- Country Time: Lemonade 'Stand-Tacular' Aids Kids
Marketing Daily, Karlene Lukovitz - Wednesday, May 29, 2013
Kraft Foods' Country Time Lemonade has launched a "Great American Lemonade Stand-Tacula ...
- Macy's Cranks Up Cause-Linked Shopping
Marketing Daily, Sarah Mahoney - Wednesday, May 29, 2013
Macy's, which has long used shopping events to link with popular cause ...
- Mondelez Goes Social, AR In Band-Tour Sponsorship
Marketing Daily, Karlene Lukovitz - Thursday, May 23, 2013
The "1D VIP Tour Correspondent" (Kylie Keene of Portland, Maine) was select ...
- Balance Bar Unveils 1st National TV Ads In 10+ Years
Marketing Daily, Karlene Lukovitz - Wednesday, May 22, 2013
NBTY CMO Katia Facchetti cites recent Nielsen and SymphonyIRI data that respective ...
- Miller64 Partners With Former Pro Athletes
Marketing Daily, Tanya Gazdik - Monday, May 20, 2013
Miller64 is launching "GO64," a summer-long initiative that will include local event ...
- Macy's Taps Usher To Star In Its Fireworks
Marketing Daily, Sarah Mahoney - Thursday, May 9, 2013
Not content to let musical stars curate its fashion collections, Macy's sa ...
- Online Event Attendance Trending Up; Chat and Moderators Popular
Research Brief, Jack Loechner - Friday, May 10, 2013
A new report conducted by the Virtual Edge Institute, commissioned by Freema ...
- Crystal Light To Host Mega Words With Friends Game
Marketing Daily, Karlene Lukovitz - Wednesday, May 8, 2013
The event will mark the first time that fans in all U. ...
- Pennzoil: What Matters Is What You Put In It
Marketing Daily, Karl Greenberg - Wednesday, May 8, 2013
The creative approach allows the company to speak to a broad swa ...
- Cadillac Goes To The Ball
Marketing Daily, Karl Greenberg - Tuesday, May 7, 2013
The event in the back very likely was aligned in some w ...
- Enterprise Seeks Opening In Rental Car Market
Marketing Daily, Karl Greenberg - Wednesday, May 1, 2013
The program puts street teams in transit stations, and includes larger even ...
- Facebook, Google Spar Over Clicks
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, May 1, 2013
At TechCrunch Disrupt NY, Neal Mohan, VP of display advertising products ...