- RiteAid, Walgreens Tap Boomers' Healthcare Confusion
Marketing Daily, Sarah Mahoney - Tuesday, July 30, 2013
As seismic healthcare and demographic changes swirl through the U.S., drug retaile ...
- Discovery Uses Social Media To Promote Shark Week
Online Media Daily, Gavin O'Malley - Tuesday, July 30, 2013
While the enthusiasm for "Shark Week" now borders on farce, there ...
- NBC's Greenblatt: 'Event' Programs Key For Networks
MediaDailyNews, Wayne Friedman - Monday, July 29, 2013
With broadcast audience erosion still at 4% to 7% per season ...
- Hyundai Gets Zombie Seal Of Approval
Marketing Daily, Karl Greenberg - Thursday, July 25, 2013
Hyundai Motor America's zombiegeist is with Robert Kirkman, who created "The Walki ...
- New Dust Cutter Lemonades Stress Authentic Origins
Marketing Daily, Karlene Lukovitz - Wednesday, July 24, 2013
Even in today's crowded, intensely competitive beverages category, the occasional new bra ...
- Toyota Is Going Places This Summer
Marketing Daily, Karl Greenberg - Thursday, July 18, 2013
Toyota is launching a summer road trip, "Let's Go Places," to promo ...
- Harnessing Star Power: Insider Tips From A Casting Director
Marketing: Entertainment, Alison Hill - Thursday, July 18, 2013
The first time we met was at the 50th Anniversary celebration ...
- Wasserman Acquires Ignite
MediaDailyNews, Fern Siegel - Tuesday, July 16, 2013
Wasserman Media Group, a global sports, entertainment marketing and management company, wi ...
- For Gen Y, Target Goes To Bullseye U
Marketing Daily, Sarah Mahoney - Tuesday, July 16, 2013
Target, now in its 12th year of busing freshmen to nearby Targ ...
- Boost Gives People Bucks In New Effort
Marketing Daily, Aaron Baar - Friday, July 12, 2013
In three new television spots, the prepaid carrier shows that while oth ...
- Starwood Serves Up Memorable Moments
Marketing Daily, Tanya Gazdik - Sunday, July 14, 2013
Starwood Hotels & Resorts Worldwide has launched its Moment loyalty packages ...
- Neuro Bliss Stages Public 'Hammock Hangouts'
Marketing Daily, Karlene Lukovitz - Tuesday, July 9, 2013
Neuro Bliss, a beverage positioned as a stress-reducer, is running a "Bli ...
- Ford Is Auto Sponsor For Essence Festival
MediaDailyNews, Karl Greenberg - Monday, July 8, 2013
Ford says it is rolling into its fifth consecutive year as exclusi ...
- Citgo 'Fueling Good' On Social
Marketing Daily, Karl Greenberg - Monday, July 8, 2013
The social media component includes Citgo's Facebook page, Twitter, YouTube, Instagram a ...
- NBC Sees Sparks With 'Spectacular'
MediaDailyNews, Wayne Friedman - Monday, July 8, 2013
On one of the lowest TV viewing nights of the year ...
- Chevrolet Gets 'Strong' For New Silverado
Marketing Daily, Karl Greenberg - Tuesday, July 2, 2013
General Motors' Chevrolet unit is launching a marketing campaign, "Strong," via dedicat ...
- Coca-Cola Campaign Celebrates Mexican Soccer Team
Marketing Daily, Karlene Lukovitz - Tuesday, July 2, 2013
Other elements of the campaign include "Plaza Coca-Cola," a year-round events progr ...