- Major League Baseball Takes On Prostate Cancer
Marketing Daily, Tanya Gazdik - Tuesday, May 31, 2011
During the Home Run Challenge, MLB and the Prostate Cancer Foundation wi ...
- Ben & Jerry's Expands Tweet-driven Freebies Tour
Marketing Daily, Karlene Lukovitz - Tuesday, May 31, 2011
In addition to their pre-planned stops at retailers, community events, businesses ("offi ...
- Honda Taps Blink-182 For Civic Tour 2011
Marketing Daily, - Tuesday, May 24, 2011
Honda is bringing blink-182 and My Chemical Romance to the 2011 Civ ...
- Samsung, AT&T Back 'Glee' Tour
Marketing Daily, - Monday, May 23, 2011
Samsung and AT&T have signed on as associate sponsors of this summer ...
- Kraft's Halls Stages Irritation Opera
Marketing Daily, Aaron Baar - Saturday, May 21, 2011
The onset of allergy season can bring with it sore and scratc ...
- Virtually Informed
Research Brief, Jack Loechner - Friday, May 20, 2011
Recently released research from Unisfair shows that virtual engagement is the n ...
- Honda Puts Music In The Tank For Civic
Marketing Daily, Karl Greenberg - Wednesday, May 18, 2011
The contest, for which Honda is taking submissions until June 5, wi ...
- Applegate Hits The Road With The 'Dogs'
Marketing Daily, Tanya Gazdik - Tuesday, May 17, 2011
The Bridgewater, N.J.-based company will also hand out $100,000 worth of coupon ...
- Infiniti Extends Time, AmEx Publishing Deal
Marketing Daily, Karl Greenberg - Tuesday, May 17, 2011
"Last year we also had inserts in Time, Inc. books but ...
- Brightline Interactive Launches PLAY dsm+a
Online Media Daily, - Thursday, May 12, 2011
Brightline Interactive, a digital services agency, has launched PLAY dsm+a, an eve ...
- Esurance Expands US Open Sponsorship
Marketing Daily, Tanya Gazdik - Wednesday, May 11, 2011
The direct-to-consumer car insurance provider, which first sponsored the event last yea ...
- Michelob Ultra, Bridgestone Team For Father's Day Promo
Marketing Daily, Tanya Gazdik - Monday, May 9, 2011
The Golfer's Ultimate 6-Pack will be released on May 23 and ...
- British Brands Benefit From Royal Wedding
Around the Net In Brand Marketing, Karl Greenberg - Monday, May 9, 2011
The royal wedding netted two billion viewers and was the fifth-most discuss ...
- Prostate Cancer Drug Maker Backs Men's Health Event
Marketing Daily, Tanya Gazdik - Friday, May 6, 2011
Ferring Pharmaceuticals Inc., is sponsoring the Great Prostate Cancer Challenge, the fastest-growi ...
- Carnival Cruise, Live Nation Entertainment Align
Marketing Daily, Tanya Gazdik - Thursday, May 5, 2011
The deal will allow Carnival to reach music fans before, during a ...
- Starbucks, MOG Team to Cover Bonnaroo Buzz Tour
Marketing Daily, Karlene Lukovitz - Wednesday, May 4, 2011
Starbucks has partnered with MOG Music Network (MMN) to provide music fa ...
- Redhook Launches Sassy Anniversary Campaign
Marketing Daily, Karlene Lukovitz - Monday, May 2, 2011
The persona is achieved not by animating or anthropomorphizing the Redhook bottl ...
- Spring Brings Fans Out, Marketers Calling, 'It's Event Season!'
Marketing: Sports, John Rowady - Tuesday, May 3, 2011
Marketers that use event marketing but do not integrate social and digit ...