wednesday, September 30, 2015
Consumer-generated content has a place in the ecosystem, but is unlikely ...
- Quixey Introduces Deep View Cards
Mobile Marketing Daily, Ben Frederick - Friday, September 25, 2015
Mobile tech company and deep-linking search engine Quixey has launched Deep Vi ...
- Cosmetics Industry Sees Significant Drop In Email Engagement
Email Marketing Daily, Jess Nelson - Tuesday, September 22, 2015
The cosmetic industry saw the biggest drop in return on investment ...
- Email; Value Proposition, Engage, Sold!
Research Brief, Jack Loechner - Tuesday, September 22, 2015
A new IBM study shows that the more consumers feel satisfied wi ...
- Viacom Points To Strong Social Media To Supplement TV Ratings
MediaDailyNews, Wayne Friedman - Friday, September 18, 2015
Philippe Dauman, president and CEO of Viacom, says the company looks ...
- Email Is Still Backbone Of Multichannel Strategy
Email Marketing Daily, Ben Frederick - Wednesday, September 16, 2015
According to IBM's 2015 Email Marketing Metrics Benchmark Study, email remains ...
- Cross-Channel Engagement: The Next Big Thing In CPG
Marketing Insider: Cross-Channel, Assaf Henkin - Monday, September 14, 2015
Brands that have the foresight to plan for cross-channel media activation ...
- Web Browser Impressions Up, Interstitials High In Viewability
Mobile Marketing Daily, Ben Frederick - Tuesday, September 1, 2015
The share of impressions in the Web browser environment is still growi ...
- Aki Launches Mobile Ad Platform
Mobile Marketing Daily, Ben Frederick - Tuesday, September 1, 2015
U.S. consumers' ad blindness on mobile is not necessarily a bad thin ...