- Special K Inspires With 'Gain By Losing' Theme
Marketing Daily, Karlene Lukovitz - Tuesday, December 28, 2010
The Special K Challenge's fundamentals are the same, but the campaign encourag ...
- Carnival Cruise Asks, 'Hey America, Didja Ever?'
Marketing Daily, Tanya Gazdik - Monday, December 27, 2010
The Miami-based cruise line will help people share, fulfill and celebrate first-ti ...
- Toyota Preps 'Prius Projects' For Brand Evolution
Marketing Daily, Karl Greenberg - Wednesday, December 22, 2010
This year and next are big for Toyota's Prius brand: 2010 w ...
- Carnival Cruise Sponsors Times Square Confetti Drop
Marketing Daily, Tanya Gazdik - Thursday, December 16, 2010
The Miami-based company is the official confetti sponsor of the 2011 celebratio ...
- Brands Flock To N.Y.'s Times Square For New Year's Eve
Around the Net In Brand Marketing, Nina Lentini - Tuesday, December 14, 2010
The Times Square Alliance and Countdown Entertainment, producers of the annual eve ...
- Kia Effort Backs Optima With Cinema, Bowl Buy
Marketing Daily, Karl Greenberg - Thursday, December 9, 2010
Michael Sprague, VP of marketing for the Irvine, Calif.-based automaker, tells Marketi ...
- SpringHill Suites Supports Local Artists
Marketing Daily, Tanya Gazdik - Tuesday, December 7, 2010
SpringHill has never done anything like this, but since the brand's foc ...
- House Party Parties For 'American Ninja'
MediaDailyNews, David Goetzl - Friday, December 3, 2010
House Party, an experiential marketing company whose name is its expertise, stag ...
- Panasonic Hits Road To Showcase Its 3DTVs
Marketing Daily, Aaron Baar - Monday, November 29, 2010
The interactive displays take a page from a similar initiative conceived ...
- Scion Music Film Goes Beyond Sponsorship
Marketing Daily, Karl Greenberg - Sunday, November 28, 2010
Jeri Yoshizu, Scion's head of sales and promotions, says Scion has h ...
- Southwest, Microsoft Partner For Holiday Photos
Marketing Daily, Tanya Gazdik - Tuesday, November 23, 2010
Beginning Dec. 2 and continuing every weekend until Christmas, Southwest Airlines a ...
- Nissan Offers Driving Gamers Op To Do Real Thing
Marketing Daily, Karl Greenberg - Tuesday, November 16, 2010
The "Gran Tourism 5" game is the right sort of starting poi ...
- Philips Effort Tackles 'Dead Battery Anxiety'
Marketing Daily, Aaron Baar - Tuesday, November 16, 2010
"We can all think of situations where you can't plug in ...
- Brand Effect Of Macy's Thanksgiving Day Parade
Marketing Daily, Sarah Mahoney - Monday, November 15, 2010
Since 1924, Macy's has commandeered Broadway for its own glory, creating i ...
- Borders Expands Focus On Children With New Events, Products
Around the Net In Brand Marketing, Thom Forbes - Monday, November 8, 2010
...
- Marathon Sponsors Expand Into New Categories
Marketing Daily, Karl Greenberg - Thursday, November 4, 2010
Among the new sponsors is Subway, whose most famous customer, Jared Fog ...
- Dole Plans Rose Parade Float, Sweeps
Marketing Daily, - Wednesday, November 3, 2010
Themed "Living Well in Paradise," the float will celebrate the "aloha spir ...
- Final Tally For 'Sanity' Rally: 215,000
Around the Net In Media, Fern Siegel - Tuesday, November 2, 2010
"The success or failure of a rally is judged by only t ...
- Just An Online Minute... Ring Ring! It's ad:tech New York! Come To Our Booths! Give Us Your Liver!
Just An Online Minute, Kelly Samardak - Wednesday, November 3, 2010
When my nephews were little, I remember riding in the car ...
- Chase Partners With DreamWorks For 'Megamind'
Marketing Daily, Tanya Gazdik - Tuesday, November 2, 2010
"Over the past year, we have enhanced our card rewards program ...
- Young People Running Around London Town In Nike Event
Around the Net In Brand Marketing, Thom Forbes - Monday, November 1, 2010
How to get young people engaged in running? Wieden+Kennedy's answer for Nik ...
- Wells Fargo Sponsors 'Day Of The Dead' Fest
Marketing Daily, - Wednesday, October 27, 2010
The event will be held Nov. 7 and will include a para ...
- Just An Online Minute... The Day A Hot Dog And A Stick Of Butter Humped My Leg In Front Of Scarlett O'Hara
Just An Online Minute, Kelly Samardak - Monday, October 25, 2010
>When I checked my gmail Friday night to find a forward fr ...
- Land Rover Goes Urban In 10 Cities Worldwide
Marketing Daily, Karl Greenberg - Friday, October 22, 2010
Land Rover's campaign for company's forthcoming Range Rover Evoque will be develop ...
- Glenfiddich Events, Ads Hit Major Metros
Marketing Daily, Karl Greenberg - Thursday, October 21, 2010
The creative, via London-based Leagas Delaney, features photography of scenarios meant ...
- Hanes Just My Size Bonds With Bloggers
Marketing Daily, Sarah Mahoney - Tuesday, October 19, 2010
By beefing up its social presence through events like this, its digit ...
- Hong Kong McDonald's To Offer McWeddings
Around the Net In Brand Marketing, Thom Forbes - Monday, October 18, 2010
...
- Just An Online Minute... Odd Acts, Lots Of Dust, And No Sir Richard Branson At Virgin Mobile Freefest
Just An Online Minute, Kelly Samardak - Monday, October 18, 2010
I love lists. I love buckets of things. That's why my li ...
- Lawsuit Stops Red Bull's Space-Dive Event
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 13, 2010
Red Bull is suspending a plan to sponsor a 20-mile-plus leap fr ...
- Buick Extends Lifestyle Focus With '40-Under-40'
Marketing Daily, Karl Greenberg - Wednesday, October 13, 2010
The program makes Buick the sponsor of "40 Under 40," a cross-tit ...