- Hacking The Social Super Bowl (Or, How To Take Advantage Of Tentpole Events To Achieve Brand Success)
Marketing: Entertainment, Matt Anchin - Thursday, April 30, 2015
Only a handful of marketers get a chance to tie an ...
- Yahoo Teams With Simon Cowell On New Content
Around the Net In MAD London, Sean Hargrave - Tuesday, April 28, 2015
Yahoo has announced 18 new series in an effort to bolster i ...
- Portals Step Up With Broadcasters To Meet Growing Online Video Ad Demand
London Blog, Sean Hargrave - Tuesday, April 28, 2015
The surprising news of the day is not that Yahoo is worki ...
- Tywin Lannister, Brand Manager? 'Game of Thrones,' Week 3.
Marketing Daily, Greg Manago - Tuesday, April 28, 2015
It's not all just fight scenes, brothels, and dragons: we're here ...
- Viacom's First Trade Marketing Campaign Showcases Creative, Brands
MediaDailyNews, Wayne Friedman - Wednesday, April 22, 2015
On the eve of upfront season, Viacom has put together its fir ...
- Finally, An App That Rewards You For Sitting Around
Marketing Daily, Aaron Baar - Wednesday, April 22, 2015
"This is all about turning the fitness tracking trend on its he ...
- Dragons, Swords, And Marketing Partners: 'Game Of Thrones,' Week 2
Marketing Daily, Greg Manago - Tuesday, April 21, 2015
"Game of Thrones" is back, and we're here to unearth the marketi ...
- Google Says Super Cray Not Entitled To AdSense Revenue
Daily Online Examiner, Wendy Davis - Monday, April 20, 2015
Google is asking a judge to dismiss a lawsuit accusing the compa ...
- New York RangersTown Hockey House With Chase Returns
Marketing Daily, Karl Greenberg - Friday, April 17, 2015
Hockey fans don't necessarily have to buy a ticket to the Gard ...
- At NAB Vegas Show, Questions And Observations About The Future Of TV
TVBlog, Adam Buckman - Monday, April 20, 2015
Last week at the National Association of Broadcasters' annual convention in L ...
- WikiLeaks Publishes Thousands Of Sony Documents, Emails In Searchable Database
SearchBlog, Laurie Sullivan - Friday, April 17, 2015
Whistleblower site WikiLeaks put hundreds of thousands of emails and documents fr ...
- Reframe Your Approach; Think Experiment, Not Test
Marketing: Entertainment, Scott Jones - Thursday, April 16, 2015
While still the steward of brands, marketers have relinquished much of t ...
- Subway In Promo Partnership With New 'Avengers' Flick
Marketing Daily, Karlene Lukovitz - Tuesday, April 14, 2015
Now through May 31, while supplies last, Subway is offering limited-edition, movie-them ...
- Honda Joins Cast Of NBC Universal's 'Saturday Night Line'
Marketing Daily, Karl Greenberg - Tuesday, April 14, 2015
Scott Schiller, EVP, digital advertising sales at NBCUniversal, says partnerships like Honda ...
- Adapt Or Die: 'Game Of Thrones,' Week 1
Marketing Daily, Greg Manago - Monday, April 13, 2015
We are here to unearth the marketing principles lurking in season fiv ...
- Five New Rules for Entertainment Marketers
Marketing: Entertainment, Jen Kavanagh - Tuesday, April 14, 2015
Marketing in today's connected world is a challenge no matter what ty ...
- Real-time Video Is Off To The Races
Marketing: Entertainment, Doug Chavez - Thursday, April 9, 2015
"Pulp Fiction" had many great scenes between Jules and Vincent in Quent ...
- Rook, Raggy....Rizza!: Warner Bros. Builds The Mobile Scooby Snack
MoBlog, Steve Smith - Thursday, April 9, 2015
With "My Friend Scooby-Doo," Warner Bros. Entertainment Group is using apps f ...
- Newport Beach Film Festival Launches Promo Campaign Via RPA
Marketing Daily, Karl Greenberg - Friday, April 3, 2015
The promo film opens on a Joan Jett-type rocker toting a double-barr ...
- 'Fast And Furious 7' Zooms To April Box Office Record
Marketing Daily - Top of the News, Thom Forbes - Monday, April 6, 2015
Universal's "Fast and Furious 7" lived up to its name over i ...
- Chevrolet Is Stirring It Up With New Malibu
Marketing Daily, Karl Greenberg - Thursday, April 2, 2015
"We have a really strong right arm with trucks, a really stro ...
- Denny's' New Kids' Menus Feature Interactive Games With DreamWorks Characters
Marketing Daily, Karlene Lukovitz - Wednesday, April 1, 2015
Denny's will support the DreamWorks partnership with in-store marketing, as well ...
- Helping Hollywood Tell Honest Stories
Marketing: Entertainment, Alison Hill - Thursday, April 2, 2015
As a person in recovery, I'm an avid fan of shows li ...