- Fujifilm Ad, PR Campaign Targets Hispanics
Marketing Daily, Aaron Baar - Wednesday, June 30, 2010
Radio ads in markets such as New York, Los Angeles, Chicago a ...
- Captain Morgan Taps Marisa Miller as 'First Mate'
Marketing Daily, - Wednesday, June 30, 2010
Miller will be in digital, point of sale, advertising, social responsibility communicati ...
- Nintendo Takes On World Cup With Wii Summer Games
Around the Net In Brand Marketing, Nina Lentini - Wednesday, June 30, 2010
Barry Janoff writes that Nintendo is going up against the World C ...
- Mountain Dew Lets Fans Plan Tour, Events
Marketing Daily, Karlene Lukovitz - Monday, June 28, 2010
"I've been doing event marketing for 20 years," says Motive's Matt Statma ...
- Kia Preps Tour, Facebook Effort for Soul
Marketing Daily, Karl Greenberg - Friday, June 25, 2010
The latter involves a mash-up program using the hamsters from the n ...
- Eight O'Clock Coffee's N.Y. Promo Celebrates WOM
Marketing Daily, Tanya Gazdik - Monday, June 28, 2010
On June 28, commuters passing through Grand Central Terminal will have ...
- ANA: Events, Sponsorship Metrics Are Inadequate
Marketing Daily, Karlene Lukovitz - Friday, June 25, 2010
Nearly 8 in 10 respondents said that the need for validated sponsorship/even ...
- Ford: It's T-Bird Time
Marketing Daily, - Friday, June 25, 2010
Ford will begin celebrating the famed Thunderbird nameplate's 55th anniversary this ye ...
- General Mills' Wheaties Fuels Ironman Triathlon
Around the Net In Brand Marketing, Nina Lentini - Friday, June 25, 2010
General Mills said it has signed a deal making its Wheaties Fu ...
- Nissan, Lance Armstrong Ride Hand-In-Hand
Marketing Daily, Karl Greenberg - Thursday, June 24, 2010
The effort for the car, which goes on sale in late fal ...
- Golfsmith, Nike Team For Social Media Event
Marketing Daily, Sarah Mahoney - Tuesday, June 22, 2010
"We've really ramped up our social marketing efforts and, like all retailer ...
- Adidas Says World Cup Already A Winner
Marketing Daily, Sarah Mahoney - Tuesday, June 22, 2010
"All of the investment the big-name brands have made in the la ...
- Pampers Pays Homage To Father's Day
Marketing Daily, - Friday, June 18, 2010
Replete with a stroller valet, diaper dugout, VIB ("Very Important Baby") pl ...
- Pepsi's Bough Details Its Social Media Cred
Marketing Daily, Karl Greenberg - Thursday, June 17, 2010
Pepsi established a "Mission Control Center" for Gatorade that takes the brand ...
- Memo To Event Marketers: When Launching Cars, Avoid Stilettos
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 17, 2010
When reporter Diana T. Kurylko saw singer Katy Perry, who had be ...
- VW Hits Times Square To Unveil Latest Jetta
Marketing Daily, - Tuesday, June 15, 2010
The concert and unveiling happened in a white Volkswagen-branded "Urban Oasis" sta ...
- P&G Offers Free Hair Color Consultations
Marketing Daily, Karl Greenberg - Monday, June 14, 2010
Its Wella Professionals is promoting both the brand and salon hair colori ...
- Just An Online Minute... The Week That Was 2010 Internet Week New York
Just An Online Minute, Kelly Samardak - Monday, June 14, 2010
Why does today feel like a continuation of the week before, n ...
- KGB Becomes Bonnaroo Partner
Marketing Daily, - Friday, June 11, 2010
The company provided the festival's first "Roo Feed," an instantaneous news fe ...
- Be A Better Event Organizer
Marketing Daily, Laura Patterson - Wednesday, June 9, 2010
A good speaker is not there to make a sales pitch; rathe ...
- Honda To Sponsor NatGeo's 'Great Migrations' Series
Marketing Daily, Karl Greenberg - Monday, June 7, 2010
Honda will activate its sponsorship at the corporate level under its "Pow ...
- Macy's Braces For Smurfy Holidays
Marketing Daily, - Monday, June 7, 2010
Bring on the blue: Macy's has tapped the Smurfs as its holid ...
- Macy's Adds Oomph To Gay Pride Events
Marketing Daily, Sarah Mahoney - Monday, June 7, 2010
And it looks like Macy's isn't the only sponsor to amp ...
- Patrón National Train Tour To Benefit Gulf Coast
Marketing Daily, Karlene Lukovitz - Friday, June 4, 2010
At each stop, top local chefs will create Patrón-inspired events at t ...
- Aegis Unveils 'Team Epic,' Fuses Event And Experiential Marketing With Digital Media And Research
MediaDailyNews, Joe Mandese - Monday, June 7, 2010
Aegis Media today will unveil Team Epic, a new event and experienti ...
- Bermuda Leverages Proximity To East Coast
Marketing Daily, Karl Greenberg - Thursday, June 3, 2010
"We're extremely focused on the New York market and cosmopolitan travelers fr ...
- VW Contest Targets Soccer Fan Passion
Marketing Daily, Karl Greenberg - Thursday, June 3, 2010
The automaker will air a series of vignettes and three 30-second ...
- Chrysler's Dodge Runs Rock n' Roll Marathons
Marketing Daily, Karl Greenberg - Wednesday, June 2, 2010
In what may be a first for a sponsorship of this kin ...
- Foxwoods Casino, WNBA's New York Liberty Ink Deal
Marketing Daily, - Wednesday, June 2, 2010
The Foxwoods name and logo will appear on the front of t ...
- American Express Contest Solicits Film Pitches
Marketing Daily, Tanya Gazdik - Tuesday, June 1, 2010
American Express is getting the word out about the contest on i ...