- Hendrick's Gin Takes To The Forest
Marketing Daily, Karl Greenberg - Friday, December 23, 2011
The brand's effort positions it as a whimsical, somewhat quirky spirit, who ...
- Goin' To Meetin'
Research Brief, Jack Loechner - Friday, December 16, 2011
According to the American Express Meetings & Events "2012 Meetings Forecast," 6 ...
- Magenta Meets New Directions For T-Mobile
Marketing Daily, Aaron Baar - Thursday, December 8, 2011
The country's fourth-largest wireless provider is taking its signature color and sty ...
- Hertz, Live Nation Form Alliance
Marketing Daily, Tanya Gazdik - Tuesday, December 6, 2011
The alliance includes Hertz being Live Nation's exclusive car rental partner ...
- It's Virtual/Reality For 2012 Escape
Marketing Daily, Karl Greenberg - Tuesday, November 29, 2011
"Escape Routes" will borrow the road-trip theme from the "Focus Rally" progra ...
- Macy's Thanksgiving Parade Ratings Will Stay Afloat
MediaDailyNews, David Goetzl - Wednesday, November 23, 2011
Ratings for the Macy's Thanksgiving parade have been rising, up in 20 ...
- B2B Exhibitions Build Brands
Research Brief, Jack Loechner - Friday, November 25, 2011
According to a new study and presentation from The Center for Exhibiti ...
- Hyundai At The Grammys And Beyond
Marketing Daily, Karl Greenberg - Friday, November 18, 2011
Hyundai has inked a three-year partnership with the Recording Academy to beco ...
- Buick Back With 'Wired' Pop-Up Tech-stravaganza
Marketing Daily, Karl Greenberg - Thursday, November 17, 2011
Buick is back as presenting sponsor of the seventh annual Wired pop- ...
- Live-blogging Has Huge Potential
Marketing Daily, Jacqueline Zenn - Friday, November 18, 2011
Live-blogging is a novel and extremely engaging way for brands (and individu ...
- NHL, Discover To Have Float In Macy's Parade
Marketing Daily, Karl Greenberg - Thursday, November 17, 2011
NHL and Discover will have a "Frozen Fall Fun" float in t ...
- Buick Hits NapaValley With 'Tweet House'
Marketing Daily, Karl Greenberg - Tuesday, November 8, 2011
Where better to take this positioning and a vehicle like the Encla ...
- Jeep Attacks! Touts 'Call Of Duty' Wrangler
Marketing Daily, Karl Greenberg - Monday, November 7, 2011
In its second year of a product-integration partnership with Activision's "Call ...
- Fiat Produces Performance Art, Moth Style
Marketing Daily, Karl Greenberg - Tuesday, November 1, 2011
Fiat is bringing the moth to urban radio stations around the countr ...
- SEMA Show Brings Auto Fashion To Vegas
Marketing Daily, Karl Greenberg - Tuesday, October 25, 2011
The Specialty Equipment Market Association show in Las Vegas, slated for ear ...
- Food Day Spans More Than 2,000 Events Across Country
Marketing Daily, Karlene Lukovitz - Tuesday, October 25, 2011
Food Day, held Oct. 24, spanned more than 2,000 events in a ...
- Allstate, YWCA Raise Domestic Violence Awareness
Marketing Daily, Tanya Gazdik - Wednesday, October 19, 2011
The main component of the program is its website, www.PurplePurse.com, which ...
- Smart To Break TV Ad, Event Program
Marketing Daily, Karl Greenberg - Friday, October 14, 2011
Daimler AG's Smart division, which makes ultra-diminutive cars with room for tw ...
- Chrysler's Fiat Brand Ties Into SEMA
Marketing Daily, Karl Greenberg - Thursday, September 29, 2011
Chrysler's Fiat brand is heading to Las Vegas. The division is promoti ...
- Birds Eye Aims To Shake Up Frozen Veggie Status Quo
Marketing Daily, Karlene Lukovitz - Friday, September 16, 2011
With the U.S. Department of Agriculture's new MyPlate icon driving home t ...
- Downtown Auto Show Comes To New York
Marketing Daily, Karl Greenberg - Thursday, September 8, 2011
The New York Motorexpo will actually be the fourth iteration of ...
- VW Involved In New York's Fashion's Night Out
Marketing Daily, - Thursday, September 8, 2011
Volkswagen is involved in Fashion's Night Out on Sept. 8. From ...
- Sears Unleashes Kardashian Kollection Campaign
Marketing Daily, Sarah Mahoney - Wednesday, September 7, 2011
The clothing line, backed by reality stars Kim, Khloe and Kourtney Kardashia ...
- NASCAR Pushes College Marketing Efforts
Marketing Daily, David Goetzl - Tuesday, August 30, 2011
NASCAR is going on campus to recruit a new generation of potential ...
- Jack Daniel's Teams With Zac Brown Band
Marketing Daily, Karlene Lukovitz - Tuesday, August 23, 2011
Jack Daniel's and the Zac Brown Band (ZBB) have announced a partnersh ...
- Fiat Does Show And Tell In N.Y. With New 500
Marketing Daily, Karl Greenberg - Tuesday, August 16, 2011
Among the things Fiat got right were the interior and controls. Li ...
- Sutter Home Wine Supports Breast Cancer Research
Marketing Daily, Tanya Gazdik - Friday, August 12, 2011
"Women are the largest demographic within our social media sites," Megan Steff ...
- Toyota Antics Music Festival Hits The Road
Marketing Daily, - Thursday, August 11, 2011
Toyota Motor Sales is running its fourth annual Toyota Antics music serie ...
- Not Sure This Needs Elaboration
Around the Net In Brand Marketing, Karl Greenberg - Thursday, August 11, 2011
A single mom from St. Louis (who's in the investment banking busines ...
- Honda Hits Road Again With 10th Annual Civic Tour
Marketing Daily, Karl Greenberg - Monday, August 8, 2011
Honda has been running the Honda Civic Tour for ten years. B ...