- Honey Nut Cheerios Video Spoofs Own Ad
Marketing Daily, Karlene Lukovitz - Tuesday, July 31, 2012
In that ad, the relentlessly friendly and upbeat brand character Buzz fli ...
- New Ultimat Vodka Video Goes Viral
Marketing Daily, Karlene Lukovitz - Monday, July 30, 2012
The video, part of the brand's "Find Balance, Find Ultimat" campaign, sho ...
- For Debut, Lexus LS Poses With Celebrity Couples
Marketing Daily, Karl Greenberg - Friday, July 27, 2012
Toyota's luxury division is kicking the chocks from under the LS' whee ...
- Making The Best Of BlogHer
Engage:Moms, Stephanie Azzarone - Wednesday, July 25, 2012
For those who market to moms - and those who want ...
- Samsung Plays From The Road
Marketing Daily, Aaron Baar - Monday, July 16, 2012
Via a "FunCruiser" that will be making stops all over the count ...
- Mobile Clicks With Music Fans
Online Media Daily, Mark Walsh - Monday, July 16, 2012
Brands such as Coca-Cola, Hertz and Starwood are increasingly turning to mobi ...
- Dos Equis Rolls Out 'Most Interesting Academy'
Around the Net In Brand Marketing, Karl Greenberg - Monday, July 16, 2012
Dos Equis has rolled out its Most Interesting Academy, an interactive onli ...
- Cause Marketing Helps Drive '13 Ford Escape
Marketing Daily, Karl Greenberg - Sunday, July 15, 2012
The Dearborn, Mich.-based automaker says people can host special parties at whi ...
- Linkin Park On Honda Civic Tour
Marketing Daily, Karl Greenberg - Thursday, July 12, 2012
Linkin Park and Incubus are on the road for this year's Hon ...
- Checking In On the Pulse Of Dweeb America
Marketing Daily - Top of the News, Thom Forbes - Friday, July 13, 2012
It's time we checked in on Comic-Con, the get-together for comic-book dwee ...
- Hershey's Launch Urges 'Sweet Independence'
Marketing Daily, Karlene Lukovitz - Friday, July 6, 2012
The Hershey Company is employing Facebook engagement activities and sampling events ...
- Trident Releases Duran Duran Mix
Around the Net In Brand Marketing, Karl Greenberg - Thursday, July 5, 2012
Trident Gum has made its "The New York Werewolf Mix" a fr ...
- How To Plan A Blogger Event
Engage:Moms, Maria Bailey - Thursday, July 5, 2012
Summer is in full swing. Families are traveling to historical sites a ...