- How Do Brands Define Success On Mobile Video?
Marketing: Entertainment, Will Kassoy - Thursday, February 27, 2014
As the mobile ecosystem explodes, entertainment brands of all sizes are looki ...
- Tumblr Names Yahoo Exec As Media Head To Develop Brand Partnerships
Social Media & Marketing Daily, Mark Walsh - Wednesday, February 26, 2014
Tumblr on Wednesday named Sima Sistani to the newly created position ...
- Women Dominate Mobile Gaming Space
Marketing Daily, Aaron Baar - Tuesday, February 25, 2014
"As mobile gaming expands with increased smartphone and tablet penetration, we're seei ...
- Simians Rise, Humans Falter In New 'Apes' Web Site
Marketing Daily, Aaron Baar - Thursday, February 20, 2014
The Web site showcases the two societies of the 2026 time-period whe ...
- Hitch Your Campaign To A Star
Marketing: Entertainment, Alison Hill - Thursday, February 20, 2014
Using celebrities to promote your brand ...
- Fictional Ewings Make Jump Into Real World
Marketing Daily, Aaron Baar - Friday, February 14, 2014
"We wanted to bring Season Three back in a big way, a ...
- Sochi Olympics Gold Medal Winner: Content Marketing
Marketing: Entertainment, Doug Chavez - Thursday, February 13, 2014
A few years back, when I was running digital marketing at ...
- Viggle Grows Users, Revenue
MediaDailyNews, Wayne Friedman - Tuesday, February 11, 2014
Slowing trimming its losses, Viggle, the entertainment rewards company, says it post ...
- Lego Builds A Blockbuster, Brick By Branded Brick
Marketing Daily - Top of the News, Thom Forbes - Tuesday, February 11, 2014
Lego was so successful in it big-screen debut over the weekend, ...
- The Data You're Not Using
Marketing: Travel, Todd Wilson - Monday, February 10, 2014
As marketers, we generate and consume tremendous amounts of data - wheth ...
- Carnival 'Bobslides' Into Olympic Sponsorship
Marketing Daily, Aaron Baar - Thursday, February 6, 2014
As the national exclusive cruise line advertiser for NBC's broadcast of t ...
- Telling Effective Brand Stories Can't Be Done In One Sitting
Marketing: Entertainment, Steve Sachs - Thursday, February 6, 2014
While you may have crafted the perfect communication platform and a brillia ...
- Apple Returns To Top of Smartphone, Tablet Categories
Marketing Daily, Aaron Baar - Wednesday, February 5, 2014
"It was nice to see that they had managed a lot ...