- NBA Launches 7th NBA Nation Tour
Marketing Daily, Karl Greenberg - Thursday, April 26, 2012
The NBA is in its seventh season of its mobile grassroots basketba ...
- Mag Bag: Meredith Lays Off Staffers
MediaDailyNews, Erik Sass - Thursday, April 26, 2012
Meredith Corp. has cut 80 positions from across its portfolio of publication ...
- Zippo Rocks Out With New Campaign
Marketing Daily, Karl Greenberg - Tuesday, April 24, 2012
The company has launched a musical event, sweepstakes, giveaway, social media a ...
- Ben & Jerry's, Phish Stage World's Largest Cowbell Concert
Marketing Daily, Sarah Mahoney - Wednesday, April 18, 2012
To celebrate its 15-year anniversary partnering with Phish, Ben & Jerry's team ...
- Coachella Music Festival A Marketing Incubator
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 17, 2012
The three-day Coachella music festival isn't just an opportunity for brands ...
- Riunite Cultivates Wine Fans At NASCAR
Marketing Daily, Karlene Lukovitz - Monday, April 16, 2012
While NASCAR fans are a hugely fertile and loyal marketing target f ...
- STP Is Back With The King
Marketing Daily, Karl Greenberg - Monday, April 16, 2012
Armored AutoGroup is preparing a campaign to reintroduce the brand. The compa ...
- 'House Beautiful,' HSN Multiplatform Home Furnishings Marketplace
MediaDailyNews, Erik Sass - Monday, April 16, 2012
"House Beautiful" and HSN (formerly the Home Shopping Network) are collaborating ...
- Kim Crawford Wines Pairs Art Event, Campaign Shoot
Marketing Daily, Karlene Lukovitz - Tuesday, April 10, 2012
The campaign seeks to convey the New Zealand wine label's "history ...
- Drugfree.org Partners With Pharma Company
Marketing Daily, Tanya Gazdik - Tuesday, April 10, 2012
The Partnership at Drugfree.org is partnering with Mallinckrodt, the pharmaceutical business ...
- Unilever Ramps Up Hispanic Marketing
Marketing Daily, Karlene Lukovitz - Monday, April 2, 2012
Unilever, a leader in Hispanic marketing, is pushing forward with new initiativ ...