- It's Virtual/Reality For 2012 Escape
Marketing Daily, Karl Greenberg - Tuesday, November 29, 2011
"Escape Routes" will borrow the road-trip theme from the "Focus Rally" progra ...
- Macy's Thanksgiving Parade Ratings Will Stay Afloat
MediaDailyNews, David Goetzl - Wednesday, November 23, 2011
Ratings for the Macy's Thanksgiving parade have been rising, up in 20 ...
- B2B Exhibitions Build Brands
Research Brief, Jack Loechner - Friday, November 25, 2011
According to a new study and presentation from The Center for Exhibiti ...
- Hyundai At The Grammys And Beyond
Marketing Daily, Karl Greenberg - Friday, November 18, 2011
Hyundai has inked a three-year partnership with the Recording Academy to beco ...
- Buick Back With 'Wired' Pop-Up Tech-stravaganza
Marketing Daily, Karl Greenberg - Thursday, November 17, 2011
Buick is back as presenting sponsor of the seventh annual Wired pop- ...
- Live-blogging Has Huge Potential
Marketing Daily, Jacqueline Zenn - Friday, November 18, 2011
Live-blogging is a novel and extremely engaging way for brands (and individu ...
- NHL, Discover To Have Float In Macy's Parade
Marketing Daily, Karl Greenberg - Thursday, November 17, 2011
NHL and Discover will have a "Frozen Fall Fun" float in t ...
- Buick Hits NapaValley With 'Tweet House'
Marketing Daily, Karl Greenberg - Tuesday, November 8, 2011
Where better to take this positioning and a vehicle like the Encla ...
- Jeep Attacks! Touts 'Call Of Duty' Wrangler
Marketing Daily, Karl Greenberg - Monday, November 7, 2011
In its second year of a product-integration partnership with Activision's "Call ...
- Fiat Produces Performance Art, Moth Style
Marketing Daily, Karl Greenberg - Tuesday, November 1, 2011
Fiat is bringing the moth to urban radio stations around the countr ...